Retail Food, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 263 144 23
43 172 31
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
13.34% Percentage of users’ questions answered by brand Response Rate
814 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
20.14% Percentage of users’ questions answered by brand Response Rate
384 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Starbucks Frappuccino Average Response Time: 2 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.17 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.38 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
KFC 1.39
Arby's 1.39
McDonald's 0.95
KFC 0.72
Fast-Growing Pages Fans Growth During the Reporting Period
McDonald's + 600 286
KFC + 521 743
Pizza Hut + 241 426
Domino's Pizza + 229 904
Starbucks + 164 449
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
McDonald's 71 990 394
0
KFC 46 483 618
0.04
Starbucks 36 915 354
0
Pizza Hut 29 740 941
0.01
Subway 25 442 331
0.02
Domino's Pizza 17 747 550
0
Dunkin' Donuts 14 895 387
0
0.03
McDonald's 10 583 099
0.27
Taco Bell 10 497 954
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
McDonald's 28.06.2017
Likes: 674 088
Comments: 10 649
Reposts: 12 001
Total Interactions: 696 738
Post Engagement Rate: 6.69

O malvado mais querido e suas filhas chegaram no #McLancheFeliz para alegria geral. Não deixe de trazer sua família para se divertir com os brinquedos do #MeuMalvadoFavorito3 bit.ly/-McLancheFeliz

Jollibee 20.06.2017
Likes: 474 643
Comments: 11 289
Reposts: 99 228
Total Interactions: 585 160
Post Engagement Rate: 11.79

Isa na namang bigating dance showdown ang mapapanuod ninyo! #JolliDanceShowdown #JollibeexUPeepz

McDonald's 28.06.2017
Likes: 460 388
Comments: 76 145
Reposts: 19 101
Total Interactions: 555 634
Post Engagement Rate: 5.33

Tem novidade da #MinhaFamíliaFavorita: Torta de Banana Split agora no McDonald’s! Que tal conhecer essa delícia? bit.ly/TortaDeBananaSplit

McDonald's 27.06.2017
Likes: 468 304
Comments: 35 160
Reposts: 9 233
Total Interactions: 512 697
Post Engagement Rate: 4.93

O gatinho mais famoso do Brasil de volta ao McDonald’s! Venha saborear o #McFlurry #LinguaDeGato trufado Kopenhagen. bit.ly/McFlurry_LinguaDeGato

McDonald's 09.06.2017
Likes: 357 295
Comments: 6 831
Reposts: 42 995
Total Interactions: 407 121
Post Engagement Rate: 9.53

Kahit kailan, andiyan lang siya. Matiyagang naghihintay. Happy Father’s Day po. #LoveKitaPa

KFC Россия 09.06.2017
Likes: 275
Comments: 41 469
Reposts: 22
Total Interactions: 41 766
Post Engagement Rate: 9.93

UPD РОЗЫГРЫШ ЗАВЕРШЕН ПРАВИЛЬНЫЙ ОТВЕТ: 24 Победители: [id137595121|Регина Охотникова] [id106380433|Андрей Каретников] [id22683572|Мария Доценко] [id171807743|Вероника Чукавина] [id36943496|Татьяна Локтионова] С победой! Напишите нам в личные сообщения группы, чтобы получить приз🎈 Розыгрыш от KFC Россия! Реши задачу и напиши правильный ответ в комментариях. Мы остановим игру в любой момент. Победителями станут пять последних участников, правильно ответивших перед словом СТОП, каждый получит Дабл Шефбургер в подарок. Поехали!

KFC Россия 23.06.2017
Likes: 216
Comments: 35 767
Reposts: 16
Total Interactions: 35 999
Post Engagement Rate: 8.3

UPD РОЗЫГРЫШ ЗАВЕРШЕН ПРАВИЛЬНЫЙ ОТВЕТ: 19 Победители: [id326716227|Вероника Григорьева] [id411942693|Ирина Холина] [id140209059|Снежана Миронова] [id58162540|Владислав Мокрищев] [id22683572|Мария Доценко] Поздравляем! Напишите нам в личные сообщения группы, чтобы получить приз 🎁

KFC Россия 02.06.2017
Likes: 261
Comments: 31 189
Reposts: 21
Total Interactions: 31 471
Post Engagement Rate: 7.51

UPD РОЗЫГРЫШ ЗАВЕРШЕН ПРАВИЛЬНЫЙ ОТВЕТ: 9 Победители: [id22683572|Мария Доценко] [id382843489|Araksiya Papikyan] [id35949612|Александр Доценко] [id146862203|Алина Баборина] [id140209059|Снежана Миронова] Поздравляем! Напишите нам в личные сообщения группы, чтобы получить приз🎈 Розыгрыш от KFC Россия! Реши задачу и напиши правильный ответ в комментариях. Мы остановим игру в любой момент. Победителями станут пять последних участников, правильно ответивших перед словом СТОП, каждый получит Боксмастер в подарок. Поехали!

KFC Россия 30.06.2017
Likes: 170
Comments: 24 935
Reposts: 21
Total Interactions: 25 126
Post Engagement Rate: 5.77

UPD РОЗЫГРЫШ ЗАВЕРШЕН ПРАВИЛЬНЫЙ ОТВЕТ: 15 Победители: [id25431542|Анна Железняк] [id273790918|Даниэлла Пяно] [id114337475|Алиса Лисица] [id36943496|Татьяна Локтионова] [id243722497|Екатерина Локтева] Поздравляем! Напишите нам в личные сообщения группы, чтобы получить приз 🎈

KFC Россия 16.06.2017
Likes: 179
Comments: 24 661
Reposts: 14
Total Interactions: 24 854
Post Engagement Rate: 5.89

UPD РОЗЫГРЫШ ЗАВЕРШЕН ПРАВИЛЬНЫЙ ОТВЕТ: 16 Победители: [id138477656|Olesya Olesya] [id361687235|Rita Rita] [id50406586|Иван Мельников] [id140209059|Снежана Миронова] [id279674047|Ксения Брук] Поздравляем! Напишите нам в личные сообщения группы, чтобы получить приз 🎈

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.