MissionMaybelline UK is a division of the global cosmetics company, L’Oreal. L’Oreal is a leader in developing alternative methods to animal testing with the ultimate goal of eliminating all animal testing completely. In1989 L’Oreal voluntarily stopped using animal testing for the evaluation of its entire range of finished products.
Company OverviewMaybelline UK celebrates what is unique and special about you and helps you realise your own beautiful potential.
There is no universal standard of beauty. We believe that every woman has her own "it" - that something that makes her beautiful, unique and special.
General InformationHistory: In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister Maybel was in love with a man who was in love with someone else. Maybel Williams did her best with what was available - she used Petroleum Jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the Petroleum Jelly, which darkened her lashes and brows more dramatically. The product worked.
In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid. Since that day, our products have changed and grown, but we still remain committed to helping every woman find her beauty.
MissionMaybelline UK is a division of the global cosmetics company, L’Oreal. L’Oreal is a leader in developing alternative methods to animal testing with the ultimate goal of eliminating all animal te…More