Retail Food, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 831 114 25
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.45% Percentage of users’ questions answered by brand Response Rate
802 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.49 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.32 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
McDonald's + 762 715
Pizza Hut + 382 187
McDonald's + 215 451
KFC + 157 226
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
McDonald's 65 590 677
KFC 41 596 919
Starbucks 36 290 482
Pizza Hut 28 005 803
Subway 25 612 239
Dunkin' Donuts 13 681 346
Domino's Pizza 10 786 355
McDonald's 10 515 466
Taco Bell 10 432 532
McDonald's 07.06.2016
Likes: 413 013
Comments: 49 026
Reposts: 13 272
Total Interactions: 475 311
Post Engagement Rate: 5.63

Chegou o irresistível e exclusivo Mushroom Dijon. Inédito no seu paladar. #PrazerEmCriar

McDonald's 14.06.2016
Likes: 389 587
Comments: 6 852
Reposts: 4 070
Total Interactions: 400 509
Post Engagement Rate: 4.72

Calor pede sombra e água fresca. Quer dizer, pede Caldo & Freddo. #TáQuenteTáFrio

McDonald's 20.06.2016
Likes: 324 616
Comments: 5 856
Reposts: 3 917
Total Interactions: 334 389
Post Engagement Rate: 3.91

Os copos exclusivos das Olimpíadas estão no McDonald’s te esperando. Escolha o seu preferido!

McDonald's 07.06.2016
Likes: 287 672
Comments: 22 017
Reposts: 6 838
Total Interactions: 316 527
Post Engagement Rate: 3.75

Refrescar com sorvete ou esquentar com minitorta de maçã? Temos a sobremesa perfeita para esses dias de "coloca jaqueta, tira jaqueta, coloca jaqueta, tira jaqueta". #TáQuenteTáFrio, tá Caldo & Freddo!

McDonald's 08.06.2016
Likes: 241 575
Comments: 6 943
Reposts: 4 047
Total Interactions: 252 565
Post Engagement Rate: 2.99

Conheça os 5 copos exclusivos das Olimpíadas. Venha ao McDonald’s, o restaurante oficial dos Jogos Rio 2016™, e garanta o seu. Leve o espírito olímpico com você.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.