Germany, August 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
603 338 22
12 561 4
7 107 4
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
21.03% Percentage of users’ questions answered by brand Response Rate
1 418 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
44.64% Percentage of users’ questions answered by brand Response Rate
700 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.33 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.26 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.61 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.41 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.1 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 9 733 536
Auto / Moto 8 913 906
Ecommerce 7 831 842
Electronics 7 713 662
Health & Beauty 4 914 989
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
Zalando 3 994 695
0.02
Amazon.de 3 837 147
0.05
McDonald's 2 319 066
0.27
Lidl 2 144 068
0.32
Nutella 2 109 439
0.24
kinder Riegel 2 009 340
0.07
H&M 1 857 424
0.76
Audi Deutschland 1 806 638
0.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
6 212
78%
5
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Auto / Moto 830 914
Health & Beauty 167 838
Electronics 143 049
Telecom 75 407
Beverages 9 710
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.08
Audi Germany 476 786
1.04
2.21
0.24
0.05
1.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
6
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Health & Beauty 232 041
Auto / Moto 165 027
Beverages 113 514
Electronics 91 267
Telecom 76 489
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.07
BMW Deutschland 162 046
0.02
Tchibo 73 507
0.01
0.1
Acer 29 151
0
Bitburger 26 932
0
Engaging Content Brand Pages with the highest
Post Engagement Rate
Lidl 19.08.2016
Likes: 10 738
Comments: 26 334
Reposts: 1 484
Total Interactions: 38 556
Post Engagement Rate: 1.81

❌ Gewinnspiel ❌ Kühlschrank, gefällig? Votet jetzt für euer Lieblingsmotiv und mit etwas Glück steht der Gewinner-Kühlschrank bald bei euch zu Hause! TNB: bit.ly/2b6xruz Und für alle, die kein Glück haben, den Gewinner-Kühlschrank gibt's kurz vor Weihnachten im Onlineshop zu kaufen!

Lidl 01.08.2016
Likes: 7 949
Comments: 22 595
Reposts: 779
Total Interactions: 31 323
Post Engagement Rate: 1.48

❌ GEWINNSPIEL ❌ Schreibt #lidl ins Kommentarfeld und seid automatisch im Lostopf für einen 100,-€ Einkaufsgutschein! Viel Glück! 🍀 TNB: bit.ly/August_TNB

Tchibo 16.08.2016
Likes: 17 594
Comments: 5 499
Reposts: 4 416
Total Interactions: 27 509
Post Engagement Rate: 2.47

Schon mal süßes Sushi probiert? Sushi-Set und Co gibt es hier: http://tchi.bo/Suesses_Sushi

Samsung Deutschland 23.08.2016
Likes: 22 947
Comments: 310
Reposts: 29
Total Interactions: 23 286
Post Engagement Rate: 1.85

Welcher Filmtyp bist du? Guckst du Serien und Filme am häufigsten auf dem TV, Tablet, Smartphone oder Computer Monitor? Gib uns deine Antwort mit dem entsprechenden Emoji!

Tchibo 16.08.2016
Likes: 16 578
Comments: 1 285
Reposts: 4 661
Total Interactions: 22 524
Post Engagement Rate: 2.02

Rainbow-Pancakes! Shaker und Förmchen gibt’s hier: http://www.tchi.bo/Rainbow_Pancakes

Samsung Deutschland 12.08.2016
Likes: 2 042
Comments: 341
Reposts: 0
Total Interactions: 2 383
Post Engagement Rate: 6.38

Wir stellen den offiziellen TV Werbespot für das Samsung Galaxy Note7 vor. Mehr Information zum "Smartphone that thinks big" findest du hier: http://spr.ly/Samsung_Galaxy_Note7

Nintendo Deutschland 19.08.2016
Likes: 1 250
Comments: 0
Reposts: 0
Total Interactions: 1 250
Post Engagement Rate: 2.98

Erlebe Nintendo live auf der gamescom 2016. Dich erwartet täglich ein tolles Bühnenprogramm, spannende Turniere, interessante Interview-Gäste und natürlich die neuesten Spiele von Nintendo! Schau dir hier den kompletten Live Stream an! Offizielle Webseite: http://www.nintendo.de/News/Events/2016/gamescom-2016-1127481.html Facebook Nintendo: https://facebook.com/Nintendo Twitter Nintendo Deutschland: https://twitter.com/NintendoDE Instagram Nintendo Deutschland: https://www.instagram.com/NintendoDE

Samsung Deutschland 23.08.2016
Likes: 548
Comments: 156
Reposts: 0
Total Interactions: 704
Post Engagement Rate: 1.88

The smartphone that thinks big: Das Samsung Galaxy Note7 in allen Details! Mehr Infos: http://spr.ly/Samsung_Galaxy_Note7

Tchibo 16.08.2016
Likes: 678
Comments: 18
Reposts: 0
Total Interactions: 696
Post Engagement Rate: 11.87

Hier findet ihr das Rezept für die süßen Toast Roll-Ups: Zutaten: 10 Scheiben Toast, 500ml Milch, 1 Ei, 5 Teelöffel Schokoladencreme, 4 Teelöffel Zucker, 1 Teelöffel Zimt, 200g Blaubeeren, 3 Teelöffel Butter für die Pfanne Zubereitung: Toastscheiben vom Rand entfernen. Toast einzeln mit einer Teigrolle flach rollen und mit Schokoladencreme bestreichen. Am unteren Ende der Toasts Blaubeeren drapieren und Toasts einrollen. Milch und Eier vermischen und die Toastrollen darin eintunken. Toastrollen in die vorgeheizte Pfanne legen und anbraten. Danach in Zimt & Zucker wälzen. Guten Appetit! __ Wir freuen uns über neue Abonnenten, Likes und Kommentare! Unseren Channel abonnieren: http://www.youtube.com/tchibo __ Webseite: http://tchi.bo/Online__ Facebook: https://facebook.com/tchibo.de Instagram: https://instagram.com/tchibo Google+: https://plus.google.com/+tchibo

Ford Deutschland 01.08.2016
Likes: 668
Comments: 11
Reposts: 0
Total Interactions: 679
Post Engagement Rate: 3.21

JP gibt Gas - Die Ford Performance Serie Die neuen Folgen mit #Hildegard Neue Folgen im Juli jeden Dienstag und Donnerstag um 12:00 Uhr Die ganze Serie als Playlist: https://www.youtube.com/playlist?list=PL6AxzitKnOX9OLtG4mbRyUkTvnpgvGTb_ Ford Deutschland Homepage: http://bit.ly/FordDeutschland Unsere Facebook-Seite: http://bit.ly/Ford_Facebook Folgt uns auf Twitter: http://bit.ly/Ford_Twitter Unser Auftritt bei Google Plus: http://bit.ly/Ford_GooglePlus Ford Deutschland auf Instagram: http://bit.ly/Ford_Instagram Der Ford Deutschland Social Blog: http://bit.ly/Ford_SocialBlog

BMW Deutschland 19.08.2016
Likes: 128
Comments: 5
Reposts: 8
Total Interactions: 141
Post Engagement Rate: 0.09

Turbomeister.<br />Der BMW 2002 Hommage in legendärer orange-schwarz Lackierung. Das Hommage Car feiert die Geburt des Turbomotors und erinnert beim Concours d’Elegance in Pebble Beach an historische Rennsport-Erfolge von BMW.

BMW Deutschland 28.08.2016
Likes: 104
Comments: 15
Reposts: 4
Total Interactions: 123
Post Engagement Rate: 0.08

Vom Sommer inspiriert.<br />Wohin würden Sie mit dem BMW 2er Cabrio aufbrechen?

BMW Deutschland 04.08.2016
Likes: 108
Comments: 0
Reposts: 7
Total Interactions: 115
Post Engagement Rate: 0.07

Echte Motorsport-Atmosphäre für das Cockpit Ihres BMW - mit dem BMW M Performance Zubehör: <a href="http://goto.bmw.de/6RtPVOJJ">http://goto.bmw.de/6RtPVOJJ</a>

BMW Deutschland 07.08.2016
Likes: 95
Comments: 3
Reposts: 5
Total Interactions: 103
Post Engagement Rate: 0.06

Es ist nie zu früh für den ersten BMW.<br />Der Baby Racer III mit laufruhigen Gummireifen: <a href="http://goto.bmw.de/LuQRv3RU">http://goto.bmw.de/LuQRv3RU</a>

BMW Deutschland 22.08.2016
Likes: 95
Comments: 4
Reposts: 2
Total Interactions: 101
Post Engagement Rate: 0.06

Egal, ob Sie der Sonne nach Italien, Schweden oder Spanien folgen wollen. Eins bleibt das BMW 4er Cabrio dank Hardtop immer: Wandlungsfähig.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.