United Kingdom, July 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
738 399 16
148 585 59
6 386 3
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
27.75% Percentage of users’ questions answered by brand Response Rate
1 638 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.24% Percentage of users’ questions answered by brand Response Rate
1 039 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
20% Percentage of users’ questions answered by brand Response Rate
1 050 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.26 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.11 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.28 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.16 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 21 499 949
Auto / Moto 13 864 643
Health & Beauty 7 118 289
Ecommerce 5 503 043
Electronics 5 075 132
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Wall's 7 983 988
0
Amazon.co.uk 5 503 043
0.03
Toyota USA 2 896 507
0
Cadbury Creme Egg 2 522 271
0.02
Coca-Cola 2 496 337
0.01
Samsung UK 2 354 184
0.22
0
Galaxy Chocolate 1 972 425
0
1 818 544
0.14
Volvo Cars 1 680 067
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
507
76%
11
1 216
100%
3
687
100%
1
729
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 597 711
Auto / Moto 1 474 372
Electronics 974 894
Health & Beauty 784 677
Retail Food 679 380
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 281 874
0.1
Starbucks UK 679 380
0
O2 in the UK 329 148
0.13
Cadbury UK 290 401
0.02
Vodafone UK 181 609
0.85
Nintendo UK 177 572
0.09
Red Bull UK 170 922
0.1
Audi UK 166 876
0.15
Land Rover UK 165 685
0.03
Samsung UK 160 773
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 212 524
Electronics 157 563
Health & Beauty 137 430
Telecom 54 857
Corporation 19 571
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.4
Audi UK 62 890
0.03
Three UK 54 857
0.61
Nintendo UK 39 767
0.07
LG UK 35 960
0
Land Rover UK 34 168
0.41
0.09
Lynx 24 263
0.14
Avon UK 19 727
0.24
BMW UK 19 720
Engaging Content Brand Pages with the highest
Post Engagement Rate
Mountain Dew UK 19.07.2016
Likes: 23 306
Comments: 2 338
Reposts: 2 970
Total Interactions: 28 614
Post Engagement Rate: 7.33

#HottestDayOfTheYear – this is how we’re Dew’in it #DoTheDew

Budweiser 06.07.2016
Likes: 23 364
Comments: 405
Reposts: 3 282
Total Interactions: 27 051
Post Engagement Rate: 5.32

To the passionate and the proud #Wales #ThisBudsForYou

KFC 18.07.2016
Likes: 18 729
Comments: 2 741
Reposts: 2 774
Total Interactions: 24 244
Post Engagement Rate: 1.76

Ireland, we are truly very sorry...

Renault 25.07.2016
Likes: 23 653
Comments: 96
Reposts: 351
Total Interactions: 24 100
Post Engagement Rate: 2.94

Get ready for a surprise when Instagrammer Mikejfox works his magic on the Renault SCENIC. Tell us what you think happens next! #CreateEveryDay

Renault 21.07.2016
Likes: 22 951
Comments: 136
Reposts: 366
Total Interactions: 23 453
Post Engagement Rate: 2.87

A tiny innocent hand photographed by the instagramer Discret apparently can’t resist the #RenaultSCENIC… What do you think happens next? #CreateEveryDay

Nintendo UK 06.07.2016
Likes: 5 177
Comments: 0
Reposts: 2 868
Total Interactions: 8 045
Post Engagement Rate: 5.14

Callie and Marie have arrived in Paris! #Splatoon https://t.co/vQ3HPNrOnL

Budweiser UK 03.07.2016
Likes: 3 074
Comments: 0
Reposts: 2 194
Total Interactions: 5 268
Post Engagement Rate: 32.33

To the fans who always believed. A free Bud for everyone 18+ in #Wales. Watch this space. T&C apply. #ThisBudsForYou https://t.co/roFpKP7WaH

Nintendo UK 14.07.2016
Likes: 3 042
Comments: 1
Reposts: 1 824
Total Interactions: 4 867
Post Engagement Rate: 2.99

Nintendo Classic Mini: Nintendo Entertainment System arrives on 11/11 w/ 30 games included! https://t.co/yN2sJmjxDf https://t.co/1BmIHbldbn

Hyundai Motor UK 09.07.2016
Likes: 1 556
Comments: 0
Reposts: 2 755
Total Interactions: 4 311
Post Engagement Rate: 26.91

Last chance, RT to #win an #i20Go! #FootballHeaven. Closes 10/07/16. Full T&Cs: https://t.co/3ZQlTgftqB https://t.co/ezPhzZATKd

Budweiser UK 06.07.2016
Likes: 2 597
Comments: 0
Reposts: 1 093
Total Interactions: 3 690
Post Engagement Rate: 19.14

To the passionate and the proud #Wales #ThisBudsForYou https://t.co/SqQt9uG2k5

Nintendo UK 26.07.2016
Likes: 595
Comments: 19
Reposts: 0
Total Interactions: 614
Post Engagement Rate: 1.56

Thanks for taking part in the hotly contested Splatfests! Official Website: https://www.nintendo.co.uk/Games/Wii-U/Splatoon-892510.html?utm_medium=social&utm_source=youtube&utm_campaign=splatoon&utm_content=splatfestcompilation Facebook Splatoon: https://facebook.com/Splatoon Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Nintendo UK 12.07.2016
Likes: 533
Comments: 2
Reposts: 0
Total Interactions: 535
Post Engagement Rate: 1.38

The Squid Sisters performed at Japan Expo in Paris on Friday. Check out the show! Official Website: https://www.nintendo.co.uk/Games/Wii-U/Splatoon-892510.html?utm_medium=social&utm_source=youtube&utm_campaign=splatoon&utm_content=squidsistersconcertjapanexpo2016 Facebook Splatoon: https://facebook.com/Splatoon Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Nintendo UK 27.07.2016
Likes: 370
Comments: 67
Reposts: 0
Total Interactions: 437
Post Engagement Rate: 1.11

At this year's Hyper Japan Festival 2016, 30 lucky Legend of Zelda fans won the opportunity to play the E3 demo for The Legend of Zelda: Breath of the Wild. This is what they thought of it. Official site: http://ow.ly/S8Qq302E9oA Register your interest at the Nintendo Official UK Store: http://ow.ly/PTzD302E9tq The Legend of Zelda on Facebook: https://www.facebook.com/LegendofZeldaUK Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK Nintendo UK on Twitch: http://www.twitch.tv/nintendouk

Nintendo UK 21.07.2016
Likes: 229
Comments: 33
Reposts: 0
Total Interactions: 262
Post Engagement Rate: 0.67

The final Splatfest asks the most important question of all: Callie or Marie? Will Callie's song convince you to join her side? Official Website: https://www.nintendo.co.uk/Games/Wii-U/Splatoon-892510.html?utm_medium=social&utm_source=youtube&utm_campaign=splatoon&utm_content=finalsplatfestcallie Facebook Splatoon: https://facebook.com/Splatoon Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Nintendo UK 18.07.2016
Likes: 182
Comments: 79
Reposts: 0
Total Interactions: 261
Post Engagement Rate: 0.67

Staff from SEGA, Capcom, Bandai Namco and Square Enix face off in a four way Super Smash Bros. for Wii U battle, featuring Sonic, Ryu, Pac-Man and Cloud at Hyper Japan 2016! -- Watch more Nintendo livestreams at https://www.twitch.tv/nintendouk Official site: http://www.smashbros.com/en-uk/ Official store: http://store.nintendo.co.uk/brands/super-smash-bros.list Super Smash Bros. on Facebook: https://www.facebook.com/SmashBrosEN Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.