Czech Republic, October 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
78 923 18
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
31.59% Percentage of users’ questions answered by brand Response Rate
1 681 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.67 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.58 Number of reactions made by 100 users per one post. Post Engagement Rate
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 509 988
Food 1 283 054
Auto / Moto 1 051 574
Health & Beauty 960 674
Beverages 830 516
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Coca-Cola 311 058
Tic Tac 249 610
Milka 232 606
Huawei Mobile 226 684
O2 CZ 209 327
T-Mobile CZ 200 707
Vodafone CZ 192 040
Lenovo Czech 191 388
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
1 260
4 359
1 040
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
ŠKODA Česká republika 02.10.2016
Likes: 24 392
Comments: 482
Reposts: 4 750
Total Interactions: 29 624
Post Engagement Rate: 16.1

ŠKODA OCTAVIA RS 230 na Paris Motor Show.

ŠKODA Česká republika 01.10.2016
Likes: 24 359
Comments: 481
Reposts: 4 747
Total Interactions: 29 587
Post Engagement Rate: 16.09

ŠKODA SUPERB L&K na Paris Motor Show 2016.

BMW Česká republika 07.10.2016
Likes: 12 204
Comments: 104
Reposts: 1 196
Total Interactions: 13 504
Post Engagement Rate: 7.57

Absolutní esence výkonu a dravosti

Bernard 24.10.2016
Likes: 9 598
Comments: 239
Reposts: 842
Total Interactions: 10 679
Post Engagement Rate: 19.56

Vánoce a písně Karla Gotta k sobě zkrátka patří. Letos si k nim můžete vychutnat Bernard Bohemian Ale v limitované umělecké edici s originální etiketou od samotného Mistra. :)

Milka 04.10.2016
Likes: 8 195
Comments: 255
Reposts: 250
Total Interactions: 8 700
Post Engagement Rate: 3.76

Kousky malin a oříšků v čokoládě Milka, tomu říkáme koláž chutí.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.