Media, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
15 019 888 1 132
927 552 106
7 776 400 2 859
784 498 195
1 725 352 432
427 196 821
125 671 582
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
1% Percentage of users’ questions answered by brand Response Rate
1 582 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
6.21% Percentage of users’ questions answered by brand Response Rate
201 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
1% Percentage of users’ questions answered by brand Response Rate
1 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
2.63% Percentage of users’ questions answered by brand Response Rate
770 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
4.96% Percentage of users’ questions answered by brand Response Rate
315 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
8.5% Percentage of users’ questions answered by brand Response Rate
556 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
2.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.09 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
5.54 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.76 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.45 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.23 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.63 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.95 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.05 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.17 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Tastemade 0.53
UNILAD 0.41
Sky FM 0.36
Fast-Growing Pages Fans Growth During the Reporting Period
CCTVNews + 1 685 162
Bright Side + 1 427 817
People's Daily, China + 1 348 923
CCTV + 1 340 739
Tastemade + 1 103 651
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.12
MTV 48 477 026
0.55
National Geographic 41 084 493
0.34
Discovery 37 427 831
0.83
BBC News 30 581 814
0.04
Cartoon Network 28 359 708
0.68
CCTV 27 951 773
0.69
CCTVNews 27 268 442
0.01
Nickelodeon 26 821 295
0.81
Stylish Eve 25 317 150
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
National Geographic + 2 612 329
Vogue + 506 069
espn + 271 146
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
5.78
National Geographic 54 212 678
1.21
Vogue 11 324 052
5.35
14.41
espn 5 287 408
5.16
10.74
3.53
СТС 388 225
1.97
VOGUE Russia 286 687
6.42
RIA Novosti 280 352
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CNN Breaking News + 613 390
CNN + 601 227
BBC Breaking News + 588 726
The New York Times + 500 396
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
CNN Breaking News 40 072 761
0.24
ESPN 28 879 553
0.04
The New York Times 28 425 737
0.13
CNN 26 056 612
0.08
BBC Breaking News 23 541 973
0.08
BBC News (World) 14 869 154
0.04
The Economist 14 631 254
0.33
MTV 13 785 974
0.02
Reuters Top News 13 670 394
0.03
CNN en Español 13 272 025
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SET India + 266 455
zeetv + 163 205
BuzzFeedYellow + 151 738
Vevo + 132 977
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Vevo 12 202 620
0.11
VICE 7 009 691
1.39
BuzzFeedYellow 6 358 052
0.24
SET India 6 193 081
0.38
Screen Junkies 5 590 411
0.04
Comedy Central 5 020 394
0.03
0.12
0.05
Colors TV 4 193 374
0.61
The Voice 4 084 340
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TechCrunch + 113 701
BBC News + 98 313
Popular Science + 71 601
Travel Channel + 68 850
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
The Economist 10 377 933
0
TechCrunch 10 057 319
0
BBC News 9 780 630
0.03
0
ESPN 8 716 431
0
TIME 8 563 353
0
UEFA.tv 8 555 501
0
Discover Magazine 7 772 067
0
Popular Science 7 215 271
0.01
Travel Channel 7 118 334
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
МУЗ-ТВ + 60 092
СТС + 44 991
Матч ТВ + 42 479
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.06
СТС 1 039 843
1.87
ВЕСТИ.ru 478 888
0.18
0.97
Ozodlik Radiosi 419 052
0.23
ТНТ 407 708
0.09
0.5
2.72
0.09
СТС Love 272 444
UNILAD 26.06.2016
Likes: 608 828
Comments: 340 763
Reposts: 1 414 994
Total Interactions: 2 364 585
Post Engagement Rate: 15.58

This guy's girlfriend just can't get her head around this pizza dilemma 😂😂🍕

UNILAD 01.06.2016
Likes: 420 789
Comments: 313 643
Reposts: 668 224
Total Interactions: 1 402 656
Post Engagement Rate: 9.61

"When your girlfriend asks you to help her with her diet..." This is amazing by Cot Dammit Elizabeth

The LAD Bible 30.06.2016
Likes: 476 434
Comments: 134 470
Reposts: 630 141
Total Interactions: 1 241 045
Post Engagement Rate: 9.07

We got Kevin Hart and Dwayne The Rock Johnson to impersonate each other and it's bloody hilarious! Central Intelligence is out now...

The LAD Bible 19.06.2016
Likes: 520 880
Comments: 159 314
Reposts: 423 075
Total Interactions: 1 103 269
Post Engagement Rate: 8.17

When you realise you can stand in the pool... Provided by: JukinVideo

UNILAD 17.06.2016
Likes: 402 209
Comments: 76 816
Reposts: 606 609
Total Interactions: 1 085 634
Post Engagement Rate: 7.27

This little guy couldn't support the weight of his shell, so one genius vet made life easier for him. Amazing! 🙌🐢 via Ruptly

National Geographic 27.06.2016
Likes: 879 357
Comments: 5 271
Reposts: 0
Total Interactions: 884 628
Post Engagement Rate: 1.64

Photo by @jimmy_chin @alexhonnold and @_felipecamargo_ returning to earth after two weeks of cleaning off handholds, figuring out moves and finally climbing one of the longest, most difficult and overhanging routes in China. To get back down, the team had to rappel a 600ft line from the apex of the cave.

National Geographic 19.06.2016
Likes: 812 990
Comments: 13 180
Reposts: 0
Total Interactions: 826 170
Post Engagement Rate: 1.55

@FransLanting A young emperor penguin chick snuggles against its parent on the frozen ice around Antarctica. I share this image in celebration of Father’s Day. Follow me @FransLanting for more images of penguins-- @natgeo @thephotosociety @natgeocreative #Penguin #Antarctica #EmperorPenguin #FathersDay

National Geographic 13.06.2016
Likes: 729 374
Comments: 6 665
Reposts: 0
Total Interactions: 736 039
Post Engagement Rate: 1.39

@natgeo @stevewinterphoto Many comments on my cat posts say “I want one” This little ocelot’s mother was killed for the trade in endangered species and this kitten taken for the pet trade. Wild animals are NOT PETS. THIS OCELOT IS NOW DEAD, 8 days after it was rescued. It spent 3 days @cabildoverde then entered a vet clinic. This ocelot could have never been released into the wild as she did not receive the education on how to survive and hunt from her mom. These cats homes - the rainforests are vitally important to us as humans. Forests and grasslands provide 75% of the freshwater on the planet - and 50 % of the oxygen we need to breathe! The Amazon alone provides 20% of the oxygen. As I have been saying for years “If we save big cats we can help save ourselves” @BertieGregory and I are getting ready to go on an exciting expedition into the Colombian Amazon today. @natgeo @natgeocreative #bigcatsforever @thephotosociety #wildaid #ivoryfree #startwith1thing @eiainvestigator #photooftheday #illegalwildlifetrade #ocelot #rescued #endangeredspeciestrade #trafficking #heartbreaking

National Geographic 30.06.2016
Likes: 706 035
Comments: 2 401
Reposts: 0
Total Interactions: 708 436
Post Engagement Rate: 1.31

Photo by @brianlehmannphotography - Hot air balloons float above the unique #landscape near Göreme, Turkey. #Follow me @brianlehmannphotography for more interesting photos. #turkey #cappadocia

National Geographic 24.06.2016
Likes: 686 729
Comments: 2 903
Reposts: 0
Total Interactions: 689 632
Post Engagement Rate: 1.28

Photo by @jimmy_chin @_felipecamargo_ going for broke on one of the wildest overhanging multi pitch climbs I have ever seen. Getu River National Park contains some of the biggest caves systems in Asia. This area in Guizhou, China, is also a climber’s paradise with seemingly endless limestone cliffs and caves to explore. @thephotosociety

MTV 04.06.2016
Likes: 0
Comments: 0
Reposts: 263 802
Total Interactions: 263 802
Post Engagement Rate: 1.92

RT @MuhammadAli: https://t.co/Jr5HcJRmeA

MTV 11.06.2016
Likes: 0
Comments: 0
Reposts: 163 933
Total Interactions: 163 933
Post Engagement Rate: 1.19

RT @selenagomez: My heart is absolutely broken. I miss you Christina https://t.co/KWGwZZlj4t

BBC Sport 04.06.2016
Likes: 0
Comments: 0
Reposts: 90 352
Total Interactions: 90 352
Post Engagement Rate: 1.57

RT @MikeTyson: God came for his champion. So long great one. @MuhammadAli #TheGreatest #RIP https://t.co/jhXyqOuabi

MTV News 08.06.2016
Likes: 0
Comments: 0
Reposts: 89 970
Total Interactions: 89 970
Post Engagement Rate: 1.96

RT @chancetherapper: My auntie Yonce and Unc tryna fix me up. Pickin on me 😒😫 https://t.co/1BLPijIrYT

MTV 28.06.2016
Likes: 0
Comments: 0
Reposts: 78 821
Total Interactions: 78 821
Post Engagement Rate: 0.57

RT @NiallOfficial: Hello lovely people . What you upto on this fine day ?

BuzzFeedYellow 11.06.2016
Likes: 108 181
Comments: 6 656
Reposts: 0
Total Interactions: 114 837
Post Engagement Rate: 1.83

Always seek the giant. Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow MUSIC Jr High Angstathon White Lightning Little Evening Serenade Summer In My Heart Rolling End Dancin’ In Your Eyes Brook All I Know Licensed via Warner Chappell Production Music Inc. SFX provided by Audioblocks.  (https://www.Audioblocks.com) Footage provided by VideoBlocks http://vblocks.co/x/BuzzFeedYouTube Made by BFMP www.buzzfeed.com/videoteam

BuzzFeedYellow 10.06.2016
Likes: 98 269
Comments: 5 220
Reposts: 0
Total Interactions: 103 489
Post Engagement Rate: 1.65

"It’s like I’ve found my son, my brother, and my enemy all at once." Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow MUSIC Suspense Nightwatchers A Cours De Temps Toyland Grandads Gone Tokyo One Sturm und Drang Morning Good Morning Fairy Ballet Audio Network

BuzzFeedYellow 22.06.2016
Likes: 92 292
Comments: 7 398
Reposts: 0
Total Interactions: 99 690
Post Engagement Rate: 1.57

“She’s completely manipulated you into thinking you deserve this.” Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow MUSIC Indigio The Lovers Break Up Mellow Zone Twilight Steal Allure Amour Color Kaleidoscopes Bicycle Tour Restronic Esoterics Licensed via Warner Chappell Production Music Inc. SFX provided by Audioblocks.  (https://www.Audioblocks.com) Made by BFMP www.buzzfeed.com/videoteam + Brittany Ashley @britt27ash Allison Miller Instagram: @lilistbyr VIDEO Film Footage courtesy of Shutterstock, Inc. Used with Permission

BuzzFeedYellow 18.06.2016
Likes: 75 720
Comments: 14 082
Reposts: 0
Total Interactions: 89 802
Post Engagement Rate: 1.42

This is for all the fierce plus-size women out there working that confidence! Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow MUSIC Dirtbox Licensed via Audio Network Made by BFMP www.buzzfeed.com/videoteam + Models (in no specific order) Tess Holliday Instagram: @tessholliday Sheridan Watson Instagram: @IamSheridanW Jennifer Buckingham Instagram: @jennifer.buckingham Taylor Shanle Instagram: @blondeambiition Jerae Broughton Instagram: @curvyology Emily Wooten Instagram: @beautybywootie Krissy Blair Instagram: @krissy_cocopuffs Ryn Higgins Instagram: @rynhiggs Veronica Pome’e Instagram: @lovetolondon Sierra Santana Instagram:@vivalasantana Alexus Gregg Instagram: @lexiterese Kelsey Rose Weber Instagram:@kelsonation Elizabeth Estrada Instagram:@lizphoto Misty Marie Instagram: @mistymarieactress Kia Billinger Instagram: @kiabillinger

Screen Junkies 07.06.2016
Likes: 78 006
Comments: 11 632
Reposts: 0
Total Interactions: 89 638
Post Engagement Rate: 1.61

Want to experience Comic-Con the ScreenJunkies way? Enter here for a chance to win an all-expenses paid trip to San Diego: http://sj.plus/ComicCon Follow along with this kids movie/noir crime thriller full of bright colors and... racial slurs? Disney and Pixar's Zootopia is the film that will teach your kids tolerance and potentially turn them into future furries! Love Honest Trailers? We get even MORE honest over on ScreenJunkies Plus! ►► http://sj.plus/ht_GoPlus Got a tip? Email us ► tips@screenjunkies.com Follow us on Twitter ► http://twitter.com/screenjunkies Like us on Facebook ► http://www.fb.com/screenjunkies Get Screen Junkies Gear! ►► http://bit.ly/SJMerch Voiceover Narration by Jon Bailey: http://youtube.com/jon3pnt0 Title design by Robert Holtby Series Created by Andy Signore - http://twitter.com/andysignore & Brett Weiner Written by Spencer Gilbert, Dan Murrell, Joe Starr & Andy Signore Edited by Anthony Falleroni Also while we have you, why not check out more HONEST TRAILERS! Honest Trailers - Inside Out http://sj.plus/1RVWC0j Honest Trailers - The Jungle Book http://sj.plus/1Sp0TwZ Honest Trailers - Minions http://sj.plus/1NtSKTc Honest Trailers - Frozen http://sj.plus/24v2KE3 Honest Trailers - Aladdin http://sj.plus/1Ubl9nR Honest Trailers - Deadpool http://sj.plus/Deadpool

National Geographic 20.06.2016
Likes: 1 475
Comments: 35
Reposts: 204
Total Interactions: 1 714
Post Engagement Rate: 0.02

Tonight the full moon will rise on the summer solstice for the first time in nearly 70 years. Find out when to see this and more celestial events this season. <br />

National Geographic 04.06.2016
Likes: 1 433
Comments: 26
Reposts: 97
Total Interactions: 1 556
Post Engagement Rate: 0.02

Smoke from a bonfire and delicate blossoms create contrast against the twisted branches of a cherry tree in Japan.

National Geographic 17.06.2016
Likes: 1 379
Comments: 24
Reposts: 104
Total Interactions: 1 507
Post Engagement Rate: 0.02

A fruit bat rests in Melbourne, Australia, with its wings wrapped around its body for warmth. Fruit bats play an important environmental role in fruit seed dispersal and pollination. 

National Geographic 22.06.2016
Likes: 1 337
Comments: 30
Reposts: 131
Total Interactions: 1 498
Post Engagement Rate: 0.02

Beneath a full moon in Krabi, Thailand, bioluminescent phytoplankton surround swimmers in circles of brilliant blue light.  

National Geographic 28.06.2016
Likes: 1 379
Comments: 19
Reposts: 85
Total Interactions: 1 483
Post Engagement Rate: 0.02

A woman harvests water lilies in a pond in the Mekong Delta in Vietnam.

Love Radio 17.06.2016
Likes: 2 522
Comments: 10 788
Reposts: 365
Total Interactions: 13 675
Post Engagement Rate: 2.12

Наконец! Пришло долгожданное лето практически в каждый регион нашей необъятной страны! Теперь незадача: в чем выходить на улицу? И у этого вопроса есть свое решение - футболка Love Radio с автографами... группы #MBAND! Но подарим ее мы только тому человеку, кто точно обещает носить футболку все лето сутками напролет! Ведущий Love Radio [id92719898|Руслан Полянский] встретился на днях с парнями. Анатолий, Артем и Никита с удовольствием подписали футболку и даже сами подкинули идею для конкурса! 1) вступи в сообщество [club17309915|Love Radio ВКонтакте] 2) сделай репост и обязательно закрепи у себя на стенке его до окончания конкурса. 3) Стииииих! Да-да, оставь в комментариях самый клевый стих, при этом он должен обязательно содержать следующие слова: - Love Radio - MBAND - Лето *победителя выберет редакция Love Radio и участники группы. А итоги вывесим в формате видео! Вы готовы?! Тогда вперееееед! #LoveRadio #MBAND #Лето

Матч ТВ 11.06.2016
Likes: 7 929
Comments: 689
Reposts: 984
Total Interactions: 9 602
Post Engagement Rate: 1.68

ВСЕ! НИЧЬЯ! ПРЕКРАСНЫЙ РЕЗУЛЬТАТ! Евро-2016, группа B Англия — Россия 1:1

МУЗ-ТВ 10.06.2016
Likes: 6 396
Comments: 2 399
Reposts: 253
Total Interactions: 9 048
Post Engagement Rate: 1.14

Победителем в номинации "Лучший исполнитель" стал Сергей Лазарев! #премиямузтв #премиямузтв2016

Матч ТВ 17.06.2016
Likes: 6 740
Comments: 697
Reposts: 980
Total Interactions: 8 417
Post Engagement Rate: 1.45

Победа! "Последний император" совершил настоящее чудо! Смешанные единоборства. Fight Nights Емельяненко — Мальдонадо

Love Radio 30.06.2016
Likes: 7 227
Comments: 67
Reposts: 379
Total Interactions: 7 673
Post Engagement Rate: 1.18

30 июня в утреннем шоу Love Radio состоялась эксклюзивная премьера трека MBAND! Наши Красавцы: Курочкин и Соколов - созвонились с парнями, поиграли с ними и узнали очень много интересного! #LoveRadio #MBAND #поколениеМ #АнатолийЦой #АртемПиндюра #НикитаКиоссе

Эхо Москвы 06.06.2016
Likes: 1 405
Comments: 28 686
Reposts: 229
Total Interactions: 30 320
Post Engagement Rate: 33.14

Владимир Рыжков. А в деревне Шилово — упала водокачка Вся Москва перекопана. Везде плитку меняют на плитку, асфальт на асфальт, развязки – на развязки. Масштаб работ грандиозный, денег палится на это немерено – сотни миллиардов рублей. При этом российская провинция глохнет, разрушается, хиреет. Денег там нет ни на что, дороги по всей стране – как после немецких бомбежек. Провинциалы, попадающие в Москву, смотрят на московские дороги, как на кадры из киносказки. Между тем, долги регионов достигли астрономических 2.7 трлн рублей, и продолжают расти. В столице Алтайского края Барнауле нет денег ни на дороги, ни на бордюры, зато Москва может позволить себе украсить город самыми дорогими в мире пасхальными яйцами и зелеными головами из пластика – за сотни миллионов рублей из городского бюджета. Москва пухнет – провинция хиреет. В ближайшие годы этот город вырастет и распухнет еще на 3.5 миллиона жителей! – за счет дальнейшего обескровливания провинции. Безумная политика – и для самой

Комсомольская правда 07.06.2016
Likes: 21 742
Comments: 34
Reposts: 4 959
Total Interactions: 26 735
Post Engagement Rate: 10.48

Телеканал Дождь 24.06.2016
Likes: 222
Comments: 8 506
Reposts: 24
Total Interactions: 8 752
Post Engagement Rate: 5.12

«Рубежом стал закон Димы Яковлева. Тогда стало понятно, что бога нет, и всё дозволено» Итоги «бешеного принтера» с Глебом Павловским, Леонидом Гозманом и Михаилом Фишманом:

Телеканал Дождь 02.06.2016
Likes: 471
Comments: 7 049
Reposts: 86
Total Interactions: 7 606
Post Engagement Rate: 4.47

Главными друзьями России опрошенные считают Белоруссию, Казахстан и Китай

Телеканал Дождь 11.06.2016
Likes: 346
Comments: 7 167
Reposts: 50
Total Interactions: 7 563
Post Engagement Rate: 4.43

Российские болельщики прорвались на трибуну фанатов сборной Англии по окончании матча и устроили драку

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.