Czech Republic, July 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
78 089 17
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
20.98% Percentage of users’ questions answered by brand Response Rate
2 220 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.81 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.66 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 559 965
Food 1 269 073
Auto / Moto 1 024 845
Health & Beauty 939 100
Beverages 808 424
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
Coca-Cola 307 625
0.13
Tic Tac 249 941
0.67
Milka 232 002
0.32
0.43
O2 CZ 205 896
0.14
T-Mobile CZ 199 143
0.14
Vodafone CZ 190 154
0.14
DEICHMANN-OBUV 189 651
0.2
Lenovo Czech 181 670
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
UGO
3 301
75%
2
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Pilsner Urquell 28.07.2016
Likes: 11 102
Comments: 267
Reposts: 837
Total Interactions: 12 206
Post Engagement Rate: 10.91

Rio se blíží a my jsme jako hrdý partner Českého olympijského týmu opět připravili limitovanou edici plechovek, tentokrát s našimi sportovci. Už máte všechny? #spolecneprozlato

ŠKODA Česká republika 03.07.2016
Likes: 10 438
Comments: 95
Reposts: 744
Total Interactions: 11 277
Post Engagement Rate: 6.26

Posádka Jan Kopecký a Pavel Dresler se letos veze na vítězné vlně. Po třech předchozích vítězstvích obhájila zlato i na Rally Bohemia! #KopecVítězství

Staropramen 08.07.2016
Likes: 5 667
Comments: 132
Reposts: 1 760
Total Interactions: 7 559
Post Engagement Rate: 10.64

Taky se v létě rádi válíte u bedny?

Volkswagen 19.07.2016
Likes: 6 844
Comments: 135
Reposts: 25
Total Interactions: 7 004
Post Engagement Rate: 8.98

Jste klasici, nebo zastánci nejnovějších modelů?

Milka 20.07.2016
Likes: 6 501
Comments: 91
Reposts: 123
Total Interactions: 6 715
Post Engagement Rate: 2.89

Čokoláda na povrchu, čokoláda uvnitř. Také jste si zamilovali naše softíky Milka Choc&Choc?

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.