Travel, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
766 367 73
20 891 18
76 518 34
30 218 94
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
20.65% Percentage of users’ questions answered by brand Response Rate
665 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.17% Percentage of users’ questions answered by brand Response Rate
426 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
54.5% Percentage of users’ questions answered by brand Response Rate
2 156 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
25.36% Percentage of users’ questions answered by brand Response Rate
751 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Eurotrips Ukraine Average Response Time: 5 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Pegas Touristik Average Response Time: 7 592 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
ГОРЯЩИЕ ТУРЫ Average Response Time: 2 272 min. Response Rate: 67% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.68 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
4.61 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
7.12 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.54 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.64 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.34 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Skyscanner + 343 160
Holidaypirates + 193 343
Holidayguru + 170 838
trivago + 121 875
Booking.com + 100 735
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Hotel Urbano 12 340 019
0
Despegar.com 9 001 884
0
Skyscanner 8 196 352
0.01
Holidaypirates 6 659 683
0
Expedia 5 907 754
0
Holidayguru 4 935 117
0.02
Booking.com 4 764 418
0
trivago 3 915 200
0
TripAdvisor 3 227 964
0
Marriott Hotels 2 311 345
Fast-Growing Pages Fans Growth During the Reporting Period
Airbnb + 45 920
Rixos Hotels + 6 629
trivago + 6 225
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.41
Airbnb 995 250
1.08
1.46
Rixos Hotels 105 065
1.2
Expedia 85 276
0.97
0.95
trivago 39 457
0.78
Agoda.com 37 573
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TripAdvisor + 17 993
Airbnb + 8 256
trivago + 3 085
Hilton Hotels + 2 766
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
TripAdvisor 3 154 155
0
KAYAK 776 346
0.03
Airbnb 486 905
0.05
Expedia 355 272
0.25
0
Hilton Hotels 237 477
0.03
Marriott Hotels 228 279
0
0.02
Travelocity 198 587
0
Barceló Hotels 170 448
MakeMyTrip.com 17.05.2016
Likes: 120 627
Comments: 252
Reposts: 236
Total Interactions: 121 115
Post Engagement Rate: 6.64

A holiday spent at the Taj Hotels is a holiday well spent. Now available at a never-before deal. It cannot get bigger than this! Hurry! http://bit.ly/27ug67D

MakeMyTrip.com 05.05.2016
Likes: 81 846
Comments: 159
Reposts: 84
Total Interactions: 82 089
Post Engagement Rate: 4.52

We are different and we know it. #BefikarBookKar #NailedIt

MakeMyTrip.com 18.05.2016
Likes: 67 418
Comments: 280
Reposts: 158
Total Interactions: 67 856
Post Engagement Rate: 3.72

MakeMyTrip presents the Best Price Guarantee on Int'l Flights! 5X refund in case we are not cheaper! Hurry Book now! http://bit.ly/25aUQ8h

MakeMyTrip.com 07.05.2016
Likes: 65 169
Comments: 123
Reposts: 61
Total Interactions: 65 353
Post Engagement Rate: 3.6

Every mom is special in her own way! Make her feel extra special with a #MothersDay gift card and get an additional Rs. 2000 from us. #MothersDay #MothersDaySpecial http://bit.ly/MMTMothersDay

Skyscanner 25.05.2016
Likes: 56 228
Comments: 298
Reposts: 2 792
Total Interactions: 59 318
Post Engagement Rate: 31.86

Сказочный сад цветов в Японии 🌼

Airbnb 16.05.2016
Likes: 14 550
Comments: 158
Reposts: 0
Total Interactions: 14 708
Post Engagement Rate: 1.51

Take an undistinguished passageway to find yourself on lantern-lined Nonbei Yokocho Street in the Shibuya district in Tokyo. To #LiveThere means letting the aroma of scallions freshly sliced for ramen lead you to your lunch spot. Find more spots off the beaten path in our local Guidebook. Click the link in our bio.

Airbnb 23.05.2016
Likes: 14 206
Comments: 243
Reposts: 0
Total Interactions: 14 449
Post Engagement Rate: 1.47

#LiveThere by meditating in a moment of absolute silence outside your Joshua Tree homesteader cabin. Click the link in our bio to hear what guests are saying about this 1950s-era home. Photo cred: @nerdx

Airbnb 05.05.2016
Likes: 13 946
Comments: 349
Reposts: 0
Total Interactions: 14 295
Post Engagement Rate: 1.5

This Tulum, Mexico bungalow pays respect to the surrounding Caribbean rainforest with eco-friendly building materials and a design that’s in harmony with the natural flora. Walk a few meters to the turquoise sea and decide if you want to spend the day diving, fishing, or swimming with turtles. Want to see more of this tropical casita? Click the link in our bio. Photo cred: @lucy_page

Airbnb 17.05.2016
Likes: 14 053
Comments: 239
Reposts: 0
Total Interactions: 14 292
Post Engagement Rate: 1.47

“Always remember: If you’re alone in the kitchen and you drop the lamb, you can always just pick it up. Who’s going to know?” But you won’t be alone. And this is no museum. It’s a home, and for one night, it can be yours. Check the link in our bio for details on how to enter to win a #NightAt La Pitchoune in the rolling hills of Provence, France.

Airbnb 02.05.2016
Likes: 13 893
Comments: 118
Reposts: 0
Total Interactions: 14 011
Post Engagement Rate: 1.47

You haven't lived in Notting Hill until you've spent a late afternoon watching the sun dip behind buildings dating back to the mid-1800s. Click the link in our bio to start planning your trip with our London Guidebook. #LiveThere Photo cred: @kaitoconnell

Oktogo.ru 02.05.2016
Likes: 0
Comments: 0
Reposts: 403 498
Total Interactions: 403 498
Post Engagement Rate: 16805.41

RT @LCFC: Leicester City. Champions of England. https://t.co/WRwfysTn2N

Disney Cruise Line 24.05.2016
Likes: 2 605
Comments: 0
Reposts: 809
Total Interactions: 3 414
Post Engagement Rate: 0.98

JUST ANNOUNCED: #DisneyCruise to sail from Florida, New York, Texas & California Fall 2017! https://t.co/GLmTLc45D3 https://t.co/KwPa6xHtkg

Hotels.com 20.05.2016
Likes: 241
Comments: 0
Reposts: 930
Total Interactions: 1 171
Post Engagement Rate: 1.32

#LogiCircle-up before your next #TechieTravel trip ✈ RT for a chance to win a home monitoring camera from @Logitech! https://t.co/Je3HwfVmxN

Hotels.com 27.05.2016
Likes: 184
Comments: 0
Reposts: 692
Total Interactions: 876
Post Engagement Rate: 0.99

Type whenever inspiration strikes on your #TechieTravel trips. RT for a chance to win @Logitech's #KeysToGo! https://t.co/FtSiEehByn

Disney Cruise Line 22.05.2016
Likes: 612
Comments: 0
Reposts: 146
Total Interactions: 758
Post Engagement Rate: 0.22

Mmmm... the morning grind. #DisneyCruise https://t.co/yIcP1Ib0XV

Skyscanner.Ru 08.05.2016
Likes: 18 928
Comments: 18
Reposts: 5 256
Total Interactions: 24 202
Post Engagement Rate: 17.15

Где отдохнуть летом в России ✈

Skyscanner.Ru 02.05.2016
Likes: 15 320
Comments: 41
Reposts: 2 286
Total Interactions: 17 647
Post Engagement Rate: 12.74

Грузия — идеальное место для отпуска.

КАРЕЛИЯ. БАЗА ОТДЫХА "РУСКЕАЛА" 31.05.2016
Likes: 7 114
Comments: 0
Reposts: 5 339
Total Interactions: 12 453
Post Engagement Rate: 34.35

РОЗЫГРЫШ ИЮНЯ !!! ПРИГЛАШАЕМ В ПУТЕШЕСТВИЕ! ДВУХДНЕВНЫЙ ТУР НА БАЗУ ОТДЫХА "РУСКЕАЛА". БАЗА ОТДЫХА "РУСКЕАЛА" ОБЪЯВЛЯЕТ РОЗЫГРЫШ ТУРА! БЕСПЛАТНОЕ ПРОЖИВАНИЕ ТРИ ДНЯ ДВЕ НОЧИ НА БАЗЕ ОТДЫХА «РУСКЕАЛА» НА ДВОИХ С С 01.07.2016- 31.07.2016 + БЕСПЛАТНЫЕ ЗАВТРАКИ НА ВРЕМЯ ПРОЖИВАНИЯ бронирование по эл. почте :vitalij.xoxloff@yandex.ru т. 89317000361 т. 89212240751 Правила просты: 1. Быть участниками групп https://vk.com/club71310882 2. Сделать репост этой записи (нажать "рассказать друзьям") Подведение итогов 30 июня 2016 года в 18:00 по московскому

Skyscanner.Ru 19.05.2016
Likes: 9 934
Comments: 27
Reposts: 1 979
Total Interactions: 11 940
Post Engagement Rate: 8.19

Как не сойти с ума в отпуске с ребенком 👪

Skyscanner.Ru 04.05.2016
Likes: 9 670
Comments: 78
Reposts: 1 395
Total Interactions: 11 143
Post Engagement Rate: 7.99

Где отдохнуть этим летом 😎 12 идей для отпуска за границей!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.