France, July 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
704 538 18
40 662 62
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.29% Percentage of users’ questions answered by brand Response Rate
2 437 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
15.96% Percentage of users’ questions answered by brand Response Rate
773 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.38 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.34 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.42 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 878 795
Beverages 9 755 486
Electronics 8 807 963
Health & Beauty 7 599 642
Fashion 6 105 673
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Reebok 5 464 055
0.61
Coca-Cola 3 142 894
0.64
Oasis Be Fruit 3 105 080
0.02
Nutella 3 022 049
0.48
M&M's France 2 796 462
0.03
Samsung France 2 322 988
0
Clarins 2 096 342
0.09
0.18
Kinder 1 726 823
0.19
Kiabi 1 635 081
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 975 497
Auto / Moto 691 153
Beverages 569 202
Telecom 316 289
Fashion 242 384
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.08
0.24
Nintendo France 539 039
0.35
Xbox FR 437 173
0.1
Oasis 237 826
0.7
0.07
Samsung FR 167 041
0.44
Orange 159 603
1.11
0.72
0.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
2
100%
1
1 188
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Coca-Cola 03.07.2016
Likes: 87 506
Comments: 482
Reposts: 778
Total Interactions: 88 766
Post Engagement Rate: 2.82

Merci l'Équipe de France de Football ! Après un match pareil, on a le droit de rêver... #FRAALL

Coca-Cola 07.07.2016
Likes: 79 019
Comments: 264
Reposts: 661
Total Interactions: 79 944
Post Engagement Rate: 2.54

Le rêve continue... #SavoureLinstant

Nestlé Dessert 13.07.2016
Likes: 27 858
Comments: 1 394
Reposts: 15 662
Total Interactions: 44 914
Post Engagement Rate: 10

☀ Ce weekend, temps estival enfin annoncé pour tout le monde ☀ Alors on craque pour cette recette de saison !

Bouygues Telecom 25.07.2016
Likes: 11 551
Comments: 24 858
Reposts: 6 160
Total Interactions: 42 569
Post Engagement Rate: 5.11

Déjà accro au jeu #PokémonGo ? Commentez ce post pour tenter de gagner le kit du dresseur ultime ! Vous avez jusqu'au 28 juillet pour participer et partager l'info avec vos amis ;-)

Oasis Be Fruit 13.07.2016
Likes: 35 790
Comments: 905
Reposts: 1 188
Total Interactions: 37 883
Post Engagement Rate: 1.22

Aujourd’hui au cinémangue, c’est l’Age De Glace : les noix de l’univers ! Poste une photo givrée de toi en commangtaire pour gagner des places ! #BeFruizz

Bouygues Telecom 25.07.2016
Likes: 3 133
Comments: 0
Reposts: 15 727
Total Interactions: 18 860
Post Engagement Rate: 18.34

Dresseurs #PokémonGo, tentez de gagner le pack ultime pour partir à la chasse ! RT pour participer (jusqu'au 28/07). https://t.co/WoTwc16AZz

Coca-Cola France 03.07.2016
Likes: 2 236
Comments: 0
Reposts: 4 403
Total Interactions: 6 639
Post Engagement Rate: 3.32

Merci l'@equipedefrance pour ce match ! RT pour tenter de gagner 2 places pour #FRAALL ! #EURO2016 #SavoureLinstant https://t.co/f5VjeiBWAj

H&M France 19.07.2016
Likes: 2 328
Comments: 18
Reposts: 4 085
Total Interactions: 6 431
Post Engagement Rate: 7.34

Nous avons pris le temps de vérifier les faits. Nous déplorons cet acte malveillant et lâche, et nous condamnons toute forme de racisme.

Coca-Cola France 07.07.2016
Likes: 2 026
Comments: 0
Reposts: 3 996
Total Interactions: 6 022
Post Engagement Rate: 3

Le rêve continue... RT pour tenter de gagner 2 places pour #FRAPOR ! #EURO2016 #SavoureLinstant https://t.co/r2zpkp5CMc

Xbox FR 10.07.2016
Likes: 919
Comments: 0
Reposts: 3 001
Total Interactions: 3 920
Post Engagement Rate: 0.91

Pour #FRA ce soir ? RT et tweet #XboxLovesFRA pour tenter de gagner le maillot dédicacé par @AntoGriezmann #FRAPOR https://t.co/QS5mp9xlKa

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.