Total Number of Brand Page Fans (subscribers, fans, followers)
Total Brand Posts
Total Number of posts (or tweets) made by brand profile during a selected time range.
Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.
Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).
Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.
Total number of answered questions minus total ignored questions by brand.
Page Engagement Rate
Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).
Post Engagement Rate
Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.
Average Engagement Rate per Page
Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.
Average Post Engagement Rate
Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts
Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.