Czech Republic, May 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
76 694 19
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
20.5% Percentage of users’ questions answered by brand Response Rate
647 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.8 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.65 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 505 483
Food 1 263 568
Auto / Moto 1 003 144
Health & Beauty 928 549
Beverages 789 199
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.43
Coca-Cola 307 455
0.2
Tic Tac 248 587
0.87
Milka 233 089
0.41
0.31
O2 CZ 199 205
0.06
T-Mobile CZ 198 548
0.15
Vodafone CZ 188 412
0.1
DEICHMANN-OBUV 185 677
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Pilsner Urquell 18.05.2016
Likes: 23 416
Comments: 619
Reposts: 2 531
Total Interactions: 26 566
Post Engagement Rate: 23.9

Jediné vítězství nás dělí od bojů o medaile! V cestě stojí opět Američané. Pojďme jim společně ukázat, kdo si tu jde pro zlato! #spolecneprozlato

Pilsner Urquell 19.05.2016
Likes: 21 692
Comments: 517
Reposts: 1 922
Total Interactions: 24 131
Post Engagement Rate: 21.68

Titul sice nezískáme, ale o jedno zlato nás nikdo nemůže připravit. Hoši, děkujem.

Pilsner Urquell 06.05.2016
Likes: 19 586
Comments: 344
Reposts: 1 929
Total Interactions: 21 859
Post Engagement Rate: 20.1

Tak z téhle prohry se Rusové nedají hned tak dohromady. #spolecneprozlato

Bernard 12.05.2016
Likes: 12 124
Comments: 177
Reposts: 3 459
Total Interactions: 15 760
Post Engagement Rate: 29.33

Před lety jsme netušili, že náš zlepšovák najde využití... ;-)

Pilsner Urquell 09.05.2016
Likes: 12 032
Comments: 150
Reposts: 2 926
Total Interactions: 15 108
Post Engagement Rate: 13.79

Hokejový titul se tisíce kilometrů od vlastních fanoušků dobývá těžko. Když za vámi ale stojí celá země, žádná vzdálenost, žádný soupeř, ani žádný nezdar vás nemůže zlomit! #spolecneprozlato

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.