Telecom, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
2 119 930 30
173 410 39
55 283 29
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
25.81% Percentage of users’ questions answered by brand Response Rate
814 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
34.55% Percentage of users’ questions answered by brand Response Rate
400 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
18.16% Percentage of users’ questions answered by brand Response Rate
503 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Orange Russia Average Response Time: 1 143 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kcell & Activ Average Response Time: 300 min. Response Rate: 81% AMIQ: 41
Engagement Rate Average Values in a Selected Range
0.32 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.06 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.03 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.38 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Telenor Myanmar + 335 934
Grameenphone + 261 072
banglalink mela + 243 830
Etisalat Misr + 223 278
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.31
Vodafone Zoozoos 18 539 056
0.01
Tata Docomo 13 199 790
1.53
Rede Globo 12 465 516
0
Orange 10 257 463
0.38
Aircel India 10 092 920
0.51
WWE Network 9 030 697
0.11
Vodafone Egypt 9 027 375
0.46
Orange 8 699 916
0.12
Etisalat Misr 7 912 668
1.12
Idea 7 469 908
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
T-Mobile + 17 154
airtel India + 15 899
Orange + 11 201
Kcell & Activ + 8 187
Claro Brasil + 7 239
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Claro Brasil 5 950 678
0
Reliance Mobile 2 377 053
0
Verizon 1 712 799
0.01
airtel India 1 692 741
0
T-Mobile 676 679
0
Aircel 637 482
0.03
TIM Official 478 075
0.02
Vodafone it 372 725
0.02
O2 in the UK 326 729
0.07
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
МТС 1 408 660
0.1
МегаФон 1 399 697
0.16
Yota 334 541
0.37
lifecell 211 361
0.15
Дом.ru 140 043
0.26
0.26
0.03
Grameenphone 21.05.2016
Likes: 568 217
Comments: 8 405
Reposts: 2 900
Total Interactions: 579 522
Post Engagement Rate: 8.62

২৭ মে-এর মধ্যে গ্রামীণফোন গ্রাহকরা তাদের অনিবন্ধিত সংযোগটি রি-রেজিস্ট্রেশন করলেই পাচ্ছেন ২০০ টাকার টকটাইম একদম ফ্রী! টকটাইমের মেয়াদ ৭ দিন। জিপি-জিপি কলের ক্ষেত্রে প্রযোজ্য। রি-রেজিস্ট্রেশনের ৭২ ঘন্টার মধ্যে টকটাইম পাওয়া যাবে। তাই আজই আপনার অনিবন্ধিত সংযোগটি রি-রেজিস্ট্রেশন করুন। বিস্তারিতঃ http://www.grameenphone.com/personal/offers/get-free-talktime-200-taka

Grameenphone 27.05.2016
Likes: 529 082
Comments: 4 977
Reposts: 2 585
Total Interactions: 536 644
Post Engagement Rate: 7.92

1GB ইন্টারনেট বুঝে নাও মাত্র ৮৯ টাকায়! *5000*202# ডায়াল করে অথবা ৮৯ টাকা রিচার্জ করে নিয়ে নাও এই ফাটাফাটি অফারটি আর বন্ধুদের সাথে আড্ডা দাও মন খুলে! বিস্তারিত: gpoffers.co/1GBat89TK

Airtel Buzz 31.05.2016
Likes: 276 160
Comments: 2 660
Reposts: 1 875
Total Interactions: 280 695
Post Engagement Rate: 5.4

BTRC-এর নির্দেশনায় ১ জুন থেকে বন্ধ হয়ে যাওয়া অনিবন্ধিত সিম রি-রেজিস্ট্রেশনে ফি ও চার্জ প্রযোজ্য। কিন্তু এয়ারটেল-এ ৭ জুন পর্যন্ত সিম রি-রেজিস্ট্রেশন একদম ফ্রি! তাই দেরী না করে এখনই করো রি-রেজিস্ট্রেশন। নিকটস্থ রেজিস্ট্রেশন পয়েন্টের লোকেশন জানতে টাইপ LOC এবং পাঠিয়ে দাও 2786 নাম্বারে! বিস্তারিত জানতে ভিজিটঃ http://bit.ly/1Qxc71n

Vodafone Zoozoos 26.05.2016
Likes: 238 567
Comments: 658
Reposts: 690
Total Interactions: 239 915
Post Engagement Rate: 1.29

We’re about to create history with the world’s largest online photo album. #BeSuper & don’t forget to be a part of it! http://www.vodafonesuperalbum.com/

Orange 18.05.2016
Likes: 195 889
Comments: 6 281
Reposts: 1 759
Total Interactions: 203 929
Post Engagement Rate: 2.34

شحنة السوبر ال 10 جنيه بقيت 100 دلوقتي لما تشحن بـ 10 جنيه، هتاخد بدل ال عشرة 100 جنيه رصيد تستعملهم براحتك دقايق ورسايل و ميجابايتس, بحد اقصى 500 دقيقة ورسالة وميجابايت لمدة 7 ايام الدقايق و الرسايل صالحة لكل الشبكات بحد اقصى 50 دقيقة ورسالة للشبكات الأخرى. للاشتراك في العرض كلم #1#مجانا و اشحن ب10 جنيه او اكتر. و لو معاك 10 جنيه في رصيدك , تقدر تشترك من غير ما تشحن تقدر تشترك في عرض السوبر أكتر من مرة خلال فترة العرض. العرض متاح لفترة محدودة, لجميع عملاء الكارت و كنترول و بريمو و ستار 50 وستار 100

SFR 06.05.2016
Likes: 324
Comments: 3
Reposts: 2 632
Total Interactions: 2 959
Post Engagement Rate: 6.11

[#Concours] RT + Follow pour tenter de gagner le nouveau smartphone @huaweidevicefr : le #HuaweiP9 ! 👌🍀 #OO https://t.co/lZhPcODgrR

airtel India 30.05.2016
Likes: 1 789
Comments: 0
Reposts: 285
Total Interactions: 2 074
Post Engagement Rate: 0.12

#SwitchToMyPlan to tailor data, talktime, SMS & roaming benefits the way you want them-https://t.co/t2Vwmz5T5B https://t.co/QxFwn5JrjZ

SFR 20.05.2016
Likes: 0
Comments: 0
Reposts: 2 056
Total Interactions: 2 056
Post Engagement Rate: 4.17

RT @Cristiano: Let me introduce the @SFR family!The children would do anything to please their parents! https://t.co/YJER5m94PH https://t.c…

airtel India 27.05.2016
Likes: 1 163
Comments: 0
Reposts: 157
Total Interactions: 1 320
Post Engagement Rate: 0.08

Stuck with a wasteful postpaid plan? Create your own plan and save 30%. #SwitchToMyPlan - https://t.co/t2Vwmz5T5B https://t.co/frFLIkOSum

Orange 24.05.2016
Likes: 932
Comments: 0
Reposts: 295
Total Interactions: 1 227
Post Engagement Rate: 0.83

#EURO2016 is all about the fans. Tweet with #OrangeSponsorsYou to unlock Zidane's mission! https://t.co/SBNSzZssVp

Интернет провайдер Фрегат 06.05.2016
Likes: 8 947
Comments: 284
Reposts: 1 779
Total Interactions: 11 010
Post Engagement Rate: 62.97

[club19682318|Фрегат] подарит 6 билетов на Океан Ельзи Условия конкурса очень просты: - Вступить в [club19682318|нашу группу] - Репост этой записи к себе на стену - Выиграть билеты 25 мая с помощью random.app мы выберем троих победителей, которые получат по комплекту из двух билетов. Концерт состоится 28 мая на Днепр Арене.

МТС 16.05.2016
Likes: 4 546
Comments: 88
Reposts: 179
Total Interactions: 4 813
Post Engagement Rate: 0.34

Узнай тайну красной кнопки в приложении «Мой МТС», с которым ты можешь все. Смотри видео и убедись! Подробнее: http://vk.cc/5aoiWC

МегаФон 11.05.2016
Likes: 4 260
Comments: 22
Reposts: 380
Total Interactions: 4 662
Post Engagement Rate: 0.34

Внимание! Такого не могла предвидеть сама Ванга, и это не снилось даже Мессингу! Беспрецедентные свидания Джона Сноу — одного из героев «Игры престолов» с реальными девушками были засняты на камеру. Получился по-настоящему захватывающий сюжет, который никого не оставит равнодушным! Смотрите вместе с нами свежие серии нового сезона «Игры престолов» бесплатно на МегаФон.ТВ: https://goo.gl/bXxQof

lifecell 19.05.2016
Likes: 2 603
Comments: 1 084
Reposts: 412
Total Interactions: 4 099
Post Engagement Rate: 2.02

А у нас праздник! Ровно год назад lifecell стал первым оператором Украины, который запустил 3G+ на коммерческой основе. Целый год мы дарим Украине связь нового поколения и расширяем сеть, и сегодня мы благодарим вас за поддержку! Введите на телефоне код *450*1# и получите 5 ГБ Интернета! Приятного пользования 3G+ !

МТС 26.05.2016
Likes: 3 703
Comments: 33
Reposts: 162
Total Interactions: 3 898
Post Engagement Rate: 0.28

«Игра престолов» есть, а ноутбука нет под рукой? Скачивай приложение «МТС ТВ» — и смотри сотни фильмов и лучших сериалов без оплаты мобильного трафика! Ты знаешь, что можешь! http://vk.cc/5cfP2D

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.