Czech Republic, June 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
77 432 19
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
11.15% Percentage of users’ questions answered by brand Response Rate
1 061 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.58 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.49 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 519 622
Food 1 267 842
Auto / Moto 1 012 884
Health & Beauty 936 055
Beverages 798 159
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.33
Coca-Cola 308 909
0.12
Tic Tac 249 585
0.31
Milka 233 123
0.22
0.31
O2 CZ 200 390
0.03
T-Mobile CZ 198 710
0.15
Vodafone CZ 189 148
0.1
DEICHMANN-OBUV 187 208
Engaging Content Brand Pages with the highest
Post Engagement Rate
O2 CZ 10.06.2016
Likes: 8 356
Comments: 185
Reposts: 69
Total Interactions: 8 610
Post Engagement Rate: 4.31

Tak s pravdou ven - kdo měl songy nahrané na kazetách a přetáčel tužkou? Teď máte 30 milionů skladeb ve svém telefonu a muzika vám nežere data. ;) Zjistěte, jak ➡od.o2.cz/SpotifyDoUsi

ŠKODA Česká republika 15.06.2016
Likes: 6 413
Comments: 172
Reposts: 862
Total Interactions: 7 447
Post Engagement Rate: 4.16

Nová ŠKODA Kodiaq. Krystalický vzhled našeho prvního velkého SUV, které spatří světlo světa v září, se vám představuje na designérských skicách.

Velkopopovický Kozel 21.06.2016
Likes: 5 456
Comments: 259
Reposts: 922
Total Interactions: 6 637
Post Engagement Rate: 7.8

Také znáte někoho, kdo dělá svou práci opravdu poctivě? Poděkujte mu na http://odmena.kozel.cz.

ŠKODA Česká republika 17.06.2016
Likes: 5 773
Comments: 136
Reposts: 566
Total Interactions: 6 475
Post Engagement Rate: 3.61

Nádech. Sportovní podvozek snížený o 15 mm, exkluzivní devatenáctipalcová kola a až 280 koní. Výdech. Nová jemně ostrá, ostře elegantní ŠKODA Superb SportLine přijíždí. Už cítíte zrychlený tlukot srdce?

Ford ČR 20.06.2016
Likes: 6 128
Comments: 109
Reposts: 193
Total Interactions: 6 430
Post Engagement Rate: 10.34

Podle nás je snem každého muže (možná i ženy), aby v garáži parkoval takového krasavce. Pravda, nebo ...? Za fotku děkujeme JimmyT Photographer

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.