Say aloha to new Kinder Bueno Coconut! Our summer special edition comes coated with coconutty white chocolate and a tropical topping of coconut flakes.
United Kingdom, June 2017
Regional Social Media Report
Main Social Marketing Stats by Region
Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values
Average Brand Pages Values
Average number of brand page fans. Average number of posts within a month.
Number of Fans
Number of Brand Posts
885 812
15
153 317
48
9 051
2
178 178
2
Users Interaction
Average Values in a Selected Range
21.86%
Percentage of users’ questions answered by brand
Response Rate
1 224 min.
Average Response to User's Question Time
Average Response Time
Users Interaction
Average Values in a Selected Range
13.59%
Percentage of users’ questions answered by brand
Response Rate
719 min.
Average Response to User's Question Time
Average Response Time
Users Interaction
Average Values in a Selected Range
0%
Percentage of users’ questions answered by brand
Response Rate
0 min.
Average Response to User's Question Time
Average Response Time
Users Interaction
Average Values in a Selected Range
0%
Percentage of users’ questions answered by brand
Response Rate
0 min.
Average Response to User's Question Time
Average Response Time
Engagement Rate
Average Values in a Selected Range
0.22
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.2
Number of reactions made by 100 users per one post.
Post Engagement Rate
Engagement Rate
Average Values in a Selected Range
0.25
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.13
Number of reactions made by 100 users per one post.
Post Engagement Rate
Engagement Rate
Average Values in a Selected Range
0.27
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.18
Number of reactions made by 100 users per one post.
Post Engagement Rate
Engagement Rate
Average Values in a Selected Range
0.02
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.02
Number of reactions made by 100 users per one post.
Post Engagement Rate
TOP-5
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
Food
26 325 445
Auto / Moto
15 248 768
Health & Beauty
7 260 015
Electronics
7 055 650
Ecommerce
5 544 903
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0
Wall's
8 109 953
0.01
Lindt
6 875 735
0
Amazon.co.uk
5 544 903
0
Samsung UK
4 496 291
0.04
Toyota USA
3 525 406
0.02
Secret Escapes
3 280 829
0.05
Coca-Cola
2 508 923
0
Cadbury Creme Egg
2 482 476
0.27
Subaru of America, Inc.
2 153 321
0
Galaxy Chocolate
1 962 635
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Response
TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
Ecommerce
8 503 182
Auto / Moto
1 623 517
Electronics
1 231 945
Health & Beauty
834 671
Telecom
685 277
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0
TwitPic
8 115 411
0.03
Starbucks UK
670 535
0.03
O2 in the UK
340 993
0.79
Nintendo UK
320 181
2.49
Cadbury UK
300 982
0.06
Vodafone UK
194 816
0.23
Audi UK
189 085
0.14
Land Rover UK
178 052
0.21
Red Bull UK
177 755
0.02
Samsung UK
172 998
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
1.53
Nintendo UK
87 117
0.48
Audi UK
73 926
0.1
LG UK
71 703
0.05
Three UK
62 013
0.11
Land Rover UK
56 970
0
Cadbury
51 593
0.06
L'Oréal Paris UK & Ireland
37 981
0.13
Mercedes-Benz Cars UK
30 460
0.07
The Body Shop UK
28 538
0
Lynx
26 035
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
Travel
8 865 483
Corporation
4 223 479
Ecommerce
2 647 632
Health & Beauty
1 454 083
Auto / Moto
275 363
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0
Cadbury
4 223 408
0
Travel Republic
3 492 066
0
Destinology
2 760 758
0
Alpharooms
2 647 632
0
LateRooms.com
2 612 659
0
Dove UK
743 599
0
The Body Shop UK
538 744
0
REISS
187 012
0
L'Oréal Paris UK & Ireland
169 194
0
Canon UK
68 732
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Top Posts
Kinder Bueno
13.06.2017
Likes:
20 420
Comments:
12 649
Reposts:
2 768
Total Interactions:
35 837
Post Engagement Rate:
16.69
Airbnb
10.06.2017
Likes:
25 803
Comments:
1 183
Reposts:
768
Total Interactions:
27 754
Post Engagement Rate:
5.43
"Would it be weird to go back to Tuscany just for this bathtub?" Elizabeth asks. 📸 : @elizabethbarela
ŠKODA
07.06.2017
Likes:
25 486
Comments:
140
Reposts:
415
Total Interactions:
26 041
Post Engagement Rate:
2.71
Her eyes are like diamonds. ŠKODA FABIA. Picture by @b_l_o_o
Airbnb
14.06.2017
Likes:
23 089
Comments:
1 066
Reposts:
1 564
Total Interactions:
25 719
Post Engagement Rate:
4.97
When you really need to get away from it all, find a home with "martian weekend vibes", as Minh puts it. 📸 : @thismintymoment
Subaru of America, Inc.
08.06.2017
Likes:
19 802
Comments:
1 306
Reposts:
3 337
Total Interactions:
24 445
Post Engagement Rate:
1.14
Two flavors of fun. Introducing the 2018 BRZ tS and the 2018 WRX STI Type RA. Coming to Boxerfest. bit.ly/2sGZHxy #STI
Top Posts
Cadbury UK
01.06.2017
Likes:
4 764
Comments:
211
Reposts:
11 959
Total Interactions:
16 934
Post Engagement Rate:
5.65
The #CadburyDairyMilkFloat is making rounds soon! RT for a chance to win a delivery! T&Cs:https://t.co/aOt5q5NjZ8 https://t.co/rTXZYzV4Zf
Nintendo UK
06.06.2017
Likes:
4 776
Comments:
13
Reposts:
5 400
Total Interactions:
10 189
Post Engagement Rate:
3.29
#PokemonUltraSunMoon will launch on Nintendo #3DS on November 17th! https://t.co/vXTBsiuA4y
eBay.co.uk
01.06.2017
Likes:
4 736
Comments:
1
Reposts:
2 314
Total Interactions:
7 051
Post Engagement Rate:
5.59
Please do not attempt to sell #OneLoveManchester tickets on our site. We are actively removing all listings & restricting sellers who try to
Pepsi Max
01.06.2017
Likes:
4 865
Comments:
12
Reposts:
1 053
Total Interactions:
5 930
Post Engagement Rate:
9.49
The Black Eyed Peas will be performing at the #UCLFinal Opening Ceremony presented by Pepsi MAX! Let’s get it start… https://t.co/g7RxQ5VN7Q
Nintendo UK
26.06.2017
Likes:
2 666
Comments:
0
Reposts:
1 832
Total Interactions:
4 498
Post Engagement Rate:
1.41
Step back into the '90s with #Nintendo Classic Mini: Super Nintendo Entertainment System, launching September 29th… https://t.co/cktmlGWYmT
Top Posts
Nintendo UK
14.06.2017
Likes:
3 428
Comments:
925
Reposts:
0
Total Interactions:
4 381
Post Engagement Rate:
5.15
video
/watch/9BCPx2SX7Hk
Metroid: Samus Returns releases on Nintendo 3DS family systems on September 15th. #Metroid #3DS #E32017 #NintendoE3 Facebook Nintendo 3DS: https://facebook.com/Nintendo3DS Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu
Nintendo UK
06.06.2017
Likes:
1 284
Comments:
314
Reposts:
0
Total Interactions:
2 069
Post Engagement Rate:
2.46
video
/watch/gvhUgC0f_tU
Check out this Pokémon Direct presentation to hear some exciting news about the Pokémon series. Official Website: https://www.nintendo.co.uk/Misc-/Nintendo-Direct/Latest-Nintendo-Direct/Nintendo-Direct-698557.html?utm_medium=social&utm_source=youtube&utm_campaign=PokemonDirect%7CVOD Facebook Nintendo: https://facebook.com/Nintendo Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo Switch UK: https://instagram.com/NintendoSwitchUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu
Nintendo UK
13.06.2017
Likes:
1 405
Comments:
200
Reposts:
0
Total Interactions:
1 656
Post Engagement Rate:
1.95
video
/watch/xiHPQIzFisU
Super Mario Odyssey comes to Nintendo Switch on October 27th! #SuperMarioOdyssey #SuperMario #NintendoSwitch #E32017 #NintendoE3 Official Website: http://www.nintendo.co.uk/Games/Nintendo-Switch/Super-Mario-Odyssey-1173332.html?utm_medium=social&utm_source=youtube&utm_campaign=E3%7CSuperMarioOdyssey%7Cw24 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Facebook Super Mario: https://facebook.com/SuperMario Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu
Nintendo UK
13.06.2017
Likes:
919
Comments:
364
Reposts:
0
Total Interactions:
1 375
Post Engagement Rate:
1.62
video
/watch/xksPVZptPGM
Journey to Elysium in Xenoblade Chronicles 2, coming to Nintendo Switch this winter. #Xenoblade #NintendoSwitch #E32017 #NintendoE3 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu
Nintendo UK
13.06.2017
Likes:
957
Comments:
146
Reposts:
0
Total Interactions:
1 155
Post Engagement Rate:
1.36
video
/watch/cCRx81ZMU9I
Metroid Prime 4 is in development for Nintendo Switch. #Metroid #NintendoSwitch #E32017 #NintendoE3 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu
Top Posts
Destinology
29.06.2017
Likes:
109
Comments:
1
Reposts:
12
Total Interactions:
122
Post Engagement Rate:
0
“You may have the universe if I may have Italy” - Giuseppe Verdi<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Travel">#Travel</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Italy">#Italy</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Portofino">#Portofino</a>
Destinology
13.06.2017
Likes:
92
Comments:
6
Reposts:
5
Total Interactions:
103
Post Engagement Rate:
0
Life is better in flip flops...do you agree?<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23BeachDay">#BeachDay</a>
Travel Republic
22.06.2017
Likes:
78
Comments:
5
Reposts:
3
Total Interactions:
86
Post Engagement Rate:
0
Summer holidays are just around the corner, so take a look at our guide on the best places to go on holiday to in July <a href="http://buff.ly/2ts0R0t" class="ot-anchor">http://buff.ly/2ts0R0t</a>
Destinology
19.06.2017
Likes:
70
Comments:
4
Reposts:
3
Total Interactions:
77
Post Engagement Rate:
0
Would you rather... water villa or beach villa?<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Luxury">#Luxury</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Travel">#Travel</a>
Destinology
05.06.2017
Likes:
66
Comments:
10
Reposts:
1
Total Interactions:
77
Post Engagement Rate:
0
Destinology Marketing Manager, Katherine, is enjoying dinner 63 floors up at Sirocco rooftop restaurant in <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Bangkok">#Bangkok</a>
Regional Social Marketing Reports Archive — United Kingdom
Report Glossary
Total Fans
Total Number of Brand Page Fans (subscribers, fans, followers)
Total Brand Posts
Total Number of posts (or tweets) made by brand profile during a selected time range.
Response
Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.
Response Rate
Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).
Response Time
Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.
AMIQ
Total number of answered questions minus total ignored questions by brand.
Page Engagement Rate
Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).
Post Engagement Rate
Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.
Average Engagement Rate per Page
Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.
Average Post Engagement Rate
Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts
Interactions
Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.