Czech Republic, November 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
79 024 20
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
30.17% Percentage of users’ questions answered by brand Response Rate
1 719 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.74 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.62 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 523 225
Food 1 286 585
Auto / Moto 1 059 775
Health & Beauty 949 742
Beverages 839 181
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.22
Coca-Cola 315 482
0.25
Tic Tac 248 941
0.21
Milka 232 695
0.5
Huawei Mobile 230 216
0.29
O2 CZ 210 332
0.04
T-Mobile CZ 201 247
0.07
Lenovo Czech 194 798
0.2
DEICHMANN-OBUV 193 756
0.28
Vodafone CZ 193 373
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
639
71%
23
960
77%
19
143
68%
10
UGO
1 147
82%
7
2 545
70%
4
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Pampers 02.11.2016
Likes: 6 112
Comments: 44
Reposts: 2 730
Total Interactions: 8 886
Post Engagement Rate: 14.05

Děti zvládnou vykonat něco úžasného. Podívejte se na náš film a zjistíte, jak děti pomáhají organizaci UNICEF zachraňovat lidské životy před novorozeneckým tetanem v rozvojových zemích jen tím, že nosí Pampers. Pokaždé když budete video sdílet na sociálních sítích, daruje Pampers další vakcínu, která zachrání život.

ŠKODA Česká republika 24.11.2016
Likes: 7 777
Comments: 178
Reposts: 698
Total Interactions: 8 653
Post Engagement Rate: 4.65

Klikaté serpentiny, dechberoucí mořské výhledy a nová ŠKODA KODIAQ v hlavní roli.

BMW Česká republika 04.11.2016
Likes: 7 953
Comments: 91
Reposts: 589
Total Interactions: 8 633
Post Engagement Rate: 4.8

Pohodlí cestujících na způsob BMW řady 7 ;-) #DrivingLuxury

ŠKODA Česká republika 08.11.2016
Likes: 6 024
Comments: 161
Reposts: 653
Total Interactions: 6 838
Post Engagement Rate: 3.68

Jak se měnil styl žen za volantem vozů ŠKODA od 40. let do současnosti? Podívejte se v našem novém videu >> http://bit.ly/NovýŠKODAExperiment

SEPHORA 05.11.2016
Likes: 6 223
Comments: 32
Reposts: 46
Total Interactions: 6 301
Post Engagement Rate: 13.04

Vánoční kolekce Sephora již naleznete ve všech parfumeriích Sephora! Paletky, novinky do koupele, výhodné sady a více! Objevte kouzlo Vánoc v parfumeriích Sephora <3

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.