Czech Republic, June 2017 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
84 591 19
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.6% Percentage of users’ questions answered by brand Response Rate
1 638 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.55 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.49 Number of reactions made by 100 users per one post. Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 599 930
Food 1 371 884
Auto / Moto 1 155 447
Health & Beauty 1 029 897
Beverages 943 325
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Coca-Cola 316 513
Huawei Mobile 267 992
Nutella 249 567
Tic Tac 243 363
Milka 238 568
O2 CZ 221 838
T-Mobile CZ 206 031
Lenovo Czech 205 331
Engaging Content Brand Pages with the highest
Post Engagement Rate
Mattoni 28.06.2017
Likes: 14 071
Comments: 7
Reposts: 16
Total Interactions: 14 094
Post Engagement Rate: 9.85

A quick break for a snack. Will you join?

Milka 05.06.2017
Likes: 1 960
Comments: 8 840
Reposts: 425
Total Interactions: 11 225
Post Engagement Rate: 4.72

Mama Bear je ale popleta. Vložila pár Milka softíků do dózy a nemůže si vzpomenout kolik. Pomůžete jí? Spočítejte, kolik softíků bylo v dóze a odpověď napište do komentářů. My vylosujeme 10 z vás, kteří vyhrají tuto plechovou dózu na Milka softíky. Dejte se do toho. Pravidla najdete zde:

Mattoni 21.06.2017
Likes: 10 396
Comments: 36
Reposts: 8
Total Interactions: 10 440
Post Engagement Rate: 7.46

Do you know how to properly hydrate your body while doing sports? Drink water in small portions but systematically!

Mattoni 23.06.2017
Likes: 10 313
Comments: 6
Reposts: 22
Total Interactions: 10 341
Post Engagement Rate: 7.36

Perfectly balanced water and fruit, and maybe 2-in-1? Check out our offer of flavoured waters.

Samsung Česko a Slovensko 13.06.2017
Likes: 9 302
Comments: 193
Reposts: 67
Total Interactions: 9 562
Post Engagement Rate: 2.04

S kým trávíte volné chvilky vy? #GalaxyS8 #GalaxyS8Plus

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.