France, December 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
722 033 21
46 165 50
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
16.64% Percentage of users’ questions answered by brand Response Rate
1 314 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.2% Percentage of users’ questions answered by brand Response Rate
431 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.28 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.14 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 835 011
Beverages 9 899 424
Electronics 9 179 045
Health & Beauty 7 867 810
Sporting Goods 6 566 196
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Reebok 5 995 322
0.35
Coca-Cola 3 242 320
0.14
Oasis Be Fruit 3 071 524
0.27
Nutella 3 004 026
0.36
M&M's France 2 765 099
0.08
Samsung France 2 318 430
0
Clarins 2 170 673
0.12
0.22
Kinder 1 709 230
0.06
Kiabi 1 646 811
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
447
89%
7
623
100%
2
1 062
100%
1
29
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Electronics 2 321 026
Auto / Moto 775 491
Beverages 578 554
Telecom 391 417
Fashion 257 126
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.1
Nintendo France 593 985
0.76
Xbox FR 568 768
0.03
Oasis 235 977
0.11
Orange 210 478
0.17
0.17
Samsung FR 170 223
0.06
0.06
0.13
Renault France 107 883
Engaging Content Brand Pages with the highest
Post Engagement Rate
Orangina 12.12.2016
Likes: 52 287
Comments: 2 456
Reposts: 8 232
Total Interactions: 62 975
Post Engagement Rate: 7.14

On vous avait prévenu, un Orangina, même en canette, ça se secoue ;)

Xbox FR 25.12.2016
Likes: 31 953
Comments: 22 940
Reposts: 1 506
Total Interactions: 56 399
Post Engagement Rate: 5.81

Vous n'avez pas eu de chances à Noël ? Rattrapage, on vous fait gagner les meilleurs manettes du monde ! Like et commente ce post pour tenter ta chance !

Mercedes-Benz France 23.12.2016
Likes: 32 445
Comments: 1 315
Reposts: 15 013
Total Interactions: 48 773
Post Engagement Rate: 9.06

Découvrez la rencontre surnaturelle d’un enfant et de la Mercedes de son voisin.

PANDORA 27.12.2016
Likes: 34 214
Comments: 1 407
Reposts: 4 578
Total Interactions: 40 199
Post Engagement Rate: 11.83

Voici les bracelets de la semaine, choisis parmi les créations les plus appréciées ! Bravo à toutes ! Pour participer, nous vous invitons à publier directement votre photo sur la page.

PANDORA 21.12.2016
Likes: 34 190
Comments: 1 403
Reposts: 4 580
Total Interactions: 40 173
Post Engagement Rate: 11.91

Voici les bracelets de la semaine, choisis parmi les créations les plus appréciées ! Bravo à toutes ! Pour participer, nous vous invitons à publier directement votre photo sur la page.

Xbox FR 06.12.2016
Likes: 3 043
Comments: 45
Reposts: 11 994
Total Interactions: 15 082
Post Engagement Rate: 2.77

RT & follow pour tenter de gagner la #XboxOneS collector #DeadRising4 sur #Xbox ! https://t.co/Zynkmvgo94 https://t.co/45eNvanNKs

Xbox FR 25.12.2016
Likes: 2 048
Comments: 112
Reposts: 9 729
Total Interactions: 11 889
Post Engagement Rate: 2.12

Vous n'avez pas eu de chances à #Noël ? Rattrapage, RT pour tenter de gagner la meilleure manette du monde #NoelXbox https://t.co/j9ehDqB61Y

Xbox FR 15.12.2016
Likes: 1 669
Comments: 3 067
Reposts: 4 867
Total Interactions: 9 603
Post Engagement Rate: 1.74

[Jour 1] RT et tweet #NoelXbox + @ un pote pour lui faire gagner le cadeau mystère de @Bernard_Xbox ! 🎄🎁 https://t.co/EfmT2VrnKX

Xbox FR 21.12.2016
Likes: 1 528
Comments: 2 371
Reposts: 4 915
Total Interactions: 8 814
Post Engagement Rate: 1.58

[Jour 7] RT et tweet #NoelXbox + @ un pote pour lui faire gagner le cadeau mystère de @Bernard_Xbox ! 🎄🎁 https://t.co/AaDOUWtWg1

Xbox FR 16.12.2016
Likes: 1 459
Comments: 1 794
Reposts: 4 043
Total Interactions: 7 296
Post Engagement Rate: 1.32

[Jour 2] RT et tweet #NoelXbox + @ un pote pour lui faire gagner le cadeau mystère de @Bernard_Xbox ! 🎄🎁 https://t.co/uTfgDXAfEF

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.