United Kingdom, June 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
885 812 15
153 317 48
9 051 2
178 178 2
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
21.86% Percentage of users’ questions answered by brand Response Rate
1 224 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
13.59% Percentage of users’ questions answered by brand Response Rate
719 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.22 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.27 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.02 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 26 325 445
Auto / Moto 15 248 768
Health & Beauty 7 260 015
Electronics 7 055 650
Ecommerce 5 544 903
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Wall's 8 109 953
0.01
Lindt 6 875 735
0
Amazon.co.uk 5 544 903
0
Samsung UK 4 496 291
0.04
Toyota USA 3 525 406
0.02
Secret Escapes 3 280 829
0.05
Coca-Cola 2 508 923
0
Cadbury Creme Egg 2 482 476
0.27
0
Galaxy Chocolate 1 962 635
Engaging Content Brand Pages with the highest
Post Engagement Rate
Airbnb 2.1
Lexus UK 1.02
Jaguar 0.95
Land Rover 0.93
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
409
67%
5
1 171
83%
4
3 933
70%
4
2 254
100%
2
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 503 182
Auto / Moto 1 623 517
Electronics 1 231 945
Health & Beauty 834 671
Telecom 685 277
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 115 411
0.03
Starbucks UK 670 535
0.03
O2 in the UK 340 993
0.79
Nintendo UK 320 181
2.49
Cadbury UK 300 982
0.06
Vodafone UK 194 816
0.23
Audi UK 189 085
0.14
Land Rover UK 178 052
0.21
Red Bull UK 177 755
0.02
Samsung UK 172 998
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 281 005
Electronics 257 862
Health & Beauty 168 800
Telecom 62 013
Corporation 54 730
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.53
Nintendo UK 87 117
0.48
Audi UK 73 926
0.1
LG UK 71 703
0.05
Three UK 62 013
0.11
Land Rover UK 56 970
0
Cadbury 51 593
0.13
0.07
0
Lynx 26 035
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Travel 8 865 483
Corporation 4 223 479
Ecommerce 2 647 632
Health & Beauty 1 454 083
Auto / Moto 275 363
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Cadbury 4 223 408
0
Travel Republic 3 492 066
0
Destinology 2 760 758
0
Alpharooms 2 647 632
0
LateRooms.com 2 612 659
0
Dove UK 743 599
0
0
REISS 187 012
0
Canon UK 68 732
Engaging Content Brand Pages with the highest
Post Engagement Rate
Kinder Bueno 13.06.2017
Likes: 20 420
Comments: 12 649
Reposts: 2 768
Total Interactions: 35 837
Post Engagement Rate: 16.69

Say aloha to new Kinder Bueno Coconut! Our summer special edition comes coated with coconutty white chocolate and a tropical topping of coconut flakes.

Airbnb 10.06.2017
Likes: 25 803
Comments: 1 183
Reposts: 768
Total Interactions: 27 754
Post Engagement Rate: 5.43

"Would it be weird to go back to Tuscany just for this bathtub?" Elizabeth asks. 📸 : @elizabethbarela

ŠKODA 07.06.2017
Likes: 25 486
Comments: 140
Reposts: 415
Total Interactions: 26 041
Post Engagement Rate: 2.71

Her eyes are like diamonds. ŠKODA FABIA. Picture by @b_l_o_o

Airbnb 14.06.2017
Likes: 23 089
Comments: 1 066
Reposts: 1 564
Total Interactions: 25 719
Post Engagement Rate: 4.97

When you really need to get away from it all, find a home with "martian weekend vibes", as Minh puts it. 📸 : @thismintymoment

Subaru of America, Inc. 08.06.2017
Likes: 19 802
Comments: 1 306
Reposts: 3 337
Total Interactions: 24 445
Post Engagement Rate: 1.14

Two flavors of fun. Introducing the 2018 BRZ tS and the 2018 WRX STI Type RA. Coming to Boxerfest. bit.ly/2sGZHxy #STI

Cadbury UK 01.06.2017
Likes: 4 764
Comments: 211
Reposts: 11 959
Total Interactions: 16 934
Post Engagement Rate: 5.65

The #CadburyDairyMilkFloat is making rounds soon! RT for a chance to win a delivery! T&Cs:https://t.co/aOt5q5NjZ8 https://t.co/rTXZYzV4Zf

Nintendo UK 06.06.2017
Likes: 4 776
Comments: 13
Reposts: 5 400
Total Interactions: 10 189
Post Engagement Rate: 3.29

#PokemonUltraSunMoon will launch on Nintendo #3DS on November 17th! https://t.co/vXTBsiuA4y

eBay.co.uk 01.06.2017
Likes: 4 736
Comments: 1
Reposts: 2 314
Total Interactions: 7 051
Post Engagement Rate: 5.59

Please do not attempt to sell #OneLoveManchester tickets on our site. We are actively removing all listings & restricting sellers who try to

Pepsi Max 01.06.2017
Likes: 4 865
Comments: 12
Reposts: 1 053
Total Interactions: 5 930
Post Engagement Rate: 9.49

The Black Eyed Peas will be performing at the #UCLFinal Opening Ceremony presented by Pepsi MAX! Let’s get it start… https://t.co/g7RxQ5VN7Q

Nintendo UK 26.06.2017
Likes: 2 666
Comments: 0
Reposts: 1 832
Total Interactions: 4 498
Post Engagement Rate: 1.41

Step back into the '90s with #Nintendo Classic Mini: Super Nintendo Entertainment System, launching September 29th… https://t.co/cktmlGWYmT

Nintendo UK 14.06.2017
Likes: 3 428
Comments: 925
Reposts: 0
Total Interactions: 4 381
Post Engagement Rate: 5.15

Metroid: Samus Returns releases on Nintendo 3DS family systems on September 15th. #Metroid #3DS #E32017 #NintendoE3 Facebook Nintendo 3DS: https://facebook.com/Nintendo3DS Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Nintendo UK 06.06.2017
Likes: 1 284
Comments: 314
Reposts: 0
Total Interactions: 2 069
Post Engagement Rate: 2.46

Check out this Pokémon Direct presentation to hear some exciting news about the Pokémon series. Official Website: https://www.nintendo.co.uk/Misc-/Nintendo-Direct/Latest-Nintendo-Direct/Nintendo-Direct-698557.html?utm_medium=social&utm_source=youtube&utm_campaign=PokemonDirect%7CVOD Facebook Nintendo: https://facebook.com/Nintendo Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo Switch UK: https://instagram.com/NintendoSwitchUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Nintendo UK 13.06.2017
Likes: 1 405
Comments: 200
Reposts: 0
Total Interactions: 1 656
Post Engagement Rate: 1.95

Super Mario Odyssey comes to Nintendo Switch on October 27th! #SuperMarioOdyssey #SuperMario #NintendoSwitch #E32017 #NintendoE3 Official Website: http://www.nintendo.co.uk/Games/Nintendo-Switch/Super-Mario-Odyssey-1173332.html?utm_medium=social&utm_source=youtube&utm_campaign=E3%7CSuperMarioOdyssey%7Cw24 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Facebook Super Mario: https://facebook.com/SuperMario Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Nintendo UK 13.06.2017
Likes: 919
Comments: 364
Reposts: 0
Total Interactions: 1 375
Post Engagement Rate: 1.62

Journey to Elysium in Xenoblade Chronicles 2, coming to Nintendo Switch this winter. #Xenoblade #NintendoSwitch #E32017 #NintendoE3 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Nintendo UK 13.06.2017
Likes: 957
Comments: 146
Reposts: 0
Total Interactions: 1 155
Post Engagement Rate: 1.36

Metroid Prime 4 is in development for Nintendo Switch. #Metroid #NintendoSwitch #E32017 #NintendoE3 Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Destinology 29.06.2017
Likes: 109
Comments: 1
Reposts: 12
Total Interactions: 122
Post Engagement Rate: 0

“You may have the universe if I may have Italy” - Giuseppe Verdi<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Travel">#Travel</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Italy">#Italy</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Portofino">#Portofino</a> 

Destinology 13.06.2017
Likes: 92
Comments: 6
Reposts: 5
Total Interactions: 103
Post Engagement Rate: 0

Life is better in flip flops...do you agree?<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23BeachDay">#BeachDay</a> 

Travel Republic 22.06.2017
Likes: 78
Comments: 5
Reposts: 3
Total Interactions: 86
Post Engagement Rate: 0

Summer holidays are just around the corner, so take a look at our guide on the best places to go on holiday to in July <a href="http://buff.ly/2ts0R0t" class="ot-anchor">http://buff.ly/2ts0R0t</a>

Destinology 19.06.2017
Likes: 70
Comments: 4
Reposts: 3
Total Interactions: 77
Post Engagement Rate: 0

Would you rather... water villa or beach villa?<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Luxury">#Luxury</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Travel">#Travel</a>

Destinology 05.06.2017
Likes: 66
Comments: 10
Reposts: 1
Total Interactions: 77
Post Engagement Rate: 0

Destinology Marketing Manager, Katherine, is enjoying dinner 63 floors up at Sirocco rooftop restaurant in <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Bangkok">#Bangkok</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.