United Kingdom, June 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
835 460 16
147 723 94
6 239 4
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
21.31% Percentage of users’ questions answered by brand Response Rate
890 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
13.64% Percentage of users’ questions answered by brand Response Rate
668 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
42.5% Percentage of users’ questions answered by brand Response Rate
2 116 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.26 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.36 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 24 181 067
Food 21 021 902
Health & Beauty 7 086 702
Ecommerce 5 504 522
Electronics 5 075 823
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
Porsche 10 439 313
0
Wall's 7 928 860
0
Amazon.co.uk 5 504 522
0.02
Toyota USA 2 868 209
0
Cadbury Creme Egg 2 527 601
0.01
Coca-Cola 2 506 375
0
Samsung UK 2 355 381
0.29
0
Galaxy Chocolate 1 972 966
0
Cadbury Wispa 1 821 084
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 612 445
Auto / Moto 1 431 346
Electronics 944 965
Health & Beauty 748 291
Retail Food 679 008
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 300 287
0.16
Starbucks UK 679 008
0.03
O2 in the UK 327 782
0.06
Cadbury UK 289 693
0.36
Vodafone UK 180 405
0.57
Red Bull UK 170 078
0.22
Audi UK 164 307
0.19
Land Rover UK 163 683
0.01
Samsung UK 159 459
2.01
Nintendo UK 153 138
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 207 749
Electronics 154 447
Health & Beauty 135 444
Telecom 52 730
Corporation 18 679
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.16
Audi UK 61 610
0.02
Three UK 52 730
1.05
Nintendo UK 37 885
0.19
LG UK 35 621
0.03
Land Rover UK 33 884
0
0.08
Lynx 24 230
0.36
0.18
BMW UK 19 447
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
625
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Porsche 08.06.2016
Likes: 42 314
Comments: 657
Reposts: 7 567
Total Interactions: 50 538
Post Engagement Rate: 0.49

It's time to put every idea, every technology, and every detail to the ultimate test. We’re excited for the 24h of Le Mans on June 18th/19th. #PorscheLeMans #LeMans24

Smirnoff 30.06.2016
Likes: 26 338
Comments: 11 666
Reposts: 9 449
Total Interactions: 47 453
Post Engagement Rate: 6.14

NEW Smirnoff Cider - with vodka, crisp & lightly fizzed. Available at Tesco now! http://bit.ly/2925LFS

ŠKODA 28.06.2016
Likes: 26 029
Comments: 1 007
Reposts: 2 193
Total Interactions: 29 229
Post Engagement Rate: 3.39

A five-door coupé with expressive styling and dynamic elegance. Can you name this beauty?

MAM UK 13.06.2016
Likes: 25 180
Comments: 429
Reposts: 1 674
Total Interactions: 27 283
Post Engagement Rate: 13.34

MAM UK 20.06.2016
Likes: 22 589
Comments: 250
Reposts: 2 905
Total Interactions: 25 744
Post Engagement Rate: 12.28

HTC UK 30.06.2016
Likes: 0
Comments: 0
Reposts: 11 921
Total Interactions: 11 921
Post Engagement Rate: 12.02

RT @Android: Introducing #AndroidNougat. Thank you, world, for all your sweet name ideas! #AndroidNReveal https://t.co/7lIfDBwyBE

Nintendo UK 14.06.2016
Likes: 0
Comments: 0
Reposts: 9 230
Total Interactions: 9 230
Post Engagement Rate: 6.26

RT @Pokemon: Pikipek is ready to fly into battle in #PokemonSunMoon! https://t.co/hS3LiA7N27

Nintendo UK 14.06.2016
Likes: 0
Comments: 0
Reposts: 8 410
Total Interactions: 8 410
Post Engagement Rate: 5.71

RT @Pokemon: Want to catch a Yungoos in #PokemonSunMoon? When it's not searching for food, it's probably sleeping. https://t.co/V5xJfSmlJR

Nintendo UK 14.06.2016
Likes: 3 399
Comments: 0
Reposts: 2 716
Total Interactions: 6 115
Post Engagement Rate: 4.15

The Legend of Zelda: Breath of the Wild comes to #WiiU and NX in 2017. #Zelda #NintendoE3 https://t.co/TeCEJ69wWd

Red Bull UK 17.06.2016
Likes: 2 787
Comments: 8
Reposts: 2 687
Total Interactions: 5 482
Post Engagement Rate: 3.25

Can't believe we're Tweeting this - but @TaylorGang and @WizKhalifa found Ice Kid - WTF?! #CultureClash https://t.co/wSVRIFCi3i

Jaguar UK 21.06.2016
Likes: 3 206
Comments: 302
Reposts: 0
Total Interactions: 3 508
Post Engagement Rate: 40.37

Just like the exhilaration of All-New F-PACE, nothing in tennis comes close to hitting Championship Point at Wimbledon. Now you can experience it in 360° with our immersive experience featuring Andy Murray. As creators of world-class performance, we’re taking fans closer than ever to the heightened emotions that make Wimbledon so extraordinary. Because in tennis, as in cars, not all performances are the same. Discover F-PACE here: http://www.jaguar.co.uk/fpace Connect with Jaguar: Website: http://www.jaguar.co.uk Facebook: http://www.facebook.com/JaguarUK Twitter: http://twitter.com/JaguarUK Instagram: http://instagram.com/JaguarUK

Nintendo UK 14.06.2016
Likes: 1 607
Comments: 196
Reposts: 0
Total Interactions: 1 803
Post Engagement Rate: 4.73

The Legend of Zelda: Breath of the Wild arrives in 2017. Official Website: http://www.nintendo.co.uk/Games/Wii-U/The-Legend-of-Zelda-Breath-of-the-Wild-893260.html?utm_medium=social&utm_source=youtube&utm_campaign=zeldabreathofthewild&utm_content=e3trailer Facebook Legend of Zelda: https://facebook.com/LegendofZelda Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Nintendo UK 07.06.2016
Likes: 587
Comments: 53
Reposts: 0
Total Interactions: 640
Post Engagement Rate: 1.72

Yooka-Laylee is coming to Wii U in 2017! Find out more here: http://www.playtonicgames.com/games/yooka-laylee/ Watch Playtonic play their Super Mario Maker creations: https://youtu.be/8NKe_cRVL4U Wii U on Facebook: https://www.facebook.com/WiiU.co.uk Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK Nintendo UK on Twitch: http://www.twitch.tv/nintendouk

Nintendo UK 23.06.2016
Likes: 603
Comments: 0
Reposts: 0
Total Interactions: 603
Post Engagement Rate: 1.54

The Link’s Awakening Pack arrives in Hyrule Warriors: Legends on 30th June! It's Marin's time to shine! Official Website: http://www.nintendo.co.uk/Games/Nintendo-3DS/Hyrule-Warriors-Legends-1025970.html?utm_medium=social&utm_source=youtube&utm_campaign=hyrulewarriorslegends&utm_content=dlctrailer2#Downloadable_content Facebook Legend of Zelda: https://facebook.com/LegendofZelda Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Nintendo UK 15.06.2016
Likes: 458
Comments: 33
Reposts: 0
Total Interactions: 491
Post Engagement Rate: 1.28

Paper Mario: Color Splash arrives on Wii U on 7th October! Official Website: https://www.nintendo.co.uk/Games/Wii-U/Paper-Mario-Color-Splash-1090845.html?utm_medium=social&utm_source=youtube&utm_campaign=papermariocolorsplash&utm_content=e3trailer Facebook Wii U: https://facebook.com/WiiU Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.