Travel, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
1 471 512 76
46 889 29
100 106 35
509 372 5
40 528 89
9 445 28
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
16.4% Percentage of users’ questions answered by brand Response Rate
832 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.1% Percentage of users’ questions answered by brand Response Rate
188 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.28% Percentage of users’ questions answered by brand Response Rate
478 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
13.08% Percentage of users’ questions answered by brand Response Rate
483 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
37.56% Percentage of users’ questions answered by brand Response Rate
1 658 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Sheraton Hotels & Resorts Average Response Time: 11 min. Response Rate: 80% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Engagement Rate Average Values in a Selected Range
0.46 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.29 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.6 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.81 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.07 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.09 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.24 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Airbnb + 702 604
trivago + 548 971
Booking.com + 331 590
Holidaypirates + 162 317
Despegar.com + 157 651
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
Hotel Urbano 12 203 007
0
Despegar.com 10 015 681
0
Skyscanner 9 170 961
0
Holidaypirates 8 396 606
0
trivago 8 356 935
0.35
Airbnb 7 179 545
0
Booking.com 6 716 133
0
Expedia 6 525 338
0
Holidayguru 6 384 562
0.14
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Airbnb + 75 977
booking.com + 26 078
trivago + 23 404
Expedia + 5 562
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.51
Airbnb 2 055 513
0.4
trivago 263 050
0.81
0.78
booking.com 208 594
0.71
Expedia 159 411
0.4
Rixos Hotels 116 398
0
0.21
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Kerala Tourism + 114 087
TripAdvisor + 54 114
Airbnb + 6 188
trivago + 2 946
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TripAdvisor 3 634 616
0.04
Kerala Tourism 1 045 313
0
KAYAK 801 420
0.2
Airbnb 604 193
0.04
Expedia 391 761
0.13
0.02
Hilton Hotels 264 827
0.01
Marriott Hotels 257 216
0.01
Travelocity 219 029
0
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TripAdvisor 5 410 266
0
Expedia 5 235 349
0
Booking.com 5 007 066
0
Travelocity 3 979 132
0
Travel Republic 3 492 066
0
Airbnb 3 192 443
0
Carnival 2 930 615
0
Orbitz 2 893 739
0
Destinology 2 760 758
MakeMyTrip.com 15.06.2017
Likes: 209 910
Comments: 1 029
Reposts: 0
Total Interactions: 210 939
Post Engagement Rate: 9.85

Looking forward to what you have in store for our fellow travelers, Karan Singh Grover! Catch him live this Saturday at 6 PM on Facebook. #TravelLikeKaranWithMMT

agoda 12.06.2017
Likes: 157 510
Comments: 237
Reposts: 5 116
Total Interactions: 162 863
Post Engagement Rate: 9.7

Dive in and take in all that the world has to offer. Picture credit: @edicom_14

agoda 05.06.2017
Likes: 128 248
Comments: 344
Reposts: 4 759
Total Interactions: 133 351
Post Engagement Rate: 8.05

Don't listen to what they say; go see for yourself. Picture Credit: @matthewhahnel

agoda 23.06.2017
Likes: 71 731
Comments: 144
Reposts: 123
Total Interactions: 71 998
Post Engagement Rate: 4.17

Wander the streets, who knows who you might meet. Picture Credit: @grumpyoldgapyear

MakeMyTrip.com 09.06.2017
Likes: 62 253
Comments: 255
Reposts: 0
Total Interactions: 62 508
Post Engagement Rate: 2.93

Can’t wait for you to share your experience, Mandira Bedi! Catch her live this Saturday at 11:30 am on Facebook. #TravelLikeMandyWithMMT

Airbnb 25.06.2017
Likes: 34 300
Comments: 245
Reposts: 0
Total Interactions: 34 545
Post Engagement Rate: 1.69

A pool like this makes it tempting to stay home all day, but this airy villa is only a short walk away from Echo Beach and some of Bali’s best waves. If you’re looking to venture farther out and you’re here on a Sunday, hop on a scooter and head to the community market at Samadi Bali (get there early, before the best food sells out). ⠀⠀⠀⠀⠀⠀⠀ Photo: @peytonrbyford

Airbnb 07.06.2017
Likes: 33 934
Comments: 266
Reposts: 0
Total Interactions: 34 200
Post Engagement Rate: 1.71

You don’t have to lose your morning routine because you’re traveling for work. Wake up to meditate as morning sunlight illuminates the clean lines of the room’s minimalist design, head downstairs to brew a strong cup of Vietnamese coffee, and enjoy it in bed as you cross a few tasks off your to-do list. ⠀⠀ Discover a business travel ready home in a local neighborhood for your next work trip. Click on the link in our bio to learn more. ⠀⠀ Photo: @xithi1012

Airbnb 23.06.2017
Likes: 32 828
Comments: 220
Reposts: 0
Total Interactions: 33 048
Post Engagement Rate: 1.62

#Airbnbmag takes you inside Havana's faded mansions, along its boulevards ambling with classic American cars, and into the forest with devotees of Cuba’s homegrown religion: Santeria. ⠀⠀⠀⠀⠀⠀⠀ Click the link in our bio to get a sneak peek and subscribe to Airbnbmag.

Airbnb 24.06.2017
Likes: 31 825
Comments: 171
Reposts: 0
Total Interactions: 31 996
Post Engagement Rate: 1.57

There’s no shortage of beautifully restored riads here, but this one's quirky design touches and lived-in vibe make it feel like a home, not just a historical showpiece. (Homemade breakfast in the courtyard every morning doesn't hurt, either.) When you're ready to venture out, ask your hosts about their favorite nearby hammam (steam bath). ⠀⠀⠀⠀⠀⠀⠀ Photo: @alexandergotama

Airbnb 19.06.2017
Likes: 31 242
Comments: 215
Reposts: 0
Total Interactions: 31 457
Post Engagement Rate: 1.55

No one wants to be a demanding guest, but if you’re coming from the city, be sure to have your hosts turn on all the extra stars for your visit. In the morning, if you weren’t up fire-gazing all night, you can rent a redwood outrigger and paddle it up Big River among otters and harbor seals (frolicking possible but not guaranteed). ⠀⠀ Photo: @jdwander + @mendocino_grove

Airbnb 15.06.2017
Likes: 2 798
Comments: 38
Reposts: 590
Total Interactions: 3 426
Post Engagement Rate: 0.56

The world is a better place the more we accept. Share you stories of acceptance with a Pride Print. #weaccept… https://t.co/hHb08QHogV

Airbnb 22.06.2017
Likes: 1 608
Comments: 0
Reposts: 191
Total Interactions: 1 799
Post Engagement Rate: 0.3

If your idea of summer paradise doesn't involve a flamingo pool floatie, this Palm Springs home will change your mi… https://t.co/b1UhAzdVBo

Airbnb 12.06.2017
Likes: 1 446
Comments: 3
Reposts: 181
Total Interactions: 1 630
Post Engagement Rate: 0.27

Traveling abroad with 3 kids is an adventure in itself. Explore Marbella, Spain brought to you by the Rammell famil… https://t.co/hDwN9xTkGV

Airbnb 20.06.2017
Likes: 1 186
Comments: 13
Reposts: 296
Total Interactions: 1 495
Post Engagement Rate: 0.25

Our new Open Homes Platform connects you with organizations to provide short-term housing to those who need it most… https://t.co/MAV1BetQrq

Airbnb 07.06.2017
Likes: 1 075
Comments: 23
Reposts: 258
Total Interactions: 1 356
Post Engagement Rate: 0.23

Our new Open Homes Platform allows you to provide a safe, welcoming space to those who need it the most.… https://t.co/hWafLkAjis

Destinology 29.06.2017
Likes: 109
Comments: 1
Reposts: 12
Total Interactions: 122
Post Engagement Rate: 0

“You may have the universe if I may have Italy” - Giuseppe Verdi<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Travel">#Travel</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Italy">#Italy</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Portofino">#Portofino</a> 

Expedia 11.06.2017
Likes: 107
Comments: 7
Reposts: 3
Total Interactions: 117
Post Engagement Rate: 0

Get your camera ready. These places are so saturated with color, you’ll pinch yourself to make sure they’re real: <a href="http://bit.ly/2srkfNi" class="ot-anchor">http://bit.ly/2srkfNi</a>

Destinology 13.06.2017
Likes: 92
Comments: 6
Reposts: 5
Total Interactions: 103
Post Engagement Rate: 0

Life is better in flip flops...do you agree?<br /><br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23BeachDay">#BeachDay</a> 

Expedia 08.06.2017
Likes: 89
Comments: 4
Reposts: 2
Total Interactions: 95
Post Engagement Rate: 0

Frontier Airlines wants to fly you to one of their 55+ destinations! Enter to win roundtrip airfare today! Contest ends 6/30/17: <a href="http://bit.ly/2s87ZBQ" class="ot-anchor">http://bit.ly/2s87ZBQ</a>

Travel Republic 22.06.2017
Likes: 81
Comments: 5
Reposts: 3
Total Interactions: 89
Post Engagement Rate: 0

Summer holidays are just around the corner, so take a look at our guide on the best places to go on holiday to in July <a href="http://buff.ly/2ts0R0t" class="ot-anchor">http://buff.ly/2ts0R0t</a>

Airbnb 10.06.2017
Likes: 2 275
Comments: 28
Reposts: 129
Total Interactions: 2 432
Post Engagement Rate: 4.52

«Будет очень странно вернуться в Тоскану только ради этой ванны?» — волнуется Элизабет. 📸 : @elizabethbarela

Airbnb 08.06.2017
Likes: 2 068
Comments: 7
Reposts: 125
Total Interactions: 2 200
Post Engagement Rate: 4.1

Путешествуя с ребёнком, вы оба смотрите на мир широко открытыми от изумления глазами. Как говорит Шелби, прекрасно «вернуться к приключениям и разделить их с новым членом племени». 📸 : @shelby_pollard

Слетать.ру 18.06.2017
Likes: 1 642
Comments: 29
Reposts: 197
Total Interactions: 1 868
Post Engagement Rate: 0.72

Срочно. Заберите. Меня. Сюда. #ФотоДня@sletat_ru #Филиппины@sletat_ru

КАРЕЛИЯ. БАЗА ОТДЫХА "РУСКЕАЛА" 30.06.2017
Likes: 968
Comments: 0
Reposts: 850
Total Interactions: 1 818
Post Engagement Rate: 3.06

РОЗЫГРЫШ ИЮлЯ!! ПРИГЛАШАЕМ В ПУТЕШЕСТВИЕ! ДВУХДНЕВНЫЙ ТУР НА БАЗУ ОТДЫХА В КАРЕЛИИ. БАЗА ОТДЫХА "РУСКЕАЛА" ОБЪЯВЛЯЕТ РОЗЫГРЫШ ТУРА! БЕСПЛАТНОЕ ПРОЖИВАНИЕ ТРИ ДНЯ ДВЕ НОЧИ НА БАЗЕ ОТДЫХА «РУСКЕАЛА» НА ДВОИХ С С 01.08.2017- 30.08.2017 + БЕСПЛАТНЫЕ ЗАВТРАКИ НА ВРЕМЯ ПРОЖИВАНИЯ Правила просты: 1. Быть участниками групп https://vk.com/club71310882 2. Сделать репост этой записи (нажать "рассказать друзьям") Подведение итогов 31 июля 2017 года после 18:00 по московскому времени

База отдыха - Eco Village (Эко Вилладж) 05.06.2017
Likes: 1 155
Comments: 0
Reposts: 309
Total Interactions: 1 464
Post Engagement Rate: 1.54

Добро живет внутри каждого человека 😊

momondo поисковик дешёвых авиабилетов и отелей 28.06.2017
Likes: 3 387
Comments: 55
Reposts: 586
Total Interactions: 4 028
Post Engagement Rate: 33.34

Пришло время узнать, что нас объединяет гораздо больше вещей, чем разъединяет. Получи шанс выиграть ДНК тест и отправиться в путешествие по следам своих предков. Принять участие в конкурсе >> okl.lt/77rM0 У тебя гораздо больше общего с остальным миром, чем кажется на первый взгляд. #LetsOpenOurWorld #DNAJourney

Coral Travel 03.06.2017
Likes: 1 137
Comments: 2
Reposts: 62
Total Interactions: 1 201
Post Engagement Rate: 0.79

Море - это лучшее, что может случиться с человеком. © Макс Фрай.

Coral Travel 15.06.2017
Likes: 921
Comments: 11
Reposts: 31
Total Interactions: 963
Post Engagement Rate: 0.63

Потрясающий остров Корфу в Греции.

Coral Travel 14.06.2017
Likes: 743
Comments: 1
Reposts: 48
Total Interactions: 792
Post Engagement Rate: 0.52

Coral Travel 29.06.2017
Likes: 754
Comments: 0
Reposts: 22
Total Interactions: 776
Post Engagement Rate: 0.5

Доброе утро - это когда так!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.