Czech Republic, August 2016 Regional Social Media Report Main Social Marketing Stats by Region Report is made on the basis of TOP-100 examined region’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
78 621 18
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
28.76% Percentage of users’ questions answered by brand Response Rate
1 453 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.68 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.64 Number of reactions made by 100 users per one post. Post Engagement Rate
TOP-5
Industries Total amount of
popular brand pages fans
by industry
Electronics 1 571 793
Food 1 272 701
Auto / Moto 1 032 554
Health & Beauty 944 143
Beverages 816 728
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
Coca-Cola 307 679
0.04
Tic Tac 250 345
0.26
Milka 231 644
0.27
0.1
O2 CZ 207 765
0.05
T-Mobile CZ 199 509
0.1
DEICHMANN-OBUV 192 274
0.16
Vodafone CZ 190 807
0.08
Lenovo Czech 185 096
Engaging Content Brand Pages with the highest
Post Engagement Rate
Response TOP-5 Brands by Response Efficiency
Response Time, in min.
Response Rate
AMIQ
1 277
70%
9
2 820
67%
2
5 863
100%
2
1 296
100%
1
Average Response Time
Percentage of users’ questions answered by brand
Answers Minus Ignored Questions
Pilsner Urquell 11.08.2016
Likes: 17 239
Comments: 209
Reposts: 636
Total Interactions: 18 084
Post Engagement Rate: 16.08

První české zlato je tady! Lukáš Krpálek dokázal, že opravdová vytrvalost a odhodlání přináší zlato! #spolecneprozlato

Pilsner Urquell 04.08.2016
Likes: 11 031
Comments: 145
Reposts: 1 131
Total Interactions: 12 307
Post Engagement Rate: 10.98

Každé zlato má svůj vlastní příběh, ale pokaždé vyžaduje odhodlání, vytrvalost a vášeň. #spolecneprozlato

ŠKODA Česká republika 10.08.2016
Likes: 8 162
Comments: 122
Reposts: 666
Total Interactions: 8 950
Post Engagement Rate: 4.94

Krystalický design nového SUV ŠKODA KODIAQ se vám představuje na prvních demaskovaných fotografiích, měsíc před světovou premiérou. Také se jí nemůžete dočkat?

ŠKODA Česká republika 23.08.2016
Likes: 7 931
Comments: 84
Reposts: 542
Total Interactions: 8 557
Post Engagement Rate: 4.71

Jan Kopecký s Pavlem Dreslerem vyhráli všechny čtyři dosavadní podniky MČR v rally. Triumfují na Barum Czech Rally Zlín i popáté s exkluzivně upravenou červeno-černou ŠKODA FABIA R5?

BMW Česká republika 10.08.2016
Likes: 7 021
Comments: 51
Reposts: 603
Total Interactions: 7 675
Post Engagement Rate: 4.36

Dokonalý model a dokonalé kulisy – BMW M4 Coupé & Transfăgărășan v Rumunsku :)

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.