Czech Republic, December 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
79 664 19
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
28.86% Percentage of users’ questions answered by brand Response Rate
1 394 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.81 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.75 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 540 420
Food 1 291 317
Auto / Moto 1 065 565
Health & Beauty 960 374
Beverages 842 639
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.13
Coca-Cola 315 705
0.1
Tic Tac 248 098
0.51
Huawei Mobile 235 274
0.42
Milka 233 444
0.43
O2 CZ 212 707
0.06
T-Mobile CZ 202 005
0.13
DEICHMANN-OBUV 200 262
0.14
Lenovo Czech 197 925
0.2
Vodafone CZ 194 721
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
2 445
82%
11
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Velkopopovický Kozel 12.12.2016
Likes: 18 251
Comments: 220
Reposts: 2 765
Total Interactions: 21 236
Post Engagement Rate: 26.68

Náš táta si poradí i bez vykrajovátek

Velkopopovický Kozel 22.12.2016
Likes: 11 134
Comments: 229
Reposts: 1 109
Total Interactions: 12 472
Post Engagement Rate: 14.42

Táta má řešení dřív, než vůbec najdeme stojan

Huawei Mobile 22.12.2016
Likes: 8 413
Comments: 349
Reposts: 946
Total Interactions: 9 708
Post Engagement Rate: 4.16

Podívejte se na vánoční přání od Jaromíra Jágra! :-) A věnujte se o Vánocích těm, na kterých vám opravdu záleží. Protože vy jste tím nejlepším dárkem! #BePresent

O2 CZ 24.12.2016
Likes: 7 886
Comments: 1 329
Reposts: 148
Total Interactions: 9 363
Post Engagement Rate: 4.42

Tak co vám Ježíšek naježil? 🎄 Oboje je fajn, a tak dnes o půlnoci vybereme ze všech hlasujících 2 výherce. Jednoho odměníme novým sedmičkovým iPhonem a druhého ponožkami Happy Socks. ⭐⭐⭐⭐⭐⭐⭐⭐ Pravidla soutěže najdete tady ➡ http://blog.o2.cz/livestream

Bittersweet Paris CZ & SK 18.12.2016
Likes: 7 683
Comments: 51
Reposts: 270
Total Interactions: 8 004
Post Engagement Rate: 23.61

POZOR - dnes tu máme něco speciálního! Limitovaná edice, pouze 15 kusů skladem - na nic nečekej a udělej si barevné Vánoce! 😍 👉 www.BITTERSWEETPARIS.cz/painting-hoodie

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.