Pedal to the medal! Incredible individual sprinting by Becky James. Congratulations on a second Silver! #Rio2016
United Kingdom, August 2016
Regional Social Media Report
Main Social Marketing Stats by Region
Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values
Average Brand Pages Values
Average number of brand page fans. Average number of posts within a month.
Number of Fans
Number of Brand Posts
739 875
17
149 161
53
6 507
3
Users Interaction
Average Values in a Selected Range
22.81%
Percentage of users’ questions answered by brand
Response Rate
1 425 min.
Average Response to User's Question Time
Average Response Time
Users Interaction
Average Values in a Selected Range
9.85%
Percentage of users’ questions answered by brand
Response Rate
431 min.
Average Response to User's Question Time
Average Response Time
Users Interaction
Average Values in a Selected Range
57.5%
Percentage of users’ questions answered by brand
Response Rate
3 522 min.
Average Response to User's Question Time
Average Response Time
Engagement Rate
Average Values in a Selected Range
0.25
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.22
Number of reactions made by 100 users per one post.
Post Engagement Rate
Engagement Rate
Average Values in a Selected Range
0.23
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.13
Number of reactions made by 100 users per one post.
Post Engagement Rate
Engagement Rate
Average Values in a Selected Range
0.52
Number of reactions made by 100 users on a brand page per calendar day
Page Engagement Rate
0.3
Number of reactions made by 100 users per one post.
Post Engagement Rate
TOP-5
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
Food
21 512 545
Auto / Moto
14 129 728
Health & Beauty
7 134 027
Ecommerce
5 504 059
Electronics
5 075 675
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0
Wall's
7 995 303
0
Amazon.co.uk
5 504 059
0.03
Toyota USA
2 927 264
0
Cadbury Creme Egg
2 516 990
0.01
Coca-Cola
2 485 332
0.67
Samsung UK
2 356 737
0.37
Subaru of America, Inc.
2 094 843
0
Galaxy Chocolate
1 971 417
0.28
Volvo Cars
1 691 436
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Response
TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
Ecommerce
8 583 826
Auto / Moto
1 501 197
Electronics
998 295
Health & Beauty
792 020
Retail Food
678 415
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0
TwitPic
8 264 595
0.09
Starbucks UK
678 415
0.01
O2 in the UK
330 016
0.12
Cadbury UK
291 106
0.47
Nintendo UK
193 811
0.03
Vodafone UK
182 837
0.11
Red Bull UK
171 637
0.09
Audi UK
169 312
0.15
Land Rover UK
167 288
0.39
Samsung UK
162 327
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Industries
Total amount of
popular brand pages fans
by industry
popular brand pages fans
by industry
TOP-10 Brand Pages by the Number of Fans
Sum of Page Fans
and Average Brand Page
Engagement
and Average Brand Page
Engagement
0.19
Audi UK
63 960
0.05
Three UK
55 110
0.43
Nintendo UK
41 747
0
LG UK
36 881
0.12
Land Rover UK
34 274
0.63
L'Oréal Paris UK & Ireland
30 210
0
The Body Shop UK
26 277
0.02
Lynx
24 279
2.66
Mercedes-Benz UK
20 421
0.07
Avon UK
20 076
Engaging Content
Brand Pages with the highest
Post Engagement Rate
Post Engagement Rate
Response
TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Top Posts
Samsung UK
16.08.2016
Likes:
210 996
Comments:
1 925
Reposts:
2 774
Total Interactions:
215 695
Post Engagement Rate:
9.16
KFC
11.08.2016
Likes:
67 100
Comments:
69 816
Reposts:
56 134
Total Interactions:
193 050
Post Engagement Rate:
13.97
The gravy fountain of dreams
Samsung UK
13.08.2016
Likes:
50 459
Comments:
372
Reposts:
748
Total Interactions:
51 579
Post Engagement Rate:
2.19
Hard work pays. Congratulations Becky James, an incredible performance! #SchoolOfRio
Renault
04.08.2016
Likes:
34 366
Comments:
177
Reposts:
594
Total Interactions:
35 137
Post Engagement Rate:
4.24
Qorz posts beautiful cityscapes and landscapes on Instagram that are midway between dream and reality. He’s clearly been inspired by the styling of the Renault SCENIC. What’s your dream destination? #CreateEveryDay
Renault
11.08.2016
Likes:
32 682
Comments:
165
Reposts:
530
Total Interactions:
33 377
Post Engagement Rate:
4.02
The encounter of instagramer the balloon diary with the Renault SCENIC is both dreamy and poetic... If the Renault SCENIC were a poem, what would it be? #CreateEveryDay
Top Posts
Coca-Cola GB
23.08.2016
Likes:
1 871
Comments:
0
Reposts:
2 470
Total Interactions:
4 341
Post Engagement Rate:
3.32
RT > Chance to WIN a Union Jack bottle & celebrate @TeamGB’s success! Ends 25/8/16 16+ T&Cs https://t.co/kgBkIZhFhd https://t.co/zY1LrV8YT0
Samsung UK
13.08.2016
Likes:
3 114
Comments:
0
Reposts:
433
Total Interactions:
3 547
Post Engagement Rate:
2.2
Becky James only knows one speed, and it’s mighty fast. Congratulations @BecksJames, silver medalist! #SchoolOfRio https://t.co/BATyd6IIZF
Gillette UK
19.08.2016
Likes:
786
Comments:
1
Reposts:
2 498
Total Interactions:
3 285
Post Engagement Rate:
11.95
Happy #NationalMensGroomingDay everyone. RT & follow for a chance to #win one of 138 Fusion ProGlide gift sets [1/2] https://t.co/Q1iq46WXeY
HP UK
03.08.2016
Likes:
2 195
Comments:
0
Reposts:
712
Total Interactions:
2 907
Post Engagement Rate:
5.01
This week we're launching our most creative challenge yet! Get involved with @thevampsband! https://t.co/OUlnPd17p7
Pringles
18.08.2016
Likes:
1 081
Comments:
0
Reposts:
1 723
Total Interactions:
2 804
Post Engagement Rate:
12.24
Our number one gal... https://t.co/Y86cHOsAaF
Top Posts
HPUK official
27.08.2016
Likes:
1 338
Comments:
96
Reposts:
0
Total Interactions:
1 434
Post Engagement Rate:
15.46
video
/watch/ClD2nmcsCoU
First, we teamed up with Marcus Butler and asked you to #ReinventMusic by submitting your HP x360 inspired lyrics. Then, we asked you to reinvent one step further, with your very own Snapchat doodles inspired by The Vamps. Entries were submitted in their thousands and now, we're delighted to share with you our #ReinventMusic video. Thank you all for your contributions! To find out more: http://hp.tl/6003BNAtZ
Mercedes-Benz UK
01.08.2016
Likes:
858
Comments:
104
Reposts:
0
Total Interactions:
962
Post Engagement Rate:
4.9
video
/watch/w5bL2nv8vDg
With advanced safety systems and customisable driving modes – meet the Mercedes-Benz A–Class. Discover more: http://bit.ly/2arySTE
HPUK official
30.08.2016
Likes:
630
Comments:
37
Reposts:
0
Total Interactions:
667
Post Engagement Rate:
7.16
video
/watch/w366zoLZzrA
We teamed up with The Vamps and Marcus Butler and asked you to enter our competition to reinvent the chorus to the song “Wake Up” with your lyrics inspired by the HP Pavilion x360. Next, we asked for your help to reinvent the music video by doodling over your favourite snaps of The Vamps. Your lyrics and doodles were submitted in their thousands, and now, we can proudly show how you have helped us to #ReinventMusic. Watch to see if your doodles have made it into the video!
Nintendo UK
17.08.2016
Likes:
455
Comments:
80
Reposts:
0
Total Interactions:
535
Post Engagement Rate:
1.31
video
/watch/C7TlCeb5skY
Yooka-Laylee is coming to Wii U in Q1 2017! Find out more here: http://www.playtonicgames.com/games/yooka-laylee/ Watch Playtonic play their Super Mario Maker creations: https://youtu.be/8NKe_cRVL4U Wii U on Facebook: https://www.facebook.com/WiiU.co.uk Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK Nintendo UK on Twitch: http://www.twitch.tv/nintendouk
Nintendo UK
16.08.2016
Likes:
389
Comments:
128
Reposts:
0
Total Interactions:
517
Post Engagement Rate:
1.27
video
/watch/Fn1M8R-cqA4
Rescue V are a group of daring Toads who are out to save the world… with a little help from Mario. Paper Mario: Color Splash arrives on Wii U on 7th October 2016. Official Website: http://www.nintendo.co.uk/Games/Wii-U/Paper-Mario-Color-Splash-1090845.html?utm_medium=social&utm_source=youtube&utm_campaign=papermariocolorsplash&utm_content=rescuev1 Facebook Wii U: https://facebook.com/WiiU Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF
Regional Social Marketing Reports Archive — United Kingdom
Report Glossary
Total Fans
Total Number of Brand Page Fans (subscribers, fans, followers)
Total Brand Posts
Total Number of posts (or tweets) made by brand profile during a selected time range.
Response
Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.
Response Rate
Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).
Response Time
Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.
AMIQ
Total number of answered questions minus total ignored questions by brand.
Page Engagement Rate
Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).
Post Engagement Rate
Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.
Average Engagement Rate per Page
Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.
Average Post Engagement Rate
Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts
Interactions
Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.