Germany, January 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
689 084 27
14 605 4
7 184 4
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
21.57% Percentage of users’ questions answered by brand Response Rate
1 121 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
31.33% Percentage of users’ questions answered by brand Response Rate
1 621 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.3 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.7 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.57 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.26 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Ecommerce 11 074 508
Food 9 818 013
Auto / Moto 9 760 408
Electronics 7 995 603
Fashion 7 605 889
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.07
Zalando 4 261 821
0.02
Amazon.de 3 865 257
0.12
stylefruits 2 947 430
1.54
DefShop 2 591 699
0.08
McDonald's 2 315 355
0.17
Lidl Deutschland 2 273 049
0.13
Nutella 2 141 503
0.27
kinder Riegel 2 018 047
0.05
H&M 1 891 694
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
1 460
68%
9
1 649
69%
5
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 863 800
Electronics 197 161
Health & Beauty 196 123
Telecom 102 421
Industry 41 687
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.13
Audi Germany 491 456
0.18
0.05
0.27
Liebherr 41 687
0.53
0.07
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Health & Beauty 233 075
Auto / Moto 165 809
Beverages 116 210
Electronics 92 504
Telecom 77 252
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
BMW Deutschland 162 675
0.01
Tchibo 74 629
0.01
0.05
0.06
Acer 29 867
0
Bitburger 27 873
0.25
Engaging Content Brand Pages with the highest
Post Engagement Rate
Bosch Global 13.01.2017
Likes: 83 866
Comments: 234
Reposts: 150
Total Interactions: 84 250
Post Engagement Rate: 8.44

Thank you to everyone who enjoyed our coverage of #CES2017! We had a great time sharing our connected solutions presented at the #BoschCES booth. From helpful robots such as Kuri, to the Connected Car - the third living space. #ICYMI check out some of our highlights in our photo album: http://bit.ly/CES2017_Bosch_highlights

Lidl Deutschland 25.01.2017
Likes: 12 150
Comments: 45 961
Reposts: 1 476
Total Interactions: 59 587
Post Engagement Rate: 2.63

❌ GEWINNSPIEL ❌ Schreibt #LIDL ins Kommentarfeld und seid automatisch im Lostopf. Wir verlosen einen iRobot Saugroboter Roomba 605. Viel Glück! 🍀 TNB: http://bit.ly/TNB_irobot_Gewinnspiel

Toffifee 03.01.2017
Likes: 53 577
Comments: 1 074
Reposts: 52
Total Interactions: 54 703
Post Engagement Rate: 30.83

Welcher Toffifee-Typ seid ihr? Jede Stimme zählt!

Bosch Global 10.01.2017
Likes: 34 949
Comments: 111
Reposts: 172
Total Interactions: 35 232
Post Engagement Rate: 3.54

At #CES2017, Davie Sweis, VP Web Business at Bosch, met Mike Beebe, CEO of Mayfield Robotics, and both discussed the topics robotics and technology. As part of Mayfield's testing of Kuri, Davie will be participating in some early user testing. Davie's daughter Layla is also a huge fan of robots, and she's excited to meet Kuri. Stay tuned!

Bosch Global 07.01.2017
Likes: 28 083
Comments: 100
Reposts: 220
Total Interactions: 28 403
Post Engagement Rate: 2.87

Meet Kuri, a loyal little home robot with a cheerful personality created by the Bosch start-up Mayfield Robotics. Designed with personality, awareness, and mobility, his job is to entertain, bring joy, and help people in their everyday lives. Kuri is chock-full of technology: Speakers, microphones, camera, touch, and mapping sensors. Find out more & pre-order: https://www.heykuri.com Read our interview with Mayfield's Ben Kearns, one of the fathers of Kuri: http://bit.ly/Mayfield-Robotics_en-fb #BoschCES

Nintendo Deutschland 13.01.2017
Likes: 4 202
Comments: 1 330
Reposts: 0
Total Interactions: 5 576
Post Engagement Rate: 11.89

„The Legend of Zelda: Breath of the Wild“ erscheint am 03.03. für Nintendo Switch. Es erscheint auch für Wii U am 03.03. Offizielle Webseite: https://www.nintendo.de/Spiele/Wii-U/The-Legend-of-Zelda-Breath-of-the-Wild-893260.html?utm_medium=social&utm_source=youtube&utm_campaign=ZeldaBotW&utm_content=NintendoSwitchTrailer Facebook Legend of Zelda: https://facebook.com/LegendofZelda Twitter Nintendo Deutschland: https://twitter.com/NintendoDE #NintendoSwitch #Zelda Twitch Nintendo Deutschland: https://twitch.tv/NintendoDeutschland Instagram Nintendo Deutschland: https://www.instagram.com/NintendoDE

Nintendo Deutschland 20.01.2017
Likes: 1 826
Comments: 317
Reposts: 0
Total Interactions: 2 162
Post Engagement Rate: 4.36

The Legend of Zelda-Producer Eiji Aonuma persönlich führt euch durch 20 Minuten Live Gameplay aus The Legend of Zelda: Breath of the Wild für Nintendo Switch. Viel Spaß! „The Legend of Zelda: Breath of the Wild“ erscheint am 03.03.2017 für Nintendo Switch und Wii U. Offizielle Webseite: https://www.nintendo.de/Spiele/Wii-U/The-Legend-of-Zelda-Breath-of-the-Wild-893260.html Facebook Legend of Zelda: https://facebook.com/LegendofZelda Twitter Nintendo Deutschland: https://twitter.com/NintendoDE #NintendoSwitch #Zelda Twitch Nintendo Deutschland: https://twitch.tv/NintendoDeutschland Instagram Nintendo Deutschland: https://www.instagram.com/NintendoSwitchDE

Nintendo Deutschland 16.01.2017
Likes: 1 235
Comments: 421
Reposts: 0
Total Interactions: 1 746
Post Engagement Rate: 3.58

Erfahrt mehr über die Nintendo Switch-Altersbeschränkungen-App! Offizielle Webseite: https://www.nintendo.de/Nintendo-Switch/Nintendo-Switch-1148779.html?utm_medium=social&utm_source=youtube&utm_campaign=NintendoSwitch&utm_content=parentalcontrols Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo Deutschland: https://twitter.com/NintendoDE #NintendoSwitch Twitch Nintendo Deutschland: https://twitch.tv/NintendoDeutschland Instagram Nintendo Deutschland: https://www.instagram.com/NintendoDE YouTube Nintendo Deutschland: https://bit.ly/2d3lxTp

Nintendo Deutschland 13.01.2017
Likes: 1 345
Comments: 378
Reposts: 0
Total Interactions: 1 740
Post Engagement Rate: 3.71

Nintendo Switch erscheint am 3. März 2017! Offizielle Webseite: https://www.nintendo.de/Nintendo-Switch/Nintendo-Switch-1148779.html?utm_medium=social&utm_source=youtube&utm_campaign=NintendoSwitch&utm_content=vod Facebook Nintendo Switch: https://facebook.com/NintendoSwitch Twitter Nintendo Deutschland: https://twitter.com/NintendoDE #NintendoSwitch Twitch Nintendo Deutschland: https://twitch.tv/NintendoDeutschland Instagram Nintendo Deutschland: https://www.instagram.com/NintendoDE YouTube Nintendo Deutschland: https://bit.ly/2d3lxTp

Sennheiser 11.01.2017
Likes: 611
Comments: 81
Reposts: 0
Total Interactions: 1 108
Post Engagement Rate: 3.64

Sennheiser proudly empowers you to raise your voice. If you have something to say – your story or your message – we want you to take the stage and sing it out loud to the world! Sennheiser presents a new milestone in audio technology with the XS Wireless 1 & 2 microphone systems. For more information on our XSW microphones, visit: http://www.sennheiser.com/xs-wireless More about Sennheiser: https://www.sennheiser.com/ Subscribe to our YouTube channel: https://www.youtube.com/user/sennheiserofficial Or follow Sennheiser on Facebook, Twitter & Instagram: https://www.facebook.com/Sennheiser https://twitter.com/sennheiserpr https://www.instagram.com/sennheiser/ Discover the future of audio and see more Sennheiser videos here: What's Your MOMENTUM? https://www.youtube.com/watch?v=bccuqpNWBWM&list=PLPv-clLIf8-rQwLmuLcAluy7QFQt8ze9W The Future of Audio https://www.youtube.com/watch?v=OU5ROEBitZ4&list=PLPv-clLIf8-qIP51Vy139MJ4GmMynLLDr Headphones & Sound Equipment https://www.youtube.com/watch?v=gcHE3wnepXA&list=PLPv-clLIf8-puk6ZhZkWTVGTVPJSyEjXY Microphones & Recording https://www.youtube.com/watch?v=Tci999960qc&list=PLPv-clLIf8-ozunBDKSmhdqzyjbE1oMnB Sennheiser – Shape the future of audio! Sennheiser’s mission is to develop era-defining audio solutions. Be it headphones, microphones or integrated sound systems – with German engineering, decades of experience, and innovative science Sennheiser creates unsurpassed audio experiences that push the boundaries of today's technologies. Follow Sennheiser’s vision and discover audio solutions that challenge the status quo whilst offering profound new ways of experiencing integrated sound systems as well as pioneering headphones, microphones or headsets!

BMW Deutschland 04.01.2017
Likes: 79
Comments: 4
Reposts: 6
Total Interactions: 89
Post Engagement Rate: 0.05

Rendezvous mit einer Ikone. Das BMW 2er Coupé und sein historisches Vorbild, der BMW 2002.

BMW Deutschland 02.01.2017
Likes: 75
Comments: 0
Reposts: 6
Total Interactions: 81
Post Engagement Rate: 0.05

Nimmt Kurven mit Leichtigkeit. Auf jedem Untergrund.<br />Der BMW 3er Touring mit BMW <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23xDrive">#xDrive</a>: <a href="http://bitly.com/x-wie-raus" class="ot-anchor">http://bitly.com/x-wie-raus</a>

BMW Deutschland 03.01.2017
Likes: 52
Comments: 3
Reposts: 7
Total Interactions: 62
Post Engagement Rate: 0.04

Fahrfreude hoch 3. <br />Die BMW 3er Familie - Limousine, Gran Turismo und Touring. <a href="http://www.bmw.de/3er" class="ot-anchor">www.bmw.de/3er</a>

Ford Deutschland 18.01.2017
Likes: 50
Comments: 1
Reposts: 3
Total Interactions: 54
Post Engagement Rate: 5.86

Aus jeder Perspektive ein Hingucker!  <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23MustangMittwoch">#MustangMittwoch</a>

BMW Deutschland 05.01.2017
Likes: 46
Comments: 4
Reposts: 2
Total Interactions: 52
Post Engagement Rate: 0.03

Kurzer Stopp, langes Vergnügen.<br />Mit dem BMW Service Saison-Check starten Sie optimal ins neue Jahr: <a href="http://www.bmw.de/jahresstart" class="ot-anchor">www.bmw.de/jahresstart</a>

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.