Media, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
18 300 294 1 434
1 474 206 112
9 920 127 3 006
1 690 508 186
2 193 084 270
642 822 851
155 300 843
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
3.93% Percentage of users’ questions answered by brand Response Rate
257 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
3% Percentage of users’ questions answered by brand Response Rate
39 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
1% Percentage of users’ questions answered by brand Response Rate
86 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
5.17% Percentage of users’ questions answered by brand Response Rate
90 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
3.5% Percentage of users’ questions answered by brand Response Rate
381 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
1.9 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.1 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.87 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.15 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.57 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.23 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.08 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.89 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Blossom 5.8
LADbible 0.27
UNILAD 0.22
PTV Sports 0.18
NowThis 0.17
Fast-Growing Pages Fans Growth During the Reporting Period
Blossom + 3 074 648
China Daily + 2 455 053
China Xinhua News + 2 165 226
China.org.cn + 1 987 197
ESPN + 1 635 934
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
0.7
CGTN 50 511 518
0.28
MTV 49 157 339
0.33
National Geographic 44 449 430
1.29
BBC News 42 591 050
0.18
CCTV 41 009 497
0.09
Discovery 39 002 691
0.48
2.35
Bright Side 32 494 500
8.88
UNILAD 29 904 098
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
espn + 187 986
Vogue + 163 041
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
4.92
National Geographic 78 908 354
5.85
1.39
Vogue 16 438 302
20.71
espn 8 195 776
2.54
2.31
CNN 3 426 284
6.22
12.01
4.3
Gakku TV 973 871
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CNN Breaking News + 1 196 437
The New York Times + 1 036 684
CNN + 888 559
BBC Breaking News + 750 336
ESPN + 601 068
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
CNN Breaking News 51 458 465
0.06
The New York Times 38 540 190
0.2
CNN 36 527 363
0.16
ESPN 33 325 511
0.09
BBC Breaking News 33 298 309
0.02
The Economist 21 261 152
0.04
BBC News (World) 20 305 111
0.02
Reuters Top News 18 185 046
0.07
National Geographic 18 065 708
0.03
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SET India + 693 563
ToyPudding TV + 655 059
zeetv + 345 438
netd müzik + 218 776
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
Vevo 14 110 405
0.32
SET India 12 874 916
0.06
VICE 7 994 676
0.33
Boldly 7 964 078
0.34
ToyPudding TV 7 086 601
0.11
zeetv 7 033 120
0.21
Colors TV 6 287 610
0.07
0.37
Screen Junkies 6 149 682
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
The Economist 10 497 771
0
TechCrunch 10 334 200
0
BBC News 10 101 208
0.01
0
ESPN 8 848 618
0
TIME 8 668 827
0
UEFA.tv 8 654 422
0
Discover Magazine 7 991 334
0
Popular Science 7 424 420
0
Travel Channel 7 260 487
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Mash | Мэш + 214 786
МУЗ-ТВ + 98 781
#ЯРОССИЯ + 48 099
МАТЧ ТВ + 42 522
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.29
0.36
СТС 2 715 837
0.23
2.09
0.81
2.73
0.51
9.19
Лентач 1 575 544
0.13
ТСН 1 535 276
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Blossom 17.06.2017
Likes: 1 716 488
Comments: 51 002
Reposts: 3 702 346
Total Interactions: 5 469 836
Post Engagement Rate: 32.87

8 ways to transform and upgrade your wardrobe

Blossom 21.06.2017
Likes: 841 423
Comments: 24 538
Reposts: 1 912 639
Total Interactions: 2 778 600
Post Engagement Rate: 15.89

5 Hacks worth more than their weight in salt!

Blossom 20.06.2017
Likes: 693 888
Comments: 26 925
Reposts: 1 855 745
Total Interactions: 2 576 558
Post Engagement Rate: 14.9

4 Surprising things you can make with only 2 ingredients!

Blossom 16.06.2017
Likes: 788 412
Comments: 10 191
Reposts: 1 353 583
Total Interactions: 2 152 186
Post Engagement Rate: 12.97

When 1+1 is Greater Than 2

Blossom 28.06.2017
Likes: 718 463
Comments: 31 770
Reposts: 1 348 045
Total Interactions: 2 098 278
Post Engagement Rate: 11.28

7 Easy hacks to upgrade your bathroom!

National Geographic 08.06.2017
Likes: 1 448 007
Comments: 6 247
Reposts: 0
Total Interactions: 1 454 254
Post Engagement Rate: 1.86

Photo by @DavidDoubilet Celebrating World Oceans Day. A clownfish peers from the tentacles of its host anemone in Kimbe Bay, Papua New Guinea. The clownfish and the anemone are partners in the sea: the clownfish keeps predators from the anemone and the anemone provides valuable cover to an entire family of clownfish also called anemonefish. Papua New Guinea is a cornerstone of the Coral Triangle, a region in the Pacific Ocean known for its extreme marine biodiversity. It is critical for all us to recognize the role of oceans in our lives. We are inseparable from the sea, the ocean produces more than half of our oxygen and absorbs carbon dioxide. As the oceans go, so do we. Photographed for @NatGeo // @thephotosociety // #Ocean #Nemo #Clownfish #life #partners #beauty #WorldOceansDay For #MoreOcean follow @DavidDoubilet

National Geographic 18.06.2017
Likes: 1 402 705
Comments: 8 822
Reposts: 0
Total Interactions: 1 411 527
Post Engagement Rate: 1.79

Photo by @FransLanting #sponsored by @fujifilmX_US | Male emperor penguins are heroic symbols of fatherhood. After female emperors lay their eggs in the middle of the brutal Antarctic winter, their male partners take over incubation duty while the females go back to sea to replenish themselves. A male emperor incubates his precious egg by balancing it on his feet and he covers it with a brood flap to keep it warm. It takes up to two months for the eggs to hatch and during that period the prospective fathers do not eat or drink. By the time the chicks are born the males may have lost up to a third of their body weight. I spent a month camping on sea ice next to an emperor penguin colony in the Weddell Sea to document the parenting saga of these amazing birds on assignment for @NatGeo. - You can capture epic photos this Father's Day with the latest FUJIFILM X Series mirrorless technology. #sponsored #FathersDay #Penguins #Fatherhood #Antarctica #Chick #Parent #Nature

National Geographic 02.06.2017
Likes: 1 285 685
Comments: 4 066
Reposts: 0
Total Interactions: 1 289 751
Post Engagement Rate: 1.65

Photo: @andy_mann // While out searching for new dive sites off Selvagem Pequena Island, a remote archipelago 200 miles off the coast of Western Sahara, we observed this seemingly random wave rise from the depths and take the form of a snow-capped peak. A true sea monster which never formed the same way twice. We decided to have a look under it and quickly found an amazing sea-mount full of life. Always expect the unexpected at sea. Photographed on expedition with @natgeopristineseas, whose efforts have officially helped to protect this special place. // #followme @andy_mann to learn more about the "Savage Islands."

National Geographic 23.06.2017
Likes: 1 276 963
Comments: 7 737
Reposts: 0
Total Interactions: 1 284 700
Post Engagement Rate: 1.63

Photo by @BrianSkerry. A Gray Seal folds its flippers and poses for his portrait underwater in the Gulf of Maine. Extending from Cape Cod to Nova Scotia, the Gulf of Maine and its surrounding waters have been the economic bedrock of New England’s coastal communities, supporting a wide variety of commercial and recreational activities. Unfortunately, many factors currently threaten the vitality of the Gulf of Maine ecosystem. Decades of pollution, coastal habitat destruction, overfishing and bottom trawling have yielded havoc in the form of extensive habitat loss and diminished biodiversity. We live at a pivotal moment in history, where we understand the problems and have solutions; We simply need the will to take action. Restoring health to these important resources as rapidly as possible should be a national imperative. To see more images of ocean wildlife follow @BrianSkerry on Instagram. @thephotosociety @natgeocreative #gulfofmaine #maine #newengland #ne #ocean #underwater #photography #nat #geo #national #geographic #protect #conserve #preserve #nature #seal #cute #animals #atlantic #photooftheday

National Geographic 25.06.2017
Likes: 1 039 593
Comments: 2 639
Reposts: 0
Total Interactions: 1 042 232
Post Engagement Rate: 1.32

Floating effortlessly above the stormy waters of Lake Ontario a kaleidoscopic sphere of perfection defies time. Every fragile second of its existence warping reality–a circle leading back to place of youth and friendships unbroken. Then past, present and future collapse, the gate to another dimension closes—yet it remains more extraordinary than reality, a memory. Photo by @kengeiger

Vogue Magazine 14.06.2017
Likes: 242 363
Comments: 6
Reposts: 84 072
Total Interactions: 326 441
Post Engagement Rate: 2.54

How @BTS_twt became a global fashion phenomenon. https://t.co/W8I8i1bZc9

ABC News 16.06.2017
Likes: 211 143
Comments: 0
Reposts: 91 602
Total Interactions: 302 745
Post Engagement Rate: 2.81

This 5-year-old boy has had 3 heart surgeries in his short life. Watch his incredible reaction as he finds out he's… https://t.co/QE4W1lor3b

TIME 26.06.2017
Likes: 150 059
Comments: 0
Reposts: 53 196
Total Interactions: 203 255
Post Engagement Rate: 1.42

Meet the 25 most influential people on the Internet https://t.co/cJXARlLgdW https://t.co/Q8t1z82W0A

Vogue Magazine 13.06.2017
Likes: 122 770
Comments: 0
Reposts: 50 141
Total Interactions: 172 911
Post Engagement Rate: 1.35

How @BTS_twt became a global fashion phenomenon. https://t.co/NIhwQiyfbM

CBS News 28.06.2017
Likes: 100 941
Comments: 0
Reposts: 60 703
Total Interactions: 161 644
Post Engagement Rate: 2.72

Stranger stops to offer 20-year-old ride to work; days later, he returns with surprise that brings the man to tears… https://t.co/RUVrsqPhtD

netd müzik 27.06.2017
Likes: 179 129
Comments: 18 389
Reposts: 0
Total Interactions: 209 038
Post Engagement Rate: 3.55

Tarkan'ın, DMC etiketiyle yayınlanan "10" albümünde yer alan "Yolla" isimli şarkısı, video klibiyle netd müzik'te. Söz: Tarkan Müzik: Ozan Çolakoğlu, Tarkan Düzenleme: Ozan Çolakoğlu Yönetmen: Murad Küçük Bide baktım ki o da ne Sürü sürü bir sürü çile Toplanmış geliyorlar Güle oynaya yönüme Hani sözdü bundan böyle Gülecektin yüzüme Yazıklar olsun sana çelmeni taktın ya yine Oooooof İçime içime ata ata pat diye patlıcam valla Oooooof Bu gidişle sonunda salıcam aklı çayıra Yolla yolla kaderim yolla Acıları bana yolla Ne de olsa Dert babasıyım ya ben Vur ya lafımı olur vur ya Düşene bir de sen vur ya Ne de olsa Sabır taşıyım ya ben Yolla yolla kaderim yolla Acıları bana yolla Ne de olsa Dert babasıyım ya ben Vur ya lafımı olur vur ya Düşene bir de sen vur ya Ne de olsa Sabır taşıyım ya ben Bendeki de can insanım en nihayetinde Tut çek elimden ümidim uçurumun eşiğinde Oooooof İçime içime ata ata pat diye patlıcam valla Oooooof Bu gidişle sonunda salıcam aklı çayıra Ah benim şu bağrı yanık kalbim Bir türlü gün yüzü göremedi Feleğin elinde oyuncak garibim Bir türlü saadetini bilemedi Türkçe Pop oynatma listesi: http://bit.ly/ndm-turkcepop Yeni Hit Şarkılar: http://bit.ly/ndm-hitsarkilar netd müzik’te bu ay: http://bit.ly/ndm-enyeniler netd müzik, Facebook'ta, http://bit.ly/ndm-facebook aynı zamanda Twitter'da, http://bit.ly/ndm-twitter bir de Instagram'da! http://bit.ly/ndm-insta Peki YouTube kanalımıza abone oldunuz mu? http://bit.ly/2d8ihWS

ToyPudding TV 21.06.2017
Likes: 54 780
Comments: 769
Reposts: 0
Total Interactions: 84 734
Post Engagement Rate: 1.23

Let's play with Baby doll and BBQ kitchen food cooking toys Enjoy and subscribe, thanks - ToyPudding

BBC Radio 1 19.06.2017
Likes: 71 760
Comments: 2 346
Reposts: 0
Total Interactions: 74 881
Post Engagement Rate: 1.97

Paramore cover Drake's Passionfruit in the BBC Radio 1 Live Lounge

netd müzik 19.06.2017
Likes: 52 088
Comments: 6 475
Reposts: 0
Total Interactions: 71 781
Post Engagement Rate: 1.23

Seda Sayan feat. Yasin Keleş'in, DMC etiketiyle yayınlanan "Tabi Tabi" isimli tekli çalışması, video klibiyle netd müzik'te. Söz & Müzik: Altan Çetin Düzenleme: Yasin Keleş Yönetmen: Erkan Nas Türkçe Pop oynatma listesi: http://bit.ly/ndm-turkcepop Yeni Hit Şarkılar: http://bit.ly/ndm-hitsarkilar netd müzik’te bu ay: http://bit.ly/ndm-enyeniler netd müzik, Facebook'ta, http://bit.ly/ndm-facebook aynı zamanda Twitter'da, http://bit.ly/ndm-twitter bir de Instagram'da! http://bit.ly/ndm-insta Peki YouTube kanalımıza abone oldunuz mu? http://bit.ly/2d8ihWS

Boldly 18.06.2017
Likes: 59 142
Comments: 3 734
Reposts: 0
Total Interactions: 64 644
Post Engagement Rate: 0.82

Everyone should feel good about themselves in a swimsuit, regardless their size! Credits: https://www.buzzfeed.com/bfmp/videos/18945 Boldly BuzzFeedYellow has changed its name to Boldly. It's the same content you know and love just Bolder. Subscribe for daily videos about beauty, fashion, body positivity, and to join a community of incredible women working to empower and inspire each other. Check out more awesome videos at Boldly! https://bit.ly/2p6kiZu https://bit.ly/2nbQuy4 https://bit.ly/publy GET MORE BUZZFEED: https://www.buzzfeed.com https://www.buzzfeed.com/videos https://www.youtube.com/buzzfeedvideo https://www.youtube.com/boldly https://www.youtube.com/buzzfeedblue https://www.youtube.com/buzzfeedviolet https://www.youtube.com/perolike https://www.youtube.com/ladylike MUSIC Licensed via Audio Network SFX Provided By AudioBlocks (https://www.audioblocks.com) EXTERNAL CREDITS Swimsuits For All http://www.swimsuitsforall.com/features/summer-is-here/p/1

National Geographic 11.06.2017
Likes: 1 049
Comments: 20
Reposts: 67
Total Interactions: 1 136
Post Engagement Rate: 0.01

Photo of the Day: In Vietnam&#39;s Mekong Delta, a woman harvests water lilies. The fertile region is home to a wealth of plants and animals, and its agricultural yield has earned the Delta the nickname of Vietnam&#39;s &quot;rice bowl.&quot; <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Photography">#Photography</a>

National Geographic 25.06.2017
Likes: 965
Comments: 55
Reposts: 86
Total Interactions: 1 106
Post Engagement Rate: 0.01

Ocean trash is killing all kinds of sea animals—but we can do something about it. What’s your idea? Tell us: <a href="http://on.natgeo.com/2t9XIVO" class="ot-anchor">http://on.natgeo.com/2t9XIVO</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23ChasingGenius">#ChasingGenius</a>

Forbes 19.06.2017
Likes: 735
Comments: 308
Reposts: 35
Total Interactions: 1 078
Post Engagement Rate: 0.02

<b>Donald J. Trump Presidential Twitter Library A Smash For &#39;The Daily Show&#39;</b><br /><br />Due to a higher than expected turnout in New York City over the weekend, The Daily Show&#39;s free and open-to-the-public &quot;pop-up&quot; exhibit extended their hours in mid-stream so more proud Americans could soak-up a curated trove of the 45th President&#39;s most memorable tweets: <a href="http://on.forbes.com/62638mAyx" class="ot-anchor">http://on.forbes.com/62638mAyx</a>

National Geographic 04.06.2017
Likes: 962
Comments: 30
Reposts: 63
Total Interactions: 1 055
Post Engagement Rate: 0.01

Photo of the Day: In Mongolia, a hunter named Saliukhan pauses with his golden eagle. In this region, training eagles for hunting is a skill that is passed on through generations. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Photography">#Photography</a> 

StarTalk Radio 10.06.2017
Likes: 1 036
Comments: 6
Reposts: 10
Total Interactions: 1 052
Post Engagement Rate: 0.01

<b>Astronomers explain the formation of seven exoplanets around Trappist-1</b><br />From Phys.org: <i>Until now, there were two prevailing theories for the formation of planets…</i> Read more:<br /><a href="https://phys.org/news/2017-06-astronomers-formation-exoplanets-trappist-.html" class="ot-anchor">https://phys.org/news/2017-06-astronomers-formation-exoplanets-trappist-.html</a><br />Credit: NASA/R. Hurt/T. Pyle

Лентач 04.06.2017
Likes: 33 340
Comments: 618
Reposts: 1 819
Total Interactions: 35 777
Post Engagement Rate: 2.31

Лентач, помните историю о незрячем Сергее Иванове из Русиново и сборе средств для него? Рады сообщить, что общими усилиями всех неравнодушных Сергею купили новую квартиру, в которую он уже переехал! Спасибо всем откликнувшимся!

Mash | Мэш 07.06.2017
Likes: 32 984
Comments: 17
Reposts: 68
Total Interactions: 33 069
Post Engagement Rate: 29.28

[club112510789|Коротко о главном]

Лентач 01.06.2017
Likes: 24 837
Comments: 600
Reposts: 1 210
Total Interactions: 26 647
Post Engagement Rate: 1.73

Российское кино встает с колен https://www.kinopoisk.ru/film/1043713/

Mash | Мэш 02.06.2017
Likes: 24 202
Comments: 47
Reposts: 1 107
Total Interactions: 25 356
Post Engagement Rate: 36.7

[club112510789|Жесть, как она есть 👈]

Лентач 26.06.2017
Likes: 20 222
Comments: 589
Reposts: 1 001
Total Interactions: 21 812
Post Engagement Rate: 1.39

Новый ответ Павла Дурова касательно Telegram

РИА Новости 21.06.2017
Likes: 33 346
Comments: 800
Reposts: 1 750
Total Interactions: 35 896
Post Engagement Rate: 6.4

В Мурманске выпал снег: https://ria.ru/society/20170621/1496965719.html

Рамблер 21.06.2017
Likes: 16 583
Comments: 764
Reposts: 1 204
Total Interactions: 18 551
Post Engagement Rate: 10.43

На 92 году жизни скончался начальник советской нелегальной разведки КГБ СССР, основатель подразделения спецназа «Вымпел» Юрий Дроздов: http://on.rambler.ru/mUei

Рамблер 23.06.2017
Likes: 13 757
Comments: 2 151
Reposts: 977
Total Interactions: 16 885
Post Engagement Rate: 9.49

Скандальная история из Адыгеи. Выпускница Рузанна Туко на вручении медалей заявила, что ее одноклассница получила золотую медаль из-за должности мамы — руководителя управления образования района: http://on.rambler.ru/mrGP Вот, что сказала Рузанна Туко:

Комсомольская правда 15.06.2017
Likes: 11 889
Comments: 565
Reposts: 1 328
Total Interactions: 13 782
Post Engagement Rate: 5.09

Сегодня остановилось сердце Алексея Баталова Уходят Любимые артисты 😢 Вечная память и огромная благодарность http://www.kp.ru/daily/26692.4/3715847/?utm_source=odnoklassniki

ВЕСТИ.ru 21.06.2017
Likes: 9 839
Comments: 2 361
Reposts: 592
Total Interactions: 12 792
Post Engagement Rate: 2.43

Су-27 отогнал натовский истребитель от самолета #Шойгу. http://www.vesti.ru/doc.html?id=2901424&cid=8 Фото: Global Look Press

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.