United Kingdom, January 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
769 026 14
151 566 39
7 524 3
178 856 2
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
24.81% Percentage of users’ questions answered by brand Response Rate
1 708 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
16.92% Percentage of users’ questions answered by brand Response Rate
614 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
39.25% Percentage of users’ questions answered by brand Response Rate
1 942 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.19 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.16 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.52 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.07 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 19 741 491
Auto / Moto 14 699 919
Health & Beauty 7 103 572
Ecommerce 5 530 647
Electronics 4 911 312
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Wall's 8 003 001
0
Amazon.co.uk 5 530 647
0.11
Toyota USA 3 346 933
0.02
Secret Escapes 2 994 735
0.09
Coca-Cola 2 533 856
0.15
Cadbury Creme Egg 2 494 617
0.01
Samsung UK 2 349 617
0.31
0
Galaxy Chocolate 1 965 194
0.12
Volvo Cars 1 754 932
Engaging Content Brand Pages with the highest
Post Engagement Rate
Lexus UK 2.07
Airbnb 1.1
Jaguar 0.98
KFC 0.94
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
630
67%
3
Daz
1 683
75%
2
5 045
100%
2
9 542
67%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 557 664
Auto / Moto 1 557 765
Electronics 1 133 084
Health & Beauty 795 750
Retail Food 676 209
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 185 064
0.06
Starbucks UK 676 209
0.01
O2 in the UK 336 310
0.13
Cadbury UK 297 474
0.98
Nintendo UK 252 052
0.06
Vodafone UK 189 688
0.14
Audi UK 180 458
0.14
Land Rover UK 174 146
0.09
Red Bull UK 173 815
0.01
Samsung UK 167 222
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 246 525
Electronics 194 091
Health & Beauty 148 730
Telecom 61 470
Corporation 30 289
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.38
Audi UK 68 842
0.07
Three UK 61 470
1.74
Nintendo UK 58 182
0.07
LG UK 42 252
0.23
Land Rover UK 38 013
0.09
Cadbury 28 265
0
0.14
0.07
Lynx 24 132
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
1 149
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Travel 8 905 090
Corporation 4 227 428
Ecommerce 2 660 207
Health & Beauty 1 463 683
Auto / Moto 276 458
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Cadbury 4 227 357
0
Travel Republic 3 506 005
0
Destinology 2 774 334
0
alpharooms.com 2 660 207
0
LateRooms.com 2 624 751
0
Dove UK 745 499
0
0
REISS 187 895
0.05
Canon UK 68 583
Engaging Content Brand Pages with the highest
Post Engagement Rate
KFC 12.01.2017
Likes: 19 776
Comments: 3 019
Reposts: 1 769
Total Interactions: 24 564
Post Engagement Rate: 1.76

KFC 31.01.2017
Likes: 11 123
Comments: 7 914
Reposts: 2 322
Total Interactions: 21 359
Post Engagement Rate: 1.52

Zinger Fries have arrived...

ŠKODA 10.01.2017
Likes: 20 671
Comments: 119
Reposts: 129
Total Interactions: 20 919
Post Engagement Rate: 2.27

The exclusive premiere hosts, ŠKODA's CEO Bernhard Maier and ŠKODA's Chief Designer Jozef Kabaň, will guide you through the whole ŠKODA OCTAVIA's transformation process and initiate you to the mysteries of creating a crystalline design. Join us in Vienna today at www.skoda-storyboard.com/en/ at 18:30 CET.

Nutella 23.01.2017
Likes: 7 817
Comments: 6 330
Reposts: 4 294
Total Interactions: 18 441
Post Engagement Rate: 1.71

KFC 28.01.2017
Likes: 15 857
Comments: 2 237
Reposts: 342
Total Interactions: 18 436
Post Engagement Rate: 1.32

Happy Year of the Rooster! It’s Chinese New Year so we’ve given your favourites an Asian twist. Which of these would you most like to see in KFC? Dragon Twister with Duck Original Recipe Dumplings Sweet and Sour Popcorn Chicken Mini Fillet Skewers Vote with reactions!

Nintendo UK 13.01.2017
Likes: 1 700
Comments: 1
Reposts: 1 249
Total Interactions: 2 950
Post Engagement Rate: 1.21

The Legend of #Zelda: Breath of the Wild comes to #NintendoSwitch on March 3rd! ► https://t.co/J6hk5ZV1aH https://t.co/2DDhNfbSmt

The Body Shop UK 16.01.2017
Likes: 627
Comments: 309
Reposts: 1 904
Total Interactions: 2 840
Post Engagement Rate: 2.14

We're here to help you beat the Monday blues! Follow us & RT for your chance to win 8 Matte Lip Liquids. 💄💋 T&Cs:… https://t.co/bO6TK7H6x5

Jaguar UK 11.01.2017
Likes: 1 993
Comments: 26
Reposts: 597
Total Interactions: 2 616
Post Engagement Rate: 2.66

New #FTYPE’s powerful shape and stunning proportions reveal its breeding. Explore the latest in our iconic bloodlin… https://t.co/53Yx9nodQ2

Three UK 20.01.2017
Likes: 502
Comments: 300
Reposts: 1 785
Total Interactions: 2 587
Post Engagement Rate: 1.79

⏰ COMPETITION ALERT! RT to #WIN a brand new @lenovo_UKI P2 📱😍 https://t.co/Fpm0R1nYll #LenovoOnThree https://t.co/QzT1LddVbm

Nintendo UK 05.01.2017
Likes: 1 615
Comments: 28
Reposts: 746
Total Interactions: 2 389
Post Engagement Rate: 1

C'mon Poochy. Please fetch… https://t.co/M3KtoS3swb

Nintendo UK 26.01.2017
Likes: 2 330
Comments: 372
Reposts: 0
Total Interactions: 2 759
Post Engagement Rate: 4.81

Play Mario Kart 8 Deluxe anytime, anywhere from April 28th on #NintendoSwitch and is available here: http://store.nintendo.co.uk/nintendo-switch-game/mario-kart-8-deluxe/11396106.html?utm_source=youtube&utm_campaign=mariokart8deluxe&utm_medium=social Official Website: https://www.nintendo.co.uk/Games/Nintendo-Switch/Mario-Kart-8-Deluxe-1173281.html?utm_medium=social&utm_source=youtube&utm_campaign=MarioKart8Deluxe&utm_content=tvc Facebook Mario Kart: https://facebook.com/MarioKart Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo Switch UK: https://instagram.com/NintendoSwitchUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu Age Rating: PEGI 3 (http://www.pegi.info)

Nintendo UK 18.01.2017
Likes: 1 550
Comments: 291
Reposts: 0
Total Interactions: 1 879
Post Engagement Rate: 3.34

The Legend of Zelda: Breath of the Wild is released 3rd March 2017 and is available here: http://store.nintendo.co.uk/games/nintendo-switch/the-legend-of-zelda-breath-of-the-wild.list?utm_source=youtube&utm_campaign=zeldabreathofthewild&utm_medium=social Age Rating: PEGI 12 (http://www.pegi.info) Official site: http://www.nintendo.co.uk/Games/Nintendo-Switch/The-Legend-of-Zelda-Breath-of-the-Wild-1173609.html?utm_source=youtube&utm_campaign=zeldabreathofthewild&utm_medium=social The Legend of Zelda on Facebook: https://www.facebook.com/LegendofZeldaUK Nintendo Switch on Facebook: https://www.facebook.com/NintendoSwitchUK Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK Nintendo UK on Twitch: http://www.twitch.tv/nintendouk

PixiBeauty 08.01.2017
Likes: 945
Comments: 44
Reposts: 0
Total Interactions: 996
Post Engagement Rate: 22.37

Pixi is thrilled to announce the launch of a new and exciting collaboration with ItsJudyTIme, a leading beauty and lifestyle guru. With Petra’s guidance, each of the four taste-makers have created their “dream” beauty products that not only represent their individual points of view but parallel Pixi’s philosophy of fuss-free in a few minutes.

Nintendo UK 24.01.2017
Likes: 574
Comments: 89
Reposts: 0
Total Interactions: 668
Post Engagement Rate: 1.17

The Legend of Zelda Weeks 2017 sale starts on Nintendo eShop on 26/01! Check out The Legend of Zelda games on sale on Nintendo 3DS and Wii U: https://www.nintendo.co.uk/News/2017/January/Nintendo-eShop-sale-The-Legend-of-Zelda-Weeks-2017-Sale-1176509.html?utm_medium=social&utm_source=youtube&utm_campaign=eShop%257cZeldaWeeks&utm_content=announcement Facebook Legend of Zelda: https://facebook.com/LegendofZelda Facebook Nintendo 3DS: https://facebook.com/Nintendo3DS Facebook Wii U: https://facebook.com/WiiU Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Nintendo UK 13.01.2017
Likes: 457
Comments: 156
Reposts: 0
Total Interactions: 633
Post Engagement Rate: 1.16

Nintendo Switch arrives on March 3rd 2017 and will be £279.99 on the Nintendo Official UK Store. Official Website: https://www.nintendo.co.uk/Nintendo-Switch/Nintendo-Switch-1148779.html?utm_medium=social&utm_source=youtube&utm_campaign=NintendoSwitch&utm_content=vod Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo UK: https://twitter.com/NintendoUK #NintendoSwitch Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: https://bit.ly/2cREWfu

Travel Republic 08.01.2017
Likes: 79
Comments: 3
Reposts: 1
Total Interactions: 83
Post Engagement Rate: 0

Hope everyone is enjoying their lazy Sunday!

Travel Republic 11.01.2017
Likes: 71
Comments: 4
Reposts: 6
Total Interactions: 81
Post Engagement Rate: 0

Did you know dolphins have names for each other? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23WildlifeWednesday">#WildlifeWednesday</a>

Destinology 03.01.2017
Likes: 66
Comments: 4
Reposts: 6
Total Interactions: 76
Post Engagement Rate: 0

We would like wish our wonderful followers a very happy new year! We hope 2017 takes you to some amazing places! 🌏

Destinology 24.01.2017
Likes: 60
Comments: 4
Reposts: 5
Total Interactions: 69
Post Engagement Rate: 0

We are no strangers to the Caribbean here at Destinology yet recently we&#39;ve fallen in love with one specific island and have added it to our carefully curated portfolio. We now sell luxury holidays to Aruba. Take a look at why this island paradise has captured our hearts...<br /><br /><a href="https://www.destinology.co.uk/inspirations/post/general/one-happy-island/?utm_source=google-plus&amp;utm_medium=social&amp;utm_campaign=aruba?_$ja=tsid:81613&amp;pid=social-g" class="ot-anchor">https://www.destinology.co.uk/inspirations/post/general/one-happy-island/?utm_source=google-plus&amp;utm_medium=social&amp;utm_campaign=aruba?_$ja=tsid:81613&amp;pid=social-g</a>

Travel Republic 16.01.2017
Likes: 64
Comments: 2
Reposts: 2
Total Interactions: 68
Post Engagement Rate: 0

&quot;To travel is to take a journey into yourself.&quot; - Danny Kaye <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23MotivationalMonday">#MotivationalMonday</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.