France, January 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
736 476 17
46 851 43
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
13.25% Percentage of users’ questions answered by brand Response Rate
1 698 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
17.36% Percentage of users’ questions answered by brand Response Rate
514 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.3 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.15 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 828 305
Beverages 9 967 240
Electronics 9 207 247
Health & Beauty 7 899 447
Sporting Goods 7 708 825
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Reebok 7 137 343
0.16
Coca-Cola 3 312 692
0.18
Oasis Be Fruit 3 064 592
0.09
Nutella 2 999 421
0.48
M&M's France 2 764 224
0.04
Samsung France 2 315 208
0
Clarins 2 181 683
0.11
0.03
Kinder 1 706 112
0.08
Kiabi 1 650 886
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
222
100%
1
612
67%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Electronics 2 377 406
Auto / Moto 780 469
Beverages 577 257
Telecom 395 920
Fashion 258 120
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.28
Nintendo France 604 747
0.17
Xbox FR 594 617
0.07
Oasis 234 687
0.13
Orange 212 689
0.07
0.12
Samsung FR 170 377
0.13
0.13
0.15
Renault France 108 491
Engaging Content Brand Pages with the highest
Post Engagement Rate
Nestlé Dessert 04.01.2017
Likes: 28 192
Comments: 3 210
Reposts: 24 678
Total Interactions: 56 080
Post Engagement Rate: 10.22

Sortez les couronnes ! 👑 Et si vous revisitiez la galette des rois en remplaçant la frangipane par du chocolat amande ? 😋 Retrouvez la recette en commentaire !

Nestlé Dessert 27.01.2017
Likes: 25 967
Comments: 2 461
Reposts: 15 547
Total Interactions: 43 975
Post Engagement Rate: 7.79

Bientôt la Chandeleur ! Alors suivez notre recette pour une crêpe party réussie 🎉 On parie que vous allez vous régaler ? 😋

Milka 02.01.2017
Likes: 29 201
Comments: 3 076
Reposts: 1 466
Total Interactions: 33 743
Post Engagement Rate: 6.14

Et si vous commenciez l’année 2017 en goûtant le nouveau brownie Milka ?

Triumph Motorcycles France 10.01.2017
Likes: 22 242
Comments: 2 165
Reposts: 3 511
Total Interactions: 27 918
Post Engagement Rate: 14.22

Les nouvelles TRIUMPH STREET TRIPLE 800 cc S, R et RS (en photo) ! Plus puissantes, plus légères, encore plus affûtées ... la renaissance de la légende !

Orangina 06.01.2017
Likes: 26 286
Comments: 347
Reposts: 128
Total Interactions: 26 761
Post Engagement Rate: 2.69

Alors, où est la fève ? Si vous la trouvez, ça nous fera pas mal d'interactions et dans le cas contraire aussi d'ailleurs :)

Xbox FR 13.01.2017
Likes: 915
Comments: 254
Reposts: 4 423
Total Interactions: 5 592
Post Engagement Rate: 0.96

En ce #Vendredi13 serez-vous l'heureux chanceux ? RT pour tenter de gagner l'incroyable collector #Titanfall2 https://t.co/xXbLiHTXEB

HP France 17.01.2017
Likes: 864
Comments: 285
Reposts: 3 000
Total Interactions: 4 149
Post Engagement Rate: 7.47

Jeu concours #HPLounge : Follow & RT pour tenter de gagner ce #HPx2 dédicacé par @OneRepublic & ces autres lots ! B… https://t.co/BRj7M9yXxV

HP France 16.01.2017
Likes: 283
Comments: 145
Reposts: 1 757
Total Interactions: 2 185
Post Engagement Rate: 3.94

RT & Follow : un PC #HPx2 dédicacé par @OneRepublic est en jeu ! 🎁 Retour en vidéo sur leur concert #HPLounge 👉 https://t.co/PvVdbOupsP

Nintendo France 06.01.2017
Likes: 518
Comments: 567
Reposts: 982
Total Interactions: 2 067
Post Engagement Rate: 0.35

Envie de tester la #NintendoSwitch le 14 ou 15/01 avec un(e) ami(e) ? RT + partagez votre principale motivation ave… https://t.co/kEH70FaOdX

Nissan France 10.01.2017
Likes: 1 851
Comments: 0
Reposts: 35
Total Interactions: 1 886
Post Engagement Rate: 3.62

Duel dans le désert ! Découvrez ce face à face épique entre le Nisssan #NAVARA et une motoneige. https://t.co/vf2nQutTc9

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.