Travel, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
1 060 307 91
27 168 25
81 826 39
310 795 8
32 355 95
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
22.22% Percentage of users’ questions answered by brand Response Rate
832 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
54.78% Percentage of users’ questions answered by brand Response Rate
429 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
12.56% Percentage of users’ questions answered by brand Response Rate
205 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
31.43% Percentage of users’ questions answered by brand Response Rate
688 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Park Inn by Radisson Россия Average Response Time: 1 794 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kupibilet.ru Average Response Time: 188 min. Response Rate: 73% AMIQ: 5
Best Response Best brand according to the quality of reaction to users’ orders and questions
Санрайз тур Average Response Time: 667 min. Response Rate: 89% AMIQ: 15
Engagement Rate Average Values in a Selected Range
0.73 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.36 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
4.33 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.56 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.46 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Holidayguru + 228 897
trivago + 201 920
Airbnb + 183 586
Booking.com + 137 877
Holidaypirates + 132 776
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Hotel Urbano 12 260 114
0
Despegar.com 9 148 135
0.01
Skyscanner 8 580 520
0
Holidaypirates 7 198 352
0.05
Expedia 6 090 485
0.01
Holidayguru 5 462 663
0.11
Booking.com 5 162 453
0.01
trivago 4 523 867
0.27
0.02
MSC Cruises 4 006 732
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.52
Airbnb 1 241 126
1.18
1.15
Rixos Hotels 129 847
0.85
Expedia 102 744
0.97
trivago 76 496
0.96
1.14
bookingcom 59 502
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Kerala Tourism + 41 303
TripAdvisor + 26 579
Airbnb + 9 032
trivago + 6 258
Expedia + 4 273
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
TripAdvisor 3 209 251
0
KAYAK 782 424
0.05
Airbnb 514 601
0.07
Expedia 365 785
0.22
0.01
Hilton Hotels 244 743
0.01
Marriott Hotels 234 922
0
0.02
Travelocity 203 268
0.23
Fast-Growing Pages Fans Growth During the Reporting Period
TripAdvisor + 69 118
Booking.com + 52 844
Expedia + 48 423
Travelocity + 41 343
Accorhotels.com + 34 228
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
TripAdvisor 5 409 385
0
Expedia 5 241 456
0
Booking.com 4 988 667
0
Travelocity 3 982 442
0
Airbnb 3 132 450
0
priceline.com 2 687 642
0
KAYAK 2 456 074
0
Accorhotels.com 1 785 279
0
Hotels.com 726 446
MakeMyTrip.com 28.08.2016
Likes: 72 252
Comments: 94
Reposts: 79
Total Interactions: 72 425
Post Engagement Rate: 3.78

Poor Rikki! His charm is unable to get him a good hotel deal. Skip the bargaining and #BefikarBookKar.

MakeMyTrip.com 28.08.2016
Likes: 65 782
Comments: 101
Reposts: 115
Total Interactions: 65 998
Post Engagement Rate: 3.44

Doesn’t Alia mock Rikki too well for being content with 10% discount? Don’t be Rikki. Get upto 70% off on hotels. #BefikarBookKar

MakeMyTrip.com 25.08.2016
Likes: 62 016
Comments: 322
Reposts: 196
Total Interactions: 62 534
Post Engagement Rate: 3.26

On this occasion of Janmashtami, let us go to Vrindavan, the playground of Lord Krishna and understand what is it that makes this place interesting for travelers!

MakeMyTrip.com 29.08.2016
Likes: 40 460
Comments: 80
Reposts: 29
Total Interactions: 40 569
Post Engagement Rate: 2.11

Join us in celebrating Hong Kong, the New York of the East! Participate & win free trips to this dream destination all week! #HongKongWithMMT

Carnival Cruise Line 12.08.2016
Likes: 33 781
Comments: 1 900
Reposts: 2 254
Total Interactions: 37 935
Post Engagement Rate: 0.94

The sun's down. The music's up. So who wants to go to a Lido Deck dance party? Apparently everyone.

Airbnb 10.08.2016
Likes: 30 157
Comments: 765
Reposts: 0
Total Interactions: 30 922
Post Engagement Rate: 2.68

Many people come to Bali searching for paradise. This newly built modern villa was constructed to fit the most amount of beauty in a tiny piece of land. Though the island boasts some of the world’s most beautiful beaches and rich cultural excursions like temple visits and traditional markets, this home will make you never want to leave. Its standout feature is a pool that extends right out of the living room and onto the patio to overlook lush views of Sanuk and Seminyak. Paradise found. To swim in this Balinese home, see the listing link in our bio. Photo cred: @ungkunatasya

Airbnb 19.08.2016
Likes: 27 015
Comments: 480
Reposts: 0
Total Interactions: 27 495
Post Engagement Rate: 2.27

For Filipino locals, Tagaytay is loved not just for its scenic view overlooking the Taal volcano, but as a sanctuary for weary souls. This is where Filipinos escape from the dense hustle and bustle of Manila and retreat into a tropical getaway in the mountains, in search for a cool breeze and a glass filled with halo-halo. Click on the link in our bio for a peek inside this rustic chalet, where ancestral artwork collides with simple, modern décor. Photo cred: @tagaytaychalet

Airbnb 31.08.2016
Likes: 24 514
Comments: 505
Reposts: 0
Total Interactions: 25 019
Post Engagement Rate: 2.02

The first commercial flight from the U.S. to Cuba landed today and it’s just the beginning. Experience the culture, witness the vibrant views, and feel like you can #BelongAnywhere. Want this to be your view? Click the link in the bio. 📷: @faridm89

Airbnb 28.08.2016
Likes: 23 395
Comments: 440
Reposts: 0
Total Interactions: 23 835
Post Engagement Rate: 1.94

Some homes just spill out life, like this Austrian hideway tucked into the Dachstein mountains. Wake up with a café latte on the balcony and breathe in the crisp air. Click the link on our bio to look inside this penthouse suite on Lake Hallstatt. Photo cred: @peonylim

Airbnb 25.08.2016
Likes: 21 565
Comments: 295
Reposts: 0
Total Interactions: 21 860
Post Engagement Rate: 1.79

When this is your backyard, every view is a dreamscape. Check out our Facebook page to be transported to a world of tranquility as we stream live from this listing and others near National Parks in the U.S. #NPS100 #LiveThere

Disney Cruise Line 26.08.2016
Likes: 3 267
Comments: 0
Reposts: 499
Total Interactions: 3 766
Post Engagement Rate: 1.05

Heading to the High Seas for Halloween? See how to make the most of your holiday sailing: https://t.co/m3fHBcys5B https://t.co/DEA1cdVMUL

Hotels.com 12.08.2016
Likes: 209
Comments: 0
Reposts: 819
Total Interactions: 1 028
Post Engagement Rate: 1.13

Want 👀 back home while you #TechieTravel? RT for a chance to win @Logitech’s Circle home security camera! https://t.co/EwVBaagaoW

Disney Cruise Line 20.08.2016
Likes: 752
Comments: 0
Reposts: 147
Total Interactions: 899
Post Engagement Rate: 0.25

Say hello to Florence, #Italy. Explore new places on a #DisneyCruise Mediterranean sailing: https://t.co/JyH4YvOjTE https://t.co/RbYIwANiA6

Hotels.com 19.08.2016
Likes: 211
Comments: 0
Reposts: 612
Total Interactions: 823
Post Engagement Rate: 0.9

Major 🔑 to #TechieTravel = #KeysToGo for on-the-go productivity. RT for a chance to win one from @Logitech! https://t.co/bCHhpZilB2

Airbnb 03.08.2016
Likes: 648
Comments: 0
Reposts: 127
Total Interactions: 775
Post Engagement Rate: 0.15

Hop over to our Instagram for a view into our office. #InstagramStories https://t.co/RsQoWiC6wA

Travelocity 19.08.2016
Likes: 281
Comments: 23
Reposts: 28
Total Interactions: 332
Post Engagement Rate: 0.01

Iguazu Falls, on the border on Brazil and Argentina, is more than 3 times wide and nearly twice as tall as Niagara Falls. <a href="http://bit.ly/2b8VGdt">http://bit.ly/2b8VGdt</a><br />

Expedia 04.08.2016
Likes: 284
Comments: 13
Reposts: 29
Total Interactions: 326
Post Engagement Rate: 0.01

No one knows the sensual, sizzling land of the Samba better than <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a class="proflink" href="https://plus.google.com/117865433567967430331" oid="117865433567967430331">LATAM Airlines</a></span>. Fly with them to Brazil to explore places like Iguazu Falls, one of the world&#39;s great natural wonders: <a href="http://bit.ly/2awDkC">http://bit.ly/2awDkC</a>

Travelocity 20.08.2016
Likes: 166
Comments: 3
Reposts: 12
Total Interactions: 181
Post Engagement Rate: 0

17 things to do in the Palm Beaches. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Gnomads">#Gnomads</a> <a href="http://bit.ly/2bbmRV0">http://bit.ly/2bbmRV0</a><br />

Expedia 13.08.2016
Likes: 169
Comments: 5
Reposts: 6
Total Interactions: 180
Post Engagement Rate: 0

Now&#39;s the perfect time to visit the U.K.! Book by tomorrow and take advantage of these amazing deals on flight+hotel packages: <a href="http://bit.ly/2aU6j3G">http://bit.ly/2aU6j3G</a>

Expedia 05.08.2016
Likes: 141
Comments: 6
Reposts: 11
Total Interactions: 158
Post Engagement Rate: 0

Let <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a class="proflink" href="https://plus.google.com/106198199507305429358" oid="106198199507305429358">Aerolíneas Argentinas</a></span> transport you to Bariloche, the ultimate destination for snow, ski, fishing, trekking, hiking and mountain biking: <a href="http://bit.ly/2aWIcV4">http://bit.ly/2aWIcV4</a>

КАРЕЛИЯ. БАЗА ОТДЫХА "РУСКЕАЛА" 31.08.2016
Likes: 4 416
Comments: 0
Reposts: 3 479
Total Interactions: 7 895
Post Engagement Rate: 16.5

РОЗЫГРЫШ Сентября !!! ПРИГЛАШАЕМ В ПУТЕШЕСТВИЕ! ДВУХДНЕВНЫЙ ТУР НА БАЗУ ОТДЫХА "РУСКЕАЛА". БАЗА ОТДЫХА "РУСКЕАЛА" ОБЪЯВЛЯЕТ РОЗЫГРЫШ ТУРА! БЕСПЛАТНОЕ ПРОЖИВАНИЕ ТРИ ДНЯ ДВЕ НОЧИ НА БАЗЕ ОТДЫХА «РУСКЕАЛА» НА ДВОИХ С С 01.10.2016- 31.10.2016 + БЕСПЛАТНЫЕ ЗАВТРАКИ НА ВРЕМЯ ПРОЖИВАНИЯ бронирование по эл. почте :vitalij.xoxloff@yandex.ru т. 89317000361 т. 89212240751 Правила просты: 1. Быть участниками групп https://vk.com/club71310882 2. Сделать репост этой записи (нажать "рассказать друзьям") Подведение итогов 30 сентября 2016 года в 18:00 по московскому

Kupibilet.ru – дешевые авиабилеты здесь! 08.08.2016
Likes: 2 950
Comments: 442
Reposts: 1 740
Total Interactions: 5 132
Post Engagement Rate: 35.01

А вот и наш новый, долгожданный конкурс*! ДАРИМ АВИАБИЛЕТ ЗА РЕПОСТ! Авиакомпания Finnair предоставляет множество возможностей для полетов в Азию. Смотри, сколько точек на карте!** Участвуй в конкурсе Kupibilet и Finnair - выбирай направление и отправляйся в город мечты! Условия конкурса: - Вступи в группу Kupibilet https://new.vk.com/kupibilet_ru - Поделись этой записью (сделай репост) и напиши на своей странице, куда хочешь отправиться (город необходимо выбрать из предложенных!) Готово! Репосты принимаются до 29 августа, результаты конкурса объявим 30 августа, Удачи!) *Конкурс проводится в ВК, FB, OK - участвуй во всех трех соц.сетях и повысь свои шансы на победу! **Ознакомиться со всеми азиатскими направлениями Finnair можно тут https://new.vk.com/page-29889400_50566424 Официальные правила конкурса в нашем блоге, внимательно ознакомьтесь! http://blog.kupibilet.ru/pravila-otkroi-asiu-vmeste-s-finnair/

Туроператор Бомба - Тур | Вінниця 19.08.2016
Likes: 1 593
Comments: 12
Reposts: 864
Total Interactions: 2 469
Post Engagement Rate: 11.49

🎁 Акція: подорожувати стає доступніше — розігруємо 5000 грн за репост! 🔥 Роби репост, вступай до групи [club63522994|Бомба-Тур] — вигравай сертифікат на 500 грн! Розіграші по вівторках, четвергах та суботах: всього 10 сертифікатів! Сертифікат можна використати на тури із зазначеного переліку: ↘ 1. Карпати - фестиваль гуцульська бринза — 2-4 вересня bomba.vn.ua/uk/tour/zustrichayemo-vivchariv-z-polonyn 2. Межигір'я та с. Пирогів на Київщині — 10 вересня bomba.vn.ua/uk/tour/mezhygiryapyrogovo 3. Український "Париж" та Хотинська фортеця — 10 вересня http://bomba.vn.ua/uk/tour/chernivci-ta-hotyn-0 4. Середньовічна казка: 2 з 7 чудес України — 17 вересня bomba.vn.ua/uk/tour/serednovichna-kazka-1 5. Дендрологічний парк Софіївка — 17 вересня bomba.vn.ua/uk/tour/malovnycha-sofiyivka-1 6. Закарпатське турне - осіння програма — 16-18 вересня bomba.vn.ua/uk/tour/zakarpatske-turne-new-2 7. На каву до Львова — 24-25 вересня bomba.vn.ua/uk/tour/na-kavu-do-lvova-1 8. Лісова казка кохання — 24 вересня bomba.vn.ua/uk/tour/lisova-kazka-kohannya-3 9. Карпати: підкорення Говерли — 23-25 вересня bomba.vn.ua/uk/tour/vyhidni-u-karpatah 10. Карпати: слідами останнього москаля — 7-9 жовтня bomba.vn.ua/uk/tour/slidamy-ostannogo-moskalya-0 11. Закарпатське турне - осіння програма — 7-9 жовтня bomba.vn.ua/uk/tour/zakarpatske-turne-new-2 11. Октоберфест та повітряні кулі в Кам'янці — 8 жовтня bomba.vn.ua/uk/tour/oktoberfest-ta-povitroplavna-fiyesta 12. Дендрологічний парк Софіївка — 8 жовтня bomba.vn.ua/uk/tour/malovnycha-sofiyivka-0 13. Львів - свято шоколаду — 15-16 жовтня bomba.vn.ua/uk/tour/lviv-nacionalne-svyato-shokoladu 14. Львів - свято сиру та винa — 22-23 жовтня bomba.vn.ua/uk/tour/lviv-vii-svyato-syru-i-vyna Довірте свій відпочинок нам - ми зробимо його незабутнім! http://bomba.vn.ua/uk - подорожуй і отримуй заряд бадьорості та гарного настрою! #бомбатур

ГОРЯЩИЕ ТУРЫ МИНСК 08.08.2016
Likes: 1 662
Comments: 84
Reposts: 604
Total Interactions: 2 350
Post Engagement Rate: 22.55

🎁 Выиграй 2 билета в Норвегию ✔ Вступи в [club63510753|ГОРЯЩИЕ ТУРЫ МИНСК] ✔ Сделай репост данной записи. 👑 Победителя определим - 28 августа

Ostrovok.ru 17.08.2016
Likes: 1 540
Comments: 7
Reposts: 268
Total Interactions: 1 815
Post Engagement Rate: 2.59

Поехать в Калининград, чтобы: • прогуляться по острову Канта, самому загадочному месту города, зайти в Кафедральный собор — и услышать живой звук органа; • отправиться в аутентичный квартал Рыбная деревня — и почувствовать себя жителем довоенного Кёнигсберга; • побывать в одном из 17 фортов города — и представить внушительные крепости в действии; • посетить Музей янтаря — и прикупить солнечный камень в подарок; • проехать сотню километров песчаной полоски на Куршской косе — и прочувствовать дух Балтики. 👉 http://bit.ly/2bsrkT1 #города_ostrovokru

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.