France, November 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
717 388 19
45 001 49
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
10.57% Percentage of users’ questions answered by brand Response Rate
1 521 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
19.11% Percentage of users’ questions answered by brand Response Rate
823 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.4 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.37 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 821 058
Beverages 9 900 302
Electronics 9 282 998
Health & Beauty 7 798 204
Sporting Goods 6 426 261
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Reebok 5 854 785
0.09
Coca-Cola 3 249 277
0.1
Oasis Be Fruit 3 077 305
0.16
Nutella 3 004 620
0.41
M&M's France 2 771 121
0.06
Samsung France 2 317 003
0
Clarins 2 155 348
0.1
0.08
Kinder 1 711 987
0.11
Kiabi 1 647 288
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Electronics 2 245 065
Auto / Moto 756 897
Beverages 577 813
Telecom 376 347
Fashion 255 511
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.1
Nintendo France 586 221
0.55
0.05
Oasis 236 591
0.12
0.11
Orange 200 571
0.12
Samsung FR 169 204
0.22
0.14
0.08
Renault France 107 063
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
47
100%
3
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Intel France 17.11.2016
Likes: 49 045
Comments: 2 209
Reposts: 9 829
Total Interactions: 61 083
Post Engagement Rate: 21.29

Qu'aviez-vous comme premier ordinateur ? #TBT #2en1 #Intel http://intel.ly/2gjAI0D

innocent france 04.11.2016
Likes: 23 461
Comments: 4 082
Reposts: 22 944
Total Interactions: 50 487
Post Engagement Rate: 28.48

[ON RECRUTE] Nous sommes à la recherche de 500 000 personnes pour nous aider pour une bonne cause. Attention nous serons intransigeants, nous ne recherchons que des gens sympas. À part ça, on n'est pas trop difficile. #TousAuTricot

Nestlé Dessert 16.11.2016
Likes: 25 298
Comments: 1 477
Reposts: 19 684
Total Interactions: 46 459
Post Engagement Rate: 8.92

A réaliser et à déguster en un éclair ! ⚡ Par ici la recette: http://bit.ly/2fUsZTu

Carambar 09.11.2016
Likes: 35 279
Comments: 869
Reposts: 4 414
Total Interactions: 40 562
Post Engagement Rate: 3.45

Ce n'est pas une blague à nous.

PANDORA 28.11.2016
Likes: 31 490
Comments: 1 179
Reposts: 4 083
Total Interactions: 36 752
Post Engagement Rate: 11.14

Voici les bracelets de la semaine, choisis parmi les créations les plus appréciées ! Bravo à toutes ! Pour participer, nous vous invitons à publier directement votre photo sur la page.

Xbox FR #Xbox15Ans 29.11.2016
Likes: 4 085
Comments: 700
Reposts: 14 457
Total Interactions: 19 242
Post Engagement Rate: 3.61

RT et follow pour tenter de gagner cette #XboxOne ultra collector pour fêter la sortie de #FFXV… https://t.co/HjWNi2Q8Uo

PlayStation France 🎮 10.11.2016
Likes: 2 301
Comments: 1 644
Reposts: 4 212
Total Interactions: 8 157
Post Engagement Rate: 1.32

La #PS4Pro est disponible et on vous l'offre. Par contre vous devez la mériter... voyons de quoi vous êtes capables… https://t.co/PLXsiHQGdi

Xbox FR #Xbox15Ans 15.11.2016
Likes: 1 329
Comments: 530
Reposts: 5 624
Total Interactions: 7 483
Post Engagement Rate: 1.44

RT et tweete #Xbox15ans pour tenter de gagner 1 Xbox One S pour célébrer les 15 ans de Xbox ! 💚 🎂 🎉 https://t.co/R1x1Gc5EQf

Xbox FR #Xbox15Ans 06.11.2016
Likes: 1 129
Comments: 226
Reposts: 5 138
Total Interactions: 6 493
Post Engagement Rate: 1.28

RT et follow pour tenter de gagner la collector de #DragonBall #Xenoverse2 sur #XboxOne ! https://t.co/0aMVhAOulY https://t.co/Q2GtDXZtGS

Xbox FR #Xbox15Ans 11.11.2016
Likes: 1 093
Comments: 9
Reposts: 4 935
Total Interactions: 6 037
Post Engagement Rate: 1.18

RT & follow pour tenter le pack collector de #Dishonored2 sur #XboxOne ! 💚 https://t.co/tcK0WG9KtT https://t.co/VI0XSztPLz

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.