United Kingdom, August 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
739 875 17
149 161 53
6 507 3
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
22.81% Percentage of users’ questions answered by brand Response Rate
1 425 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
9.85% Percentage of users’ questions answered by brand Response Rate
431 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
57.5% Percentage of users’ questions answered by brand Response Rate
3 522 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.23 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.52 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.3 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 21 512 545
Auto / Moto 14 129 728
Health & Beauty 7 134 027
Ecommerce 5 504 059
Electronics 5 075 675
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Wall's 7 995 303
0
Amazon.co.uk 5 504 059
0.03
Toyota USA 2 927 264
0
Cadbury Creme Egg 2 516 990
0.01
Coca-Cola 2 485 332
0.67
Samsung UK 2 356 737
0.37
0
Galaxy Chocolate 1 971 417
0
1 818 544
0.28
Volvo Cars 1 691 436
Engaging Content Brand Pages with the highest
Post Engagement Rate
KFC 2.87
NIVEA 1.39
Renault 1.34
Smint UK 1.01
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
4 855
100%
2
Daz
1 995
100%
2
2 482
75%
2
1 398
67%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 8 583 826
Auto / Moto 1 501 197
Electronics 998 295
Health & Beauty 792 020
Retail Food 678 415
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TwitPic 8 264 595
0.09
Starbucks UK 678 415
0.01
O2 in the UK 330 016
0.12
Cadbury UK 291 106
0.47
Nintendo UK 193 811
0.03
Vodafone UK 182 837
0.11
Red Bull UK 171 637
0.09
Audi UK 169 312
0.15
Land Rover UK 167 288
0.39
Samsung UK 162 327
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 215 903
Electronics 161 933
Health & Beauty 138 783
Telecom 55 110
Corporation 19 973
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.19
Audi UK 63 960
0.05
Three UK 55 110
0.43
Nintendo UK 41 747
0
LG UK 36 881
0.12
Land Rover UK 34 274
0
0.02
Lynx 24 279
2.66
0.07
Avon UK 20 076
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
6 246
100%
2
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Samsung UK 16.08.2016
Likes: 210 996
Comments: 1 925
Reposts: 2 774
Total Interactions: 215 695
Post Engagement Rate: 9.16

Pedal to the medal! Incredible individual sprinting by Becky James. Congratulations on a second Silver! #Rio2016

KFC 11.08.2016
Likes: 67 100
Comments: 69 816
Reposts: 56 134
Total Interactions: 193 050
Post Engagement Rate: 13.97

The gravy fountain of dreams

Samsung UK 13.08.2016
Likes: 50 459
Comments: 372
Reposts: 748
Total Interactions: 51 579
Post Engagement Rate: 2.19

Hard work pays. Congratulations Becky James, an incredible performance! #SchoolOfRio

Renault 04.08.2016
Likes: 34 366
Comments: 177
Reposts: 594
Total Interactions: 35 137
Post Engagement Rate: 4.24

Qorz posts beautiful cityscapes and landscapes on Instagram that are midway between dream and reality. He’s clearly been inspired by the styling of the Renault SCENIC. What’s your dream destination? #CreateEveryDay

Renault 11.08.2016
Likes: 32 682
Comments: 165
Reposts: 530
Total Interactions: 33 377
Post Engagement Rate: 4.02

The encounter of instagramer the balloon diary with the Renault SCENIC is both dreamy and poetic... If the Renault SCENIC were a poem, what would it be? #CreateEveryDay

Coca-Cola GB 23.08.2016
Likes: 1 871
Comments: 0
Reposts: 2 470
Total Interactions: 4 341
Post Engagement Rate: 3.32

RT > Chance to WIN a Union Jack bottle & celebrate @TeamGB’s success! Ends 25/8/16 16+ T&Cs https://t.co/kgBkIZhFhd https://t.co/zY1LrV8YT0

Samsung UK 13.08.2016
Likes: 3 114
Comments: 0
Reposts: 433
Total Interactions: 3 547
Post Engagement Rate: 2.2

Becky James only knows one speed, and it’s mighty fast. Congratulations @BecksJames, silver medalist! #SchoolOfRio https://t.co/BATyd6IIZF

Gillette UK 19.08.2016
Likes: 786
Comments: 1
Reposts: 2 498
Total Interactions: 3 285
Post Engagement Rate: 11.95

Happy #NationalMensGroomingDay everyone. RT & follow for a chance to #win one of 138 Fusion ProGlide gift sets [1/2] https://t.co/Q1iq46WXeY

HP UK 03.08.2016
Likes: 2 195
Comments: 0
Reposts: 712
Total Interactions: 2 907
Post Engagement Rate: 5.01

This week we're launching our most creative challenge yet! Get involved with @thevampsband! https://t.co/OUlnPd17p7

Pringles 18.08.2016
Likes: 1 081
Comments: 0
Reposts: 1 723
Total Interactions: 2 804
Post Engagement Rate: 12.24

Our number one gal... https://t.co/Y86cHOsAaF

HPUK official 27.08.2016
Likes: 1 338
Comments: 96
Reposts: 0
Total Interactions: 1 434
Post Engagement Rate: 15.46

First, we teamed up with Marcus Butler and asked you to #ReinventMusic by submitting your HP x360 inspired lyrics. Then, we asked you to reinvent one step further, with your very own Snapchat doodles inspired by The Vamps. Entries were submitted in their thousands and now, we're delighted to share with you our #ReinventMusic video. Thank you all for your contributions! To find out more: http://hp.tl/6003BNAtZ

Mercedes-Benz UK 01.08.2016
Likes: 858
Comments: 104
Reposts: 0
Total Interactions: 962
Post Engagement Rate: 4.9

With advanced safety systems and customisable driving modes – meet the Mercedes-Benz A–Class. Discover more: http://bit.ly/2arySTE

HPUK official 30.08.2016
Likes: 630
Comments: 37
Reposts: 0
Total Interactions: 667
Post Engagement Rate: 7.16

We teamed up with The Vamps and Marcus Butler and asked you to enter our competition to reinvent the chorus to the song “Wake Up” with your lyrics inspired by the HP Pavilion x360. Next, we asked for your help to reinvent the music video by doodling over your favourite snaps of The Vamps. Your lyrics and doodles were submitted in their thousands, and now, we can proudly show how you have helped us to #ReinventMusic. Watch to see if your doodles have made it into the video!

Nintendo UK 17.08.2016
Likes: 455
Comments: 80
Reposts: 0
Total Interactions: 535
Post Engagement Rate: 1.31

Yooka-Laylee is coming to Wii U in Q1 2017! Find out more here: http://www.playtonicgames.com/games/yooka-laylee/ Watch Playtonic play their Super Mario Maker creations: https://youtu.be/8NKe_cRVL4U Wii U on Facebook: https://www.facebook.com/WiiU.co.uk Nintendo UK on Twitter: https://www.twitter.com/NintendoUK Nintendo UK on Instagram: https://www.instagram.com/NintendoUK Nintendo UK on Twitch: http://www.twitch.tv/nintendouk

Nintendo UK 16.08.2016
Likes: 389
Comments: 128
Reposts: 0
Total Interactions: 517
Post Engagement Rate: 1.27

Rescue V are a group of daring Toads who are out to save the world… with a little help from Mario. Paper Mario: Color Splash arrives on Wii U on 7th October 2016. Official Website: http://www.nintendo.co.uk/Games/Wii-U/Paper-Mario-Color-Splash-1090845.html?utm_medium=social&utm_source=youtube&utm_campaign=papermariocolorsplash&utm_content=rescuev1 Facebook Wii U: https://facebook.com/WiiU Twitter Nintendo UK: https://twitter.com/NintendoUK Twitch Nintendo UK: https://twitch.tv/NintendoUK Instagram Nintendo UK: https://instagram.com/NintendoUK YouTube Nintendo UK: http://ow.ly/pcJxF

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.