Telecom, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
2 659 827 66
176 727 43
58 560 30
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
26.03% Percentage of users’ questions answered by brand Response Rate
600 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
33.57% Percentage of users’ questions answered by brand Response Rate
341 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.49% Percentage of users’ questions answered by brand Response Rate
588 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
2КОМ Average Response Time: 2 870 min. Response Rate: 67% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Билайн Россия Average Response Time: 101 min. Response Rate: 68% AMIQ: 983
Engagement Rate Average Values in a Selected Range
0.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.11 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.4 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Telenor Myanmar + 522 397
LeEco + 493 567
MPT + 403 635
Grameenphone + 349 729
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Orange 19 026 647
0.33
Vodafone Zoozoos 18 516 189
0
Tata Docomo 13 164 643
2.86
Rede Globo 12 873 088
0.06
Aircel India 10 182 713
0.05
Vodafone Egypt 9 623 545
0.83
WWE Network 9 592 652
0.41
Orange 8 601 755
0.09
Etisalat Misr 8 554 053
1.44
Grameenphone 7 959 881
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Claro Brasil 5 948 571
0
Reliance Mobile 2 382 261
0
airtel India 1 725 055
0
Verizon 1 721 653
0.06
T-Mobile📱 728 639
0.01
Aircel 642 221
0.02
TIM Official 481 969
0.01
Vodafone it 379 016
0.01
O2 in the UK 330 016
0.05
Fast-Growing Pages Fans Growth During the Reporting Period
lifecell + 32 118
МегаФон + 17 761
МТС + 7 902
Yota + 3 895
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.11
МегаФон 1 484 281
0.6
МТС 1 418 372
0.2
Yota 330 956
1.77
lifecell 246 998
1.6
0.15
Дом.ru 150 044
0.47
0.26
Grameenphone 14.08.2016
Likes: 539 454
Comments: 4 617
Reposts: 1 710
Total Interactions: 545 781
Post Engagement Rate: 7.04

প্রাণ খুলে কথা বলতে থাকবে না কোনো মানা, কারণ সবশেষে আমরা আমরাইতো। ১৩ টাকায় ৪০ মিনিট (জিপি-জিপি) নিতে ডায়াল *111*29# বিস্তারিত জানতে ছবিতে ক্লিক করুন।

Vodafone Zoozoos 13.08.2016
Likes: 394 241
Comments: 1 572
Reposts: 623
Total Interactions: 396 436
Post Engagement Rate: 2.14

We believe that every call is important. With Vodafone SuperNet™, our best ever network, speak your heart out! #BeSuper http://bit.ly/2aJ3Zvr

Vodafone Zoozoos 10.08.2016
Likes: 379 394
Comments: 1 337
Reposts: 645
Total Interactions: 381 376
Post Engagement Rate: 2.06

Special moments come unannounced. On Vodafone SuperNet™, our best ever network, make sure those moments are everlasting. Know more http://bit.ly/2aJ3Zvr #BeSuper

Robi Axiata Limited 14.08.2016
Likes: 363 948
Comments: 9 533
Reposts: 2 010
Total Interactions: 375 491
Post Engagement Rate: 5.03

বন্ধ রবি সংযোগ চালু করে ১৯ টাকা রিচার্জে পাচ্ছেন সর্বোচ্চ ৫০০০ এমবি ইন্টারনেট ফ্রি!! সাথে আরও থাকছে ২৫ প./মি. যেকোনো রবি নাম্বারে এবং ৬০ প./মি. অন্য অপারেটরে দিন রাত ২৪ ঘণ্টা। বিস্তারিত জানতেঃ http://bit.ly/1QOcC5g ** প্রতি NID তে ২০ টির বেশি সিম থাকলে ৩১ শে আগস্ট-এর পরে বাড়তি SIM বন্ধ করে দেওয়া হবে ** রবির সকল সার্ভিস পেতে ডায়াল করুন *১২৩#

banglalink mela 26.08.2016
Likes: 329 964
Comments: 1 861
Reposts: 4 193
Total Interactions: 336 018
Post Engagement Rate: 4.59

আজকের এই দিনে ১০৬ বছর আগে ইউরোপের ম্যাসেডনিয়াতে জন্মগ্রহণ করেন এই বিখ্যাত ক্যাথলিক সন্ন্যাসিনী। ভারতবর্ষে সুদীর্ঘ ৪৫ বছর ধরে দরিদ্র, অনাথ, অসুস্থ ও মৃত্যুপথযাত্রী মানুষের জন্য করেছিলেন অক্লান্ত পরিশ্রম। ১৯৭৯ সালে তিনি নোবেল শান্তি পুরষ্কারে ভূষিত হন।

Claro Brasil 08.08.2016
Likes: 1 331
Comments: 0
Reposts: 431
Total Interactions: 1 762
Post Engagement Rate: 0.03

Aêêêêêêêê! É #ouro do #TimeClaroEmbratel no judô feminino. Que #MomentoGigante do #BRA, Rafaela Silva. ❤️ https://t.co/FMieBCROz6

Wind 08.08.2016
Likes: 1 246
Comments: 0
Reposts: 396
Total Interactions: 1 642
Post Engagement Rate: 1.49

Le emozioni, la tecnologia e un finale che vi farà riflettere. #conituoiocchi https://t.co/J5uDkHR95E

Claro Brasil 06.08.2016
Likes: 1 262
Comments: 0
Reposts: 285
Total Interactions: 1 547
Post Engagement Rate: 0.03

Este foi um #MomentoGigante da #CerimôniadeAbertura do #Rio2016. ❤️ Poste a sua foto e mostre sua emoção pro mundo. https://t.co/w8URm9B3ns

TIM Official 05.08.2016
Likes: 1 065
Comments: 0
Reposts: 278
Total Interactions: 1 343
Post Engagement Rate: 0.28

L'estate è fantastica, ma senza Giga è un problema: scopri la soluzione di @BenjieFede e incontrali con @TIM_music! https://t.co/dY1pBfKYnr

Telekom erleben 19.08.2016
Likes: 1 050
Comments: 0
Reposts: 231
Total Interactions: 1 281
Post Engagement Rate: 3.53

Ihr wolltet @miikesinger ? Ihr bekommt ihn in #360grad - #VD16 https://t.co/u3eQ38wFu0

МТС 19.08.2016
Likes: 152 461
Comments: 506
Reposts: 55 074
Total Interactions: 208 041
Post Engagement Rate: 14.75

Все проще, чем ты думаешь! Пополняй баланс, узнавай остаток трафика, переходи на Smart Безлимитище и управляй подписками с помощью USSD-запросов. Мы собрали для тебя самые нужные команды. Сохрани себе на стену, чтобы не потерять! И помни: почти все эти команды и функции ты можешь посмотреть при помощи приложения «Мой МТС» http://vk.cc/519o24

lifecell 23.08.2016
Likes: 43 818
Comments: 1 866
Reposts: 5 568
Total Interactions: 51 252
Post Engagement Rate: 22.45

Присоединяйтесь к сообществу lifecell и бесплатно получайте 25 ГБ сверхбыстрого 3G+ интернета ко Дню Независимости Украины! Жмите «Мне нравится» и набирайте *441*2#. Бесплатный интернет предоставляется до 25 августа включительно всем абонентам lifecell! Также разыгрываются дополнительные 25 ГБ в месяц! Like & Share этот пост и получите шанс стать одним из 25 счастливчиков. А удачу проверяйте 29 августа. Празднуйте День Независимости вместе с lifecell!

Tele2 Россия 02.08.2016
Likes: 19 710
Comments: 594
Reposts: 927
Total Interactions: 21 231
Post Engagement Rate: 14.44

Ничего лишнего, только необходимые Android 5.1, две SIM-карты, две камеры, 4 ГБ встроенной памяти, поддержка 3G и элегантный корпус есть в Tele2 Mini за 2190 рублей. Смартфон без лишних нулей в цене http://vk.cc/5rWoKu.

Tele2 Россия 01.08.2016
Likes: 19 525
Comments: 416
Reposts: 876
Total Interactions: 20 817
Post Engagement Rate: 14.17

Ничего лишнего, только необходимые Android 5.1, две SIM-карты, две камеры, 4 ГБ встроенной памяти, поддержка 3G и элегантный корпус есть у Tele2 Mini за 2190 рублей. Смартфон без лишних нулей в цене — http://vk.cc/5rMUmO.

МегаФон 01.08.2016
Likes: 12 185
Comments: 332
Reposts: 749
Total Interactions: 13 266
Post Engagement Rate: 0.9

МегаФон обнуляет трафик для приложения Pokemon GO! Бесплатный трафик и быстрый мобильный интернет от МегаФона — набор по-настоящему успешного охотника на виртуальных монстров. Подключайтесь к тарифам «Всё включено» с сохранением номера www.megafon.ru/ad/all_inclusive?utm_source=vk&utm_medium=ag_smm_smm_post&utm_campaign=fed_flat_b2c_social-groups

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.