United Kingdom, May 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
833 936 15
147 249 79
6 114 3
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
20.91% Percentage of users’ questions answered by brand Response Rate
791 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
14.87% Percentage of users’ questions answered by brand Response Rate
803 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
41.5% Percentage of users’ questions answered by brand Response Rate
2 745 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.63 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.45 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 23 997 641
Food 20 809 873
Health & Beauty 7 054 225
Ecommerce 5 503 548
Electronics 5 067 170
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.09
Porsche 10 353 515
0
Wall's 7 874 828
0.04
Amazon.co.uk 5 503 548
0.02
Toyota USA 2 848 535
0
Cadbury Creme Egg 2 532 931
0
Coca-Cola 2 510 783
0.01
Samsung UK 2 350 396
0.34
0
Galaxy Chocolate 1 972 940
0
Cadbury Wispa 1 824 588
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
1 239
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 626 529
Auto / Moto 1 406 554
Electronics 926 292
Health & Beauty 766 934
Retail Food 675 354
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 318 295
0.03
Starbucks UK 675 354
0.02
O2 in the UK 326 729
0.28
Cadbury UK 289 381
0.08
Vodafone UK 178 844
0.38
Red Bull UK 167 788
0.12
Land Rover UK 161 726
0.15
Audi UK 161 487
0.05
Samsung UK 157 678
0.12
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 203 727
Electronics 151 886
Health & Beauty 133 774
Telecom 52 528
Corporation 17 700
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.47
Audi UK 60 548
3.13
Three UK 52 528
1.07
Nintendo UK 36 509
0.17
LG UK 35 344
0.06
Land Rover UK 33 604
0
0.07
Lynx 24 197
0.13
0.16
Avon UK 19 217
Engaging Content Brand Pages with the highest
Post Engagement Rate
Porsche 07.05.2016
Likes: 72 210
Comments: 340
Reposts: 2 212
Total Interactions: 74 762
Post Engagement Rate: 0.72

The 6 Hours of Spa-Francorchamps live now at: www.porsche.com/fiaweclive Follow our team and the Porsche 919 Hybrid at round 2 of the FIA WEC.

Subaru of America, Inc. 25.05.2016
Likes: 30 125
Comments: 851
Reposts: 7 748
Total Interactions: 38 724
Post Engagement Rate: 1.86

Theodore Roosevelt V encourages us all, as owners of these incredible places, to do all we can to protect them for generations to come. #DontFeedTheLandfills

MAM UK 27.05.2016
Likes: 28 530
Comments: 761
Reposts: 2 453
Total Interactions: 31 744
Post Engagement Rate: 15.62

MAM UK 30.05.2016
Likes: 23 346
Comments: 1 037
Reposts: 5 870
Total Interactions: 30 253
Post Engagement Rate: 14.89

Audi UK 31.05.2016
Likes: 21 474
Comments: 1 244
Reposts: 5 764
Total Interactions: 28 482
Post Engagement Rate: 3.53

Forget what you thought you knew.

See Tickets 12.05.2016
Likes: 0
Comments: 0
Reposts: 18 331
Total Interactions: 18 331
Post Engagement Rate: 18

RT @thestoneroses: THE STONE ROSES WILL RELEASE A NEW SINGLE TONIGHT AT 8PM https://t.co/oHYrmgwYYE

Ford UK 04.05.2016
Likes: 0
Comments: 0
Reposts: 6 290
Total Interactions: 6 290
Post Engagement Rate: 7.16

RT @JeremyClarkson: Coming soon to an Amazon Prime near you. https://t.co/NUV5xLRB65

Red Bull UK 15.05.2016
Likes: 0
Comments: 0
Reposts: 4 346
Total Interactions: 4 346
Post Engagement Rate: 2.6

RT @redbullracing: Max wins the #SpanishGP! The youngest driver EVER to win an #F1 race 🙌🏆🇪🇸 https://t.co/ngEmbOwyng

New Balance UK 18.05.2016
Likes: 0
Comments: 0
Reposts: 4 044
Total Interactions: 4 044
Post Engagement Rate: 23.72

RT @LFC: 35: 1-0 to #LFC! Sturridge curls a beauty with the outside of his boot into the far corner. Come on! https://t.co/TbUmGIn4Fg

Ford UK 11.05.2016
Likes: 0
Comments: 0
Reposts: 3 557
Total Interactions: 3 557
Post Engagement Rate: 4.04

RT @JeremyClarkson: So, I've been using the "drift" feature on the Focus RS..... https://t.co/7OvhgJgwkF

Three UK 13.05.2016
Likes: 2 288
Comments: 449
Reposts: 0
Total Interactions: 2 737
Post Engagement Rate: 7.82

Three and i.am+ join forces to bring ‘dial’ to the universe in a superdope new ad featuring will.i.am and Jackson.

Nintendo UK 20.05.2016
Likes: 723
Comments: 125
Reposts: 0
Total Interactions: 848
Post Engagement Rate: 2.64

Nate meets Whisper and discovers the heart-wrenching tale of Jibanyan in the first episode of YO-KAI WATCH! Watch this episode free until 30th September 2016 and see all episodes on Cartoon Network, weekends at 7:30am and 7:00pm! A free demo of YO-KAI WATCH for Nintendo 3DS is available on Nintendo eShop. Official Website: http://www.nintendo.co.uk/Games/Nintendo-3DS/YO-KAI-WATCH--1026246.html?utm_medium=social&utm_source=youtube&utm_campaign=yokaiwatch Facebook Nintendo 3DS: https://facebook.com/Nintendo3DS Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF Twitter Yo-kai Watch UK: https://twitter.com/Yokai_Watch_UK Facebook Yo-kai Watch Europe: https://www.facebook.com/YokaiWatchEuropeOfficial

Nintendo UK 09.05.2016
Likes: 596
Comments: 147
Reposts: 0
Total Interactions: 743
Post Engagement Rate: 2.22

So many blocks to punch! Mario and the gang are coming to Minecraft: Wii U Edition as a free update on 18/05! Official Website: https://www.nintendo.co.uk Facebook Wii U: https://facebook.com/WiiU Twitter Nintendo Europe: https://twitter.com/NintendoEurope Twitch Nintendo Europe: https://twitch.tv/NintendoEurope Instagram Nintendo Europe: https://instagram.com/NintendoEurope YouTube Nintendo UK: http://ow.ly/pcJxF

Audi UK 31.05.2016
Likes: 398
Comments: 52
Reposts: 0
Total Interactions: 450
Post Engagement Rate: 0.76

In our world, speed isn’t everything. Audi Sport technology means control is king. Discover more about Audi Sport: http://po.st/R8SpinYT Get more from Audi: Website: http://www.audi.co.uk/ Facebook: https://www.facebook.com/AudiUK Twitter: https://www.twitter.com/AudiUK Instagram: https://www.instagram.com/audiuk/

Nintendo UK 12.05.2016
Likes: 375
Comments: 67
Reposts: 0
Total Interactions: 442
Post Engagement Rate: 1.26

Monster Hunter Generations lands on Nintendo 3DS on 15th July alongside a special edition New Nintendo 3DS XL. Official Website: http://www.nintendo.co.uk/Games/Nintendo-3DS/Monster-Hunter-Generations-1090846.html?utm_medium=social&utm_source=youtube&utm_campaign=monsterhuntergenerations&utm_content=extendedtrailer Facebook Nintendo 3DS: https://facebook.com/Nintendo3DS Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.