France, August 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
704 686 19
41 311 36
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
13.7% Percentage of users’ questions answered by brand Response Rate
1 831 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
14.71% Percentage of users’ questions answered by brand Response Rate
786 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.4 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.37 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.27 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.14 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Food 20 784 206
Beverages 9 696 600
Electronics 8 827 575
Health & Beauty 7 614 727
Sporting Goods 6 143 094
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Reebok 5 586 721
0.26
Coca-Cola 3 119 346
0.46
Oasis Be Fruit 3 097 624
0.11
Nutella 3 004 787
0.47
M&M's France 2 789 593
0.08
Samsung France 2 323 895
0
Clarins 2 110 864
0.29
0.01
Kinder 1 714 353
0.03
Kiabi 1 626 718
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
4 998
100%
2
2 764
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Industries Total amount of
popular brand pages fans
by industry
Electronics 2 015 775
Auto / Moto 705 126
Beverages 571 500
Telecom 319 242
Fashion 244 385
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.09
Nintendo France 556 799
0.26
Xbox FR 447 272
0.09
Oasis 237 364
0.12
0.2
Samsung FR 167 762
0.04
Orange 160 142
0.03
0.04
Renault France 102 463
0.06
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
2
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Orange 21.08.2016
Likes: 70 388
Comments: 807
Reposts: 243
Total Interactions: 71 438
Post Engagement Rate: 5.57

A votre avis, on touche en moyenne son téléphone 323 fois, 2 617 fois, 34 234 fois ou 163 273 fois par jour ?

Nestlé Dessert 25.08.2016
Likes: 28 801
Comments: 1 982
Reposts: 19 591
Total Interactions: 50 374
Post Engagement Rate: 10.92

Envie d'une petite mousse par ce temps estival ? La recette en commentaire ;)

innocent france 11.08.2016
Likes: 38 613
Comments: 1 249
Reposts: 2 116
Total Interactions: 41 978
Post Engagement Rate: 24.88

Parfois, il nous arrive de faire des blagues sur nos bouteilles. PS : mangez des brocolis.

Coca-Cola 08.08.2016
Likes: 32 641
Comments: 496
Reposts: 1 126
Total Interactions: 34 263
Post Engagement Rate: 1.09

#ChavoureLinstant

Citroën 14.08.2016
Likes: 28 445
Comments: 771
Reposts: 3 411
Total Interactions: 32 627
Post Engagement Rate: 8.43

Une belle française à la beauté intemporelle ! #2CVFourgonnette

Xbox FR 24.08.2016
Likes: 865
Comments: 0
Reposts: 3 041
Total Interactions: 3 906
Post Engagement Rate: 0.88

RT et follow pour tenter de gagner le collector de #DeusEx: Mankind Divided sur #XboxOne https://t.co/tATUv8Vmzf https://t.co/NSojfhNNFy

Xbox FR 26.08.2016
Likes: 551
Comments: 0
Reposts: 2 361
Total Interactions: 2 912
Post Engagement Rate: 0.65

RT et follow pour tenter de gagner la #XboxOne édition limitée de #Titanfall ! https://t.co/W34FBJdes6 https://t.co/6Xl8zWc0e2

Xbox FR 02.08.2016
Likes: 884
Comments: 0
Reposts: 2 015
Total Interactions: 2 899
Post Engagement Rate: 0.66

RT et tweetez avec #JournéeBlanche pour tenter de gagner la #XboxOneS ! https://t.co/OxV5oxLRGt https://t.co/eQtK8EDU8o

innocent France 11.08.2016
Likes: 1 032
Comments: 0
Reposts: 806
Total Interactions: 1 838
Post Engagement Rate: 7.25

Parfois, il nous arrive de faire des blagues sur nos bouteilles. PS : mangez des brocolis. https://t.co/mS8sH01Dkv

innocent France 01.08.2016
Likes: 898
Comments: 1
Reposts: 921
Total Interactions: 1 820
Post Engagement Rate: 7.37

[PRÉCISION UTILE] Nous n'avons pas recruté Benzema chez innocent #BenzemaInnocent

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.