France, June 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
703 638 19
39 743 83
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
11.67% Percentage of users’ questions answered by brand Response Rate
2 854 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
13.28% Percentage of users’ questions answered by brand Response Rate
532 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.42 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.36 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.97 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 977 388
Beverages 9 761 948
Electronics 8 677 887
Health & Beauty 7 563 957
Fashion 6 121 670
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Reebok 5 334 668
0.66
Coca-Cola 3 147 609
0.1
Oasis Be Fruit 3 103 761
0.08
Nutella 3 032 249
0.37
M&M's France 2 801 176
0.06
Samsung France 2 323 847
0
Clarins 2 082 399
0.16
0.09
Kinder 1 732 494
0.06
Kiabi 1 639 240
Engaging Content Brand Pages with the highest
Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 919 135
Auto / Moto 676 817
Beverages 565 332
Telecom 305 708
Fashion 240 064
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.33
0.21
Nintendo France 516 035
0.93
Xbox FR 427 206
0.16
Oasis 237 929
0.6
0.08
Samsung FR 167 035
0.67
Orange 154 891
0.09
0.24
0.1
Engaging Content Brand Pages with the highest
Post Engagement Rate
Xbox FR 27.06.2016
Likes: 35 389
Comments: 29 172
Reposts: 2 992
Total Interactions: 67 553
Post Engagement Rate: 7.08

Pour célébrer le dernier épisode de la saison 6 de Game of Thrones, like et commente pour tenter de gagner la Xbox One collector et le coffret intégral de #GoT ! #XboxLovesGoT

Coca-Cola 26.06.2016
Likes: 47 374
Comments: 473
Reposts: 445
Total Interactions: 48 292
Post Engagement Rate: 1.54

- Matches de poule ✅ - 1/8ème de finale ✅ - 1/4 de finale - 1/2 finale - Finale - 🏆 #FRAIRL #EURO2016

Xbox FR 13.06.2016
Likes: 27 875
Comments: 17 338
Reposts: 1 385
Total Interactions: 46 598
Post Engagement Rate: 4.91

Merci à tous d'avoir suivi jusqu'au bout la conférence #XboxE3 ! Likez et commentez ce post pour tenter de gagner le pack ultime du gamer de l'E3.

Citroën 06.06.2016
Likes: 28 126
Comments: 961
Reposts: 9 358
Total Interactions: 38 445
Post Engagement Rate: 10.02

Le Rallye des Deuch's 2016 est lancé ! Au volant de deux 2CV roses, deux équipages de quatre femmes bénévoles accompagnées de clubs passionnés de 2CV sillonnent la France afin de communiquer sur le soutien et les aides apportées aux femmes et leur proches pendant et après un cancer. Bonne route Les deuch's ! 👑 🚙

Coca-Cola 24.06.2016
Likes: 27 876
Comments: 150
Reposts: 193
Total Interactions: 28 219
Post Engagement Rate: 0.9

Merci d'être venu fêter la qualif' avec nous Raph, mais là faut nous laisser ! On joue dimanche 😃 ! #FRAIRL #EURO2016

Xbox FR 27.06.2016
Likes: 6 896
Comments: 0
Reposts: 17 539
Total Interactions: 24 435
Post Engagement Rate: 5.78

RT & tweet #XboxLovesGoT pour tenter de gagner la #XboxOne collector #GameOfThrones & le coffret intégral #GoTFinale https://t.co/h8c7Ub4EAO

HP France 08.06.2016
Likes: 0
Comments: 0
Reposts: 18 511
Total Interactions: 18 511
Post Engagement Rate: 34.7

RT @ArianaGrande: Merci Paris! Je vous aime de tout mon coeur

Xbox FR 13.06.2016
Likes: 4 357
Comments: 0
Reposts: 12 370
Total Interactions: 16 727
Post Engagement Rate: 4

RT et tweet #XboxE3 pour tenter de gagner le pack ultime du gamer #XboxOne ! https://t.co/HvR59qkcMe

Xbox FR 15.06.2016
Likes: 0
Comments: 0
Reposts: 12 383
Total Interactions: 12 383
Post Engagement Rate: 2.95

RT @XboxFR: RT et tweet #XboxE3 pour tenter de gagner le pack ultime du gamer #XboxOne ! https://t.co/HvR59qkcMe

Xbox FR 10.06.2016
Likes: 937
Comments: 0
Reposts: 4 501
Total Interactions: 5 438
Post Engagement Rate: 1.3

A l’occasion de #FRAROU RT et follow pour tenter de gagner le pack ultime du footeux ! #FIFA17 https://t.co/apTWj72yiE

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.