France, June 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
747 114 19
51 618 41
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
8.84% Percentage of users’ questions answered by brand Response Rate
1 495 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
17.54% Percentage of users’ questions answered by brand Response Rate
821 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.3 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.26 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.43 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 783 899
Electronics 9 493 729
Beverages 9 106 515
Sporting Goods 8 699 529
Health & Beauty 8 048 428
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Reebok 8 105 725
0.23
Coca-Cola 3 287 670
0.48
Oasis Be Fruit 3 048 301
0.06
Nutella 2 970 062
0.2
M&M's France 2 756 650
0.04
Samsung France 2 314 885
0
Clarins 2 260 072
0.06
0.09
Kinder 1 696 414
0.03
Kiabi 1 664 216
Engaging Content Brand Pages with the highest
Post Engagement Rate
Milka 2.19
PANDORA 1.51
Magnum 1.06
Industries Total amount of
popular brand pages fans
by industry
Electronics 2 707 573
Auto / Moto 857 165
Beverages 578 208
Telecom 442 603
Fashion 264 759
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.24
0.23
Xbox FR 718 498
0.19
Nintendo France 647 441
0.18
Orange 242 910
0.12
Oasis 232 114
0.05
0.15
Samsung FR 175 101
0.14
0.1
0.04
Renault France 112 806
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
1 950
67%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Coca-Cola 30.06.2017
Likes: 80 826
Comments: 1 963
Reposts: 727
Total Interactions: 83 516
Post Engagement Rate: 2.54

Quelle paille t'emmènera à Hawaï ? Tente ta chance en utilisant la bonne réaction ! Tu remporteras peut-être des codes pour ensuite participer sur http://CokeURL.com/summer2017 pour gagner un voyage de rêve ! ✈☀🌴 #PartagezUnCocaCola

Mercedes-Benz France 08.06.2017
Likes: 29 509
Comments: 6 509
Reposts: 23 974
Total Interactions: 59 992
Post Engagement Rate: 10.92

Découvrez le pilote automatique de stationnement à distance de la Nouvelle Classe E Break, présenté par Stéphane Rotenberg.

Xbox FR 12.06.2017
Likes: 29 044
Comments: 23 859
Reposts: 2 516
Total Interactions: 55 419
Post Engagement Rate: 5.7

Pour célébrer l'arrivée de #XboxOneX dans la grande famille Xbox, like et commente ce post pour tenter de gagner le pack ultime du gamer #XboxE3 ! Bonne chance à tous ! 💚💚 Pour en savoir plus sur Xbox One X : http://msfr.so/XboxOneX

ASOS 28.06.2017
Likes: 22 380
Comments: 21 996
Reposts: 177
Total Interactions: 44 553
Post Engagement Rate: 8.34

CONCOURS TERMINÉ ! Merci à tous pour vos participations et félicitations à Julien Franbourg, nous allons vous contacter par DM :) C'EST PARTI POUR LES SOLDES D'ÉTÉ ! Pour fêter ça, on vous offre un bon de 200€. Pour participer, c'est très simple : likez cette photo, et commentez avec cet emoji 💸💸💸. Go! Règlement : http://asos.do/Hnzq3i

PlayStation France 30.06.2017
Likes: 19 404
Comments: 11 603
Reposts: 989
Total Interactions: 31 996
Post Engagement Rate: 1.99

🍏 Crash Bandicoot est disponible sur PS4 ! Aimez et commentez pour tenter de gagner 5 jeux 🎁

PlayStation France 03.06.2017
Likes: 1 790
Comments: 4
Reposts: 6 991
Total Interactions: 8 785
Post Engagement Rate: 1.1

🎂 Pour les 1 an d'Overwatch on vous offre une Édition Collector du jeu 🎁. RT + Follow pour tenter votre chance 🍀 https://t.co/gv0HVmC1NM

Xbox FR 12.06.2017
Likes: 1 747
Comments: 108
Reposts: 5 819
Total Interactions: 7 674
Post Engagement Rate: 1.08

RT & tweet #XboxE3 pour tenter de gagner le pack ultime du gamer ! Bienvenue #XboxOneX dans la famille ! 💚💚 https://t.co/KDBP95AdbX

PlayStation France 30.06.2017
Likes: 1 469
Comments: 0
Reposts: 6 114
Total Interactions: 7 583
Post Engagement Rate: 0.92

#CrashIsBack sur PS4 ! 🎁 RT + Follow pour tenter de gagner 5 jeux Crash Bandicoot N.Sane Trilogy https://t.co/7seIdG2sjx

PlayStation France 07.06.2017
Likes: 1 262
Comments: 24
Reposts: 4 738
Total Interactions: 6 024
Post Engagement Rate: 0.75

Pour fêter la sortie de WipEout Omega Collection en exclu sur PS4, on vous offre 5 jeux ! RT + Follow pour tenter v… https://t.co/gYhw7UVnPk

PlayStation France 08.06.2017
Likes: 1 373
Comments: 59
Reposts: 3 998
Total Interactions: 5 430
Post Engagement Rate: 0.67

🎁 RT + Follow pour tenter de gagner 1 kit #TeamNuitBlanche si vous suivez la conférence #PlayStationE3 en direct ma… https://t.co/rMLpjweP1H

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.