Telecom, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 840 951 88
276 014 100
65 477 24
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
15.17% Percentage of users’ questions answered by brand Response Rate
311 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.44% Percentage of users’ questions answered by brand Response Rate
271 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.9% Percentage of users’ questions answered by brand Response Rate
197 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
МГТС Average Response Time: 18 min. Response Rate: 85% AMIQ: 9
Best Response Best brand according to the quality of reaction to users’ orders and questions
АКАДО. Прямой эфир Average Response Time: 872 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.3 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Banglalink Digital + 400 646
Grameenphone + 365 966
Orange + 306 447
Vodafone Egypt + 181 451
MPT + 168 207
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Orange 23 843 794
0.53
Vodafone Zoozoos 18 795 885
0.74
Rede Globo 13 740 438
0
Tata Docomo 13 004 589
0.62
Grameenphone 11 947 930
0.21
Vodafone Egypt 10 982 991
0.01
Aircel India 10 366 096
0.81
Banglalink Digital 9 854 425
1.77
0.59
Etisalat Misr 9 201 584
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
T-Mobile📱 + 96 278
Telefe + 29 988
airtel India + 29 250
TVN + 17 295
Univision + 9 572
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Claro Brasil 5 933 123
0.04
Telefe 2 916 778
0.02
TVN 2 817 302
0.02
Univision 2 546 430
0
Reliance Mobile 2 409 088
0
airtel India 2 195 364
0
Verizon 1 732 794
0.56
T-Mobile📱 909 933
0.01
Aircel 663 963
0.01
TIM Official 493 285
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
МТС 1 430 390
0.04
МегаФон 1 429 571
0.21
0
lifecell 385 076
0.15
Yota 348 432
0.12
Дом.ru 180 411
0
Jazz 18.06.2017
Likes: 636 564
Comments: 14 484
Reposts: 175 006
Total Interactions: 826 054
Post Engagement Rate: 20.57

PAKISTAN ZINDABAD! What a win for the whole nation. Team Green has made us proud by becoming the ICC Champions Trophy 2017 Victors. #NoIssueLayloTissue #CT17 #JazzCricket #DunyaKoBataaDo #Jazz

Vodafone Zoozoos 16.06.2017
Likes: 727 077
Comments: 6 244
Reposts: 66 574
Total Interactions: 799 895
Post Engagement Rate: 4.27

Father’s Day was never about letting the world know that your dad’s the best. It’s about letting him know he’s the best. Time to #LookUp and show some love offline.

Etisalat Misr 11.06.2017
Likes: 592 529
Comments: 30 587
Reposts: 118 848
Total Interactions: 741 964
Post Engagement Rate: 8.15

اشحن كارت اتصالات #أقوى_كارت_في_مصر لأقوى ناس في مصر تشحنه دقائق أو ميكس لكل الشبكات وكمان فلوس رجعالك هدية تبدلها من أي حد عنده علامة فوري في مصر اطلب #811* واختار شحنتك من 5 ل 25 جنيه اطلب code *011*1# واختار هديتك Mohamed Ramadan

Robi Axiata Limited 05.06.2017
Likes: 413 499
Comments: 6 741
Reposts: 1 470
Total Interactions: 421 710
Post Engagement Rate: 4.34

কে পাবে ১০ জিবি বোনাস? এখন রবিতে পাচ্ছেন ১০১ টাকা রিচার্জে ১.৫ জিবি আর সাথে সারপ্রাইজ ১০ জিবি পর্যন্ত বোনাস পাওয়ার সুযোগ। প্যাকের মেয়াদ ৭ দিন। বিস্তারিত জানতে ভিজিটঃ https://goo.gl/HorYBs

Robi Axiata Limited 16.06.2017
Likes: 291 043
Comments: 8 390
Reposts: 58 500
Total Interactions: 357 933
Post Engagement Rate: 3.67

আমাদের চারপাশে লুকিয়ে আছে নাম না জানা কত আলোকিত মানুষ! আমরা তাঁদের গল্প ছড়িয়ে দিতে চাই চারদিকে। এই ভিডিওতে কমেন্ট করে, অথবা <social.media@robi.com.bd> এ ইমেইল করে আপনার চেনা আলোকিত মানুষের গল্প জানিয়ে দিন আমাদের।

T-Mobile📱 06.06.2017
Likes: 4 636
Comments: 4
Reposts: 18 231
Total Interactions: 22 871
Post Engagement Rate: 2.55

Time to upgrade your gear! RT for a chance to win this brand new #LGG6 &amp; #lgGPad from @LGUSAMobile. https://t.co/vtxuJgVDkR

T-Mobile📱 06.06.2017
Likes: 5 070
Comments: 3
Reposts: 2 011
Total Interactions: 7 084
Post Engagement Rate: 0.79

It's our #Thankiversary and we're giving away great prizes every hour. Follow us on Twitter to find out how you cou… https://t.co/JJakksbmVd

Telefe 12.06.2017
Likes: 3 682
Comments: 0
Reposts: 1 825
Total Interactions: 5 507
Post Engagement Rate: 0.19

Un goleador que se despide en una fiesta inolvidable ✨ Muy pronto, @Fercaveoficial Una despedida monumental.… https://t.co/iMijEuEzBn

T-Mobile📱 07.06.2017
Likes: 2 555
Comments: 0
Reposts: 850
Total Interactions: 3 405
Post Engagement Rate: 0.38

It's been an epic day of thanking and now @JohnLegere, our Thanker-In-Chief, will be awarding our grand finale prize soon! 🏆 #Thankiversary

T-Mobile📱 06.06.2017
Likes: 2 337
Comments: 2
Reposts: 892
Total Interactions: 3 231
Post Engagement Rate: 0.36

What concert would you like to be front row center for? Reply with #Thankiversary &amp; #StubHub for a chance to win bi… https://t.co/pgkSFgt593

МТС 19.06.2017
Likes: 12 115
Comments: 1 291
Reposts: 219
Total Interactions: 13 625
Post Engagement Rate: 0.95

Этим летом #выкладывайсяпополной! Собирай репосты и лайки, не расходуя основной трафик. На тарифе Smart Безлимитище соцсети и мессенджеры не считаются! Подробнее тут: https://vk.cc/6MKtFf

МТС 22.06.2017
Likes: 7 068
Comments: 219
Reposts: 71
Total Interactions: 7 358
Post Engagement Rate: 0.51

Да не напрягайся ты так 😊 Два раза отжался — и гифка готова. Остается только собирать лайки и отвечать на комментарии. #выкладывайсяпополной этим летом — ВКонтакте, другие соцсети и мессенджеры на тарифе Smart Безлимитище не расходуют основной трафик! https://vk.cc/6MKtFf

Tele2 Россия 20.06.2017
Likes: 5 028
Comments: 127
Reposts: 28
Total Interactions: 5 183
Post Engagement Rate: 1.34

Хочешь получить бесплатный билет на Bosco Fresh Fest? Участвуй в конкурсе Tele2: ✔ Подпишись на страницу Tele2 Russia (https://vk.com/tele2); ✔ Напиши в комментариях к данному посту, почему именно ты нуждаешься в экстренной подзарядке от Tele2 и Bosco Fresh Fest; ✔ Сделай репост записи (https://vk.com/tele2?w=wall-18098621_217620) и проверь, чтобы твой аккаунт был открыт для просмотра. 15 авторов самых ярких историй получат билеты на самый главный open-air столицы Bosco Fresh Fest, который пройдет уже в эти выходные! Победители будут объявлены 23 июня в афише конкурсного поста и оповещены через ЛС ✌ Полные правила конкурса тут: https://vk.com/topic-18098621_35463181 #tele2заряжает #моидругиеправила #tele2boscofest

Билайн Россия 18.06.2017
Likes: 4 256
Comments: 484
Reposts: 46
Total Interactions: 4 786
Post Engagement Rate: 0.62

Каково это, когда твои возможности безграничны? Ты узнаешь и почувствуешь это с новым смартфоном без границ Samsung Galaxy S8|S8+ и космически быстрым 4G «Билайн». У нас еще и с приятной скидкой > vk.cc/6HCOYH

ОнЛайм 21.06.2017
Likes: 9
Comments: 3 125
Reposts: 0
Total Interactions: 3 134
Post Engagement Rate: 8.76

Друзья, у нас есть 2 портативных устройства и мы решили их разыграть! Решайте нашу задачу и пишите ответы в комментариях. Приз достанется автору первого комментария, который будет содержать правильный ответ, а также самому настойчивому, чей правильный ответ окажется последним перед словом «СТОП!», опубликованным от нашего имени.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.