Online & Printed Media, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
10 250 933 1 286
3 996 706 2 576
165 906 709
59 871 462
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
1% Percentage of users’ questions answered by brand Response Rate
1 884 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
5.33% Percentage of users’ questions answered by brand Response Rate
1 235 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
5.7% Percentage of users’ questions answered by brand Response Rate
338 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
3.6% Percentage of users’ questions answered by brand Response Rate
874 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
2.77 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.01 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.85 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Bright Side + 1 427 817
People's Daily, China + 1 348 923
Tastemade + 1 103 651
UNILAD + 772 506
Genial + 693 275
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.55
National Geographic 41 084 493
0.81
Stylish Eve 25 317 150
1.2
2.94
0.24
BuzzFeed Food 21 820 983
0.05
Best Vines 21 364 571
1.39
2.42
Tastemade 17 650 601
0.12
Playboy 16 818 695
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
CNN Breaking News 40 072 761
0.04
The New York Times 28 425 737
0.04
The Economist 14 631 254
0
detikcom 12 870 132
0.02
Vogue Magazine 11 352 260
0.01
Wall Street Journal 11 277 158
0.04
TIME.com 10 963 510
0.19
E! News 10 014 053
0.04
Forbes 9 757 334
0.03
Breaking News 8 887 455
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
The Huffington Post 21.06.2016
Likes: 417 137
Comments: 453 691
Reposts: 1 637 152
Total Interactions: 2 507 980
Post Engagement Rate: 33.54

Learn from these cats' mistakes and take it slow with the frozen treats this summer.

UNILAD 26.06.2016
Likes: 619 275
Comments: 348 115
Reposts: 1 444 650
Total Interactions: 2 412 040
Post Engagement Rate: 15.9

This guy's girlfriend just can't get her head around this pizza dilemma 😂😂🍕

Shared 07.06.2016
Likes: 322 171
Comments: 26 047
Reposts: 1 694 117
Total Interactions: 2 042 335
Post Engagement Rate: 28.99

I REALLY needed to see this today. Tag a friend who needs it! Credit: David de los Santos - Photography & Timelapse http://www.daviddelossan.com/

UNILAD 01.06.2016
Likes: 420 789
Comments: 313 643
Reposts: 668 224
Total Interactions: 1 402 656
Post Engagement Rate: 9.61

"When your girlfriend asks you to help her with her diet..." This is amazing by Cot Dammit Elizabeth

The LAD Bible 30.06.2016
Likes: 509 013
Comments: 143 426
Reposts: 665 399
Total Interactions: 1 317 838
Post Engagement Rate: 9.64

We got Kevin Hart and Dwayne The Rock Johnson to impersonate each other and it's bloody hilarious! Central Intelligence is out now...

ZN.UA Зеркало недели 10.06.2016
Likes: 0
Comments: 0
Reposts: 482 076
Total Interactions: 482 076
Post Engagement Rate: 781.68

RT @HillaryClinton: Delete your account. https://t.co/Oa92sncRQY

E! News 11.06.2016
Likes: 24 609
Comments: 0
Reposts: 35 160
Total Interactions: 59 769
Post Engagement Rate: 0.6

Christina Grimmie has died after being shot at her concert in Orlando. #RIPChristina https://t.co/EuQZZ9hYg1 https://t.co/lpwNBSQaKM

People Magazine 11.06.2016
Likes: 0
Comments: 0
Reposts: 42 857
Total Interactions: 42 857
Post Engagement Rate: 0.59

RT @NBCTheVoice: There are no words. We lost a beautiful soul with an amazing voice. Our hearts go out to the friends, fans and family of @…

People Magazine 16.06.2016
Likes: 0
Comments: 0
Reposts: 31 330
Total Interactions: 31 330
Post Engagement Rate: 0.43

RT @ChrisMurphyCT: I am proud to announce that after 14+ hours on the floor, we will have a vote on closing the terror gap & universal back…

Sky Sports 03.06.2016
Likes: 0
Comments: 0
Reposts: 17 729
Total Interactions: 17 729
Post Engagement Rate: 0.44

RT @SkySportsNewsHQ: BREAKING NEWS: Sky Sources: Zlatan Ibrahimovic to sign for Manchester United on one-year contract. More on #SSNHQ http…

Новости Первого канала 04.06.2016
Likes: 3 954
Comments: 57
Reposts: 608
Total Interactions: 4 619
Post Engagement Rate: 0.94

Порхал как бабочка, жалил как пчела. Мохаммед Али (урождённый Кассиус Марселлус Клей), легендарный боксёр-тяжеловес, скончался в США на 75-м году жизни.

Life | Новости 11.06.2016
Likes: 3 833
Comments: 501
Reposts: 214
Total Interactions: 4 548
Post Engagement Rate: 0.54

ГОООООООООООООООЛ!!!!!!! 1:1!

Life | Новости 12.06.2016
Likes: 3 647
Comments: 243
Reposts: 364
Total Interactions: 4 254
Post Engagement Rate: 0.5

12 июня — День России С праздником, друзья!

Life | Новости 04.06.2016
Likes: 2 861
Comments: 440
Reposts: 374
Total Interactions: 3 675
Post Engagement Rate: 0.44

Легенда бокса Мохаммед Али скончался на 75 году жизни https://life.ru/416108

Life | Новости 05.06.2016
Likes: 3 013
Comments: 152
Reposts: 30
Total Interactions: 3 195
Post Engagement Rate: 0.38

Новость с фотографией Порошенко набирает в нашей ленте в среднем 100 лайков Давайте посмотрим, сколько наберет фото с Порошенко и трусами журналистки https://life.ru/416381

Комсомольская правда 07.06.2016
Likes: 21 742
Comments: 34
Reposts: 4 959
Total Interactions: 26 735
Post Engagement Rate: 10.48

Новости РБК 02.06.2016
Likes: 395
Comments: 6 528
Reposts: 27
Total Interactions: 6 950
Post Engagement Rate: 4.69

Главными врагами россияне считают США, Украину и Турцию, выявил опрос «Левада-центра». Главными друзьями при этом они назвали Белоруссию, Казахстан и Китай. За членство России в Евросоюзе высказались только 24% из них: http://www.rbc.ru/society/02/06/2016/574f9b8b9a79473d377cfaf0

Ozodlik Radiosi 15.06.2016
Likes: 4 041
Comments: 2 620
Reposts: 18
Total Interactions: 6 679
Post Engagement Rate: 1.62

АҲМАДБОЙ ОФИСИНИ ҚОРА НИҚОБЛИЛАР БОСДИ... Ayni damda ijtimoiy tarmoqlarda tarqayotgan quyidagi suratlar Ahmadboyning uyida olingani iddao qilinmoqda. ***** Халқ орасида “Аҳмадбой” номи билан танилган чинозлик тадбиркор Аҳмад Турсунбоевнинг Тошкент вилояти Чиноз туманидаги офиси 15 июн куни қора ниқобли махсус гурух томонидан ўраб олиниб, тадбиркорнинг ўзи қўлга олинди ва куннинг иккинчи ярмида олинган хабарларга қараганда у қўйиб юборилди. Унга қарашли “Чиноз Авто Ҳамкор” фирмаси йилига камида 100 фоизлик дивиденд ваъдаси билан одамлардан омонат олиш билан шуғулланиб келгани тўғрисида Озодлик ўз вақтида хабар қилган эди. Ўзини "Аҳмадбой Чиназский", дея таништирадиган тардбиркор Аҳмад Турсунбоев чоршанба куни қўлга олингани тўғрисида Озодликка Ўзбекистон ҳуқуқ-тартибот идораларидаги ўз манбаси хабар қилди. Озодликка маълум бўлишича, 38 ёшли Аҳмад Турсунбоев катта миқдордаги товламачиликда айбланмоқда. Озодлик манбасининг айтишича¸ “Аҳмад Турсунбоевнинг уйи жойлашган Тошкент вилоят

Аргументы и Факты в Беларуси 20.06.2016
Likes: 5 546
Comments: 7
Reposts: 1 044
Total Interactions: 6 597
Post Engagement Rate: 103.35

С этой памяткой мы точно не запутаемся в новых деньгах

Ozodlik Radiosi 04.06.2016
Likes: 5 128
Comments: 79
Reposts: 6
Total Interactions: 5 213
Post Engagement Rate: 1.27

Муҳаммад Алининг Тошкент ва Самарқандга ташрифи.1978 йил. СССРга ташрифи чоғида боксчи Москвадан ташқари Тошкент ва Самарқандга борган эди.Самарқандда Муҳаммад Али масжидда намоз адо этган

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.