Media, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
15 678 473 1 317
1 038 539 99
8 132 257 1 849
949 678 189
1 870 620 398
488 914 804
131 506 636
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
1.33% Percentage of users’ questions answered by brand Response Rate
1 598 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
10.65% Percentage of users’ questions answered by brand Response Rate
531 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
8.55% Percentage of users’ questions answered by brand Response Rate
2 354 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
6.84% Percentage of users’ questions answered by brand Response Rate
448 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
5.1% Percentage of users’ questions answered by brand Response Rate
987 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
63.1 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.01 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
5.03 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.67 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.09 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.19 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.57 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.95 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.04 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.07 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
MTVLA + 2 415 691
CCTVNews + 1 920 665
CCTV + 1 714 115
People's Daily, China + 1 545 334
Bright Side + 1 279 619
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.51
MTV 48 995 355
0.6
National Geographic 41 886 642
0.48
Discovery 37 913 313
1.28
BBC News 32 609 004
0.66
CCTV 32 224 710
0.97
CCTVNews 31 481 687
0.07
Cartoon Network 28 308 131
0.03
Nickelodeon 26 943 087
1.41
GiveMeSport 25 507 033
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
National Geographic + 1 885 179
Vogue + 432 265
espn + 218 617
CNN + 89 501
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
9.05
National Geographic 58 648 231
1.09
Vogue 12 168 733
7.86
14.51
espn 5 804 221
4.21
1.42
CNN 2 333 045
8.99
4.71
СТС 420 328
2.29
VOGUE Russia 304 046
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CNN + 741 921
CNN Breaking News + 727 003
The New York Times + 675 901
BBC Breaking News + 611 552
China Xinhua News + 455 569
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.02
CNN Breaking News 41 618 079
0.06
The New York Times 29 786 308
0.27
ESPN 29 489 602
0.12
CNN 27 566 070
0.03
BBC Breaking News 24 949 912
0.02
BBC News (World) 15 596 547
0.01
The Economist 15 534 448
0.01
Reuters Top News 14 483 157
0.11
MTV 13 995 593
0.01
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SET India + 295 132
netd müzik + 244 364
BuzzFeedYellow + 186 212
zeetv + 159 815
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Vevo 12 519 824
0.05
VICE 7 135 778
0.2
SET India 6 783 046
1.26
BuzzFeedYellow 6 675 569
0.43
Screen Junkies 5 642 727
0.05
Comedy Central 5 087 522
0.02
0.06
Colors TV 4 389 137
0.14
zeetv 4 346 398
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TechCrunch + 113 128
BBC News + 101 897
Popular Science + 80 249
StarTalk Radio + 67 936
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
The Economist 10 503 515
0
TechCrunch 10 297 277
0
BBC News 9 996 496
0.03
0
ESPN 8 825 652
0
TIME 8 676 047
0
UEFA.tv 8 633 920
0
Discover Magazine 7 942 878
0
Popular Science 7 383 198
0
Travel Channel 7 261 886
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.07
СТС 1 039 160
2.14
ВЕСТИ.ru 496 972
0.16
1.18
Ozodlik Radiosi 439 283
0.21
ТНТ 416 365
0.29
0.06
2.67
0.6
UNILAD 02.08.2016
Likes: 772 363
Comments: 343 020
Reposts: 1 588 998
Total Interactions: 2 704 381
Post Engagement Rate: 16.01

This girl constantly pretends to fall over in public and it's too much 😂😂🙈 by Paige Ginn

UNILAD 19.08.2016
Likes: 519 803
Comments: 224 487
Reposts: 1 568 461
Total Interactions: 2 312 751
Post Engagement Rate: 13.28

Anyone in a relationship can relate to this 😂

UNILAD 20.08.2016
Likes: 846 647
Comments: 161 502
Reposts: 915 048
Total Interactions: 1 923 197
Post Engagement Rate: 11

This little guy has got it pretty good! 🙌🙌 by Bradley Friesen - iamkokonutz

Genial 16.08.2016
Likes: 293 628
Comments: 13 093
Reposts: 1 518 432
Total Interactions: 1 825 153
Post Engagement Rate: 17.4

Excelente reflexión: uno cosecha lo que siembra

UNILAD 07.08.2016
Likes: 852 658
Comments: 132 702
Reposts: 756 637
Total Interactions: 1 741 997
Post Engagement Rate: 10.17

This guy and his Grandma have the best relationship 😂👵🏻 by Ross Smith

National Geographic 11.08.2016
Likes: 1 426 157
Comments: 10 428
Reposts: 0
Total Interactions: 1 436 585
Post Engagement Rate: 2.5

by @drewtrush // Moraine Lake, and the Valley of the Ten Peaks dominating the landscape in Banff National Park. #phonetography @thephotosociety @natgeocreatvie #nationalgeographicexpeditions

National Geographic 12.08.2016
Likes: 1 391 476
Comments: 7 780
Reposts: 0
Total Interactions: 1 399 256
Post Engagement Rate: 2.44

Photo by @FransLanting “Elephant Reflections” At a water hole in Botswana’s Okavango Delta, a majestic bull elephant towers above his reflection with a herd of thirsty kudus on the horizon. I spent time at the water’s edge in the darkness before dawn, with elephants moving around me like shadowy shapes, waiting for an opportunity to capture this classic scene of wild Africa. I share this image in honor of World Elephant Day and I salute the organizations and individuals who are standing up to stop the slaughter of elephants worldwide. Follow me @FransLanting to see more images of elephants and other wildlife from around the world. @natgeotravel @thephotosociety @natgeocreative #savetheelephants #Elephants #Tanzania #Okavango #Dawn #WildAid #wild_net #WorldElephantDay

National Geographic 12.08.2016
Likes: 1 371 398
Comments: 6 910
Reposts: 0
Total Interactions: 1 378 308
Post Engagement Rate: 2.4

Photo by @randyolson Wood River Nebraska - This was the last night of the last trip for an @natgeo assignment on the Ogallala Aquifer. I had bedded down in the blind when the cranes started to land for the night just outside… then the storm rolled in. Sand Hill Cranes are the grassland birds of the great plains. They migrate from Siberia to northern Mexico. Brice Krohn of @cranetrustnvc told me they counted 413,000 Sandhill Cranes on this evening… more than they’ve ever counted before. These conservation groups are working like crazy to keep 20 miles of the Platte River braided and perfect habitat for the cranes that come through their area. @thephotosociety @natgeocreative

National Geographic 09.08.2016
Likes: 1 360 916
Comments: 3 752
Reposts: 0
Total Interactions: 1 364 668
Post Engagement Rate: 2.38

Photo @ladzinski / A female #osprey returning to her nest in a small #CyprusTree at sunrise. An osprey's diet is comprised almost exclusively of fish and can be found on every continent around the globe expect for Antarctica.

National Geographic 09.08.2016
Likes: 1 245 286
Comments: 16 387
Reposts: 0
Total Interactions: 1 261 673
Post Engagement Rate: 2.2

photo by @joelsartore | Happy #WorldCatDay from the #PhotoArk! This is a 4-week old, male leopard #cat. #photooftheday

ESPN 14.08.2016
Likes: 70 094
Comments: 0
Reposts: 38 014
Total Interactions: 108 108
Post Engagement Rate: 0.37

He was a 15-yr-old Baltimore kid at the 2000 Olympics. Now, all these years later, he retires with 23 golds. LEGEND https://t.co/SwwXdRE2AH

ESPN 14.08.2016
Likes: 61 532
Comments: 0
Reposts: 35 399
Total Interactions: 96 931
Post Engagement Rate: 0.33

Just two GOATs named Michael wearing No. 23. https://t.co/R71seEGaVA

billboard 30.08.2016
Likes: 49 416
Comments: 0
Reposts: 25 413
Total Interactions: 74 829
Post Engagement Rate: 1.86

.@JustinBieber lands 8 Guinness World Records https://t.co/GZRc0jl7Mn https://t.co/fivqQPZZWi

ESPN 10.08.2016
Likes: 41 922
Comments: 0
Reposts: 22 378
Total Interactions: 64 300
Post Engagement Rate: 0.22

Most golds in Olympic history 21: Michael Phelps 9: Carl Lewis 9; Mark Spitz 9: Larisa Latynina 9: Paavo Nurmi GOAT https://t.co/SXInudIKTf

ESPN 12.08.2016
Likes: 33 221
Comments: 0
Reposts: 17 029
Total Interactions: 50 250
Post Engagement Rate: 0.17

Greatness. Simone Biles won all-around by 2.1 points — bigger than the margin of victory from 1980-2012...combined. https://t.co/gzzrA53ehj

BuzzFeedYellow 13.08.2016
Likes: 199 375
Comments: 21 195
Reposts: 0
Total Interactions: 220 570
Post Engagement Rate: 3.37

It's a lot like insecurities. You feel like you're naked but no one else notices. Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow Made by BFMP www.buzzfeed.com/videoteam + [Julie Nolan] [http://instagram.com/julie_kn/] + [Pashur, Body Painter] [www.canvasalive.com] MUSIC P-volve Licensed via Audio Network You’re My Digital Licensed via Audio Network Adrenaline Surge Licensed via Audio Network Hush Hush Licensed via Audio Network New Leaf Licensed via Audio Network SFX Provided By AudioBlocks (https://www.audioblocks.com) GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow

BuzzFeedYellow 07.08.2016
Likes: 109 064
Comments: 8 286
Reposts: 0
Total Interactions: 117 350
Post Engagement Rate: 1.8

We both have very cute heads. Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow MUSIC Funked Out Licensed via Audio Network Hot Pan Licensed via Audio Network Line of Battle Licensed via Audio Network Here Comes Trouble Licensed via Audio Network Air Jamaica Licensed via Warner Chappell Production Music Inc. Check It Licensed via Warner Chappell Production Music Inc. Get To It Licensed via Warner Chappell Production Music Inc. Made by BFMP www.buzzfeed.com/videoteam + [Lili Kaytmaz] [@lilikaytmazmakeup] + [Sunny Drissia] [@sunnydrissiamakeup] GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow

The Voice 22.08.2016
Likes: 100 719
Comments: 6 546
Reposts: 0
Total Interactions: 107 265
Post Engagement Rate: 2.57

The superstar coaches bring the house down with their incredible performance of the Aerosmith hit. » Get The Voice Official App: http://bit.ly/TheVoiceOfficialApp » Subscribe for More: http://bit.ly/TheVoiceSub » The Voice Returns Monday September 19 8/7c on NBC! » Get More of The Voice: http://www.nbc.com/the-voice » Check Out NBC's Upcoming Fall Shows: http://bit.ly/NBCNewFallShows THE VOICE ON SOCIAL: Like The Voice: http://Facebook.com/NBCTheVoice Follow The Voice: https://Twitter.com/NBCTheVoice The Voice Tumblr: http://nbcTheVoice.Tumblr.com/ Google+: https://plus.google.com/+TheVoice/ The Voice Pinterest: http://Pinterest.com/nbcTheVoice/ NBC’s The Voice follows the strongest vocalists from across the country and invites them to compete in this season's blockbuster vocal competition. Find The Voice trailers, full episode highlights, previews, promos, clips, and digital exclusives here. NBC ON SOCIAL: NBC YouTube: http://www.youtube.com/nbc Like NBC: http://Facebook.com/NBC Follow NBC: http://Twitter.com/NBC NBC Tumblr: http://nbctv.tumblr.com/ NBC Google+: https://plus.google.com/+NBC/posts ABOUT THE VOICE The Voice 2016 USA YouTube channel features exclusive content with The Voice coaches, highlights from The Voice auditions, interviews with The Voice winners, as well as The Voice recaps and results. Learn more about The Voice contestants, The Voice tour, the eliminations, and follow your favorite performers all the way to the finale. In season 11, internationally acclaimed artists Miley Cyrus and Alicia Keys join Adam Levine and Blake Shelton as celebrity musician coaches, while Carson Daly continues to serve as host. The show's innovative format features five stages of competition: the first begins with the blind auditions, followed by the battle rounds, the knockouts, the live playoffs and finally, the live performance shows. Miley Cyrus, Alicia Keys, Adam Levine and Blake Shelton: "Dream On" - The Voice 2016 https://youtu.be/2l2HQdPt92U The Voice http://www.youtube.com/user/nbcthevoice

BuzzFeedYellow 27.08.2016
Likes: 92 159
Comments: 2 828
Reposts: 0
Total Interactions: 94 987
Post Engagement Rate: 1.43

"I just really don't want this to be...a prank." Check out more awesome videos at BuzzFeedYellow! http://bit.ly/YTbuzzfeedvideo GET MORE BUZZFEED: www.buzzfeed.com www.buzzfeed.com/video www.buzzfeed.com/videoteam www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet www.youtube.com/buzzfeed BuzzFeedYellow More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! MUSIC Audioblocks City Lights licensed by Warner Chappell Extreminosity licensed by Warner Chappell Cloud District licensed by Warner Chappell Harder licensed by Warner Chappell Audioblocks Merry Go Round licensed by Warner Chappell Made by BFMP www.buzzfeed.com/videoteam.

BuzzFeedYellow 10.08.2016
Likes: 90 405
Comments: 3 787
Reposts: 0
Total Interactions: 94 192
Post Engagement Rate: 1.44

Saf & Freddie swapped boyfriends for a day and did EVERYTHING - except sex stuff. Check out more awesome BuzzFeedYellow videos! http://bit.ly/YTbuzzfeedyellow MUSIC Valse Du Soir Licensed via Audio Network Orchestral Transition Licensed via Audio Network The Strut Licensed via Warner Chappell Production Music Inc. Quirksworks Licensed via Warner Chappell Production Music Inc. Dance Hall Licensed via Warner Chappell Production Music Inc. Be Baa Hop Licensed via Warner Chappell Production Music Inc. Made by BFMP www.buzzfeed.com/videoteam + [Tyler Williams] [https://www.instagram.com/tylerlwilliams29/] + [Paul Dupree] [https://www.instagram.com/pauldupree/] GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow

National Geographic 07.08.2016
Likes: 1 290
Comments: 20
Reposts: 74
Total Interactions: 1 384
Post Engagement Rate: 0.01

Photo of the Day: In a stunning night-time image, Arizona's Havasu Falls—located in the Havasupai Indian Reservation—is illuminated by head-lamp against a backdrop of stars.

National Geographic 06.08.2016
Likes: 1 194
Comments: 13
Reposts: 57
Total Interactions: 1 264
Post Engagement Rate: 0.01

Photo of the Day: Taiwan’s National Chiang Kai-shek Memorial Hall—dedicated to the former president of the Republic of China—is a popular spot for national celebrations.

National Geographic 10.08.2016
Likes: 1 153
Comments: 13
Reposts: 47
Total Interactions: 1 213
Post Engagement Rate: 0.01

Photo of the Day: A whale shark, the largest fish species, swims through clear waters along Qatar's coast.

National Geographic 14.08.2016
Likes: 1 059
Comments: 21
Reposts: 52
Total Interactions: 1 132
Post Engagement Rate: 0.01

Photo of the Day: The wet season typically lasts from May to June in the mountainous village of Y Ty, Vietnam.

National Geographic 09.08.2016
Likes: 1 037
Comments: 18
Reposts: 66
Total Interactions: 1 121
Post Engagement Rate: 0.01

Photo of the Day: A break in the clouds reveals the alien-looking landscape around the summit area of Haleakalā volcano in Hawaii’s Haleakalā National Park.

СТС 28.08.2016
Likes: 15 471
Comments: 188
Reposts: 146
Total Interactions: 15 805
Post Engagement Rate: 0.68

Нельзя просто так взять и не лайкнуть это фото! 😍

МАТЧ ТВ 20.08.2016
Likes: 9 787
Comments: 1 194
Reposts: 923
Total Interactions: 11 904
Post Engagement Rate: 1.7

МОЛНИЯ 🇷🇺 Женская сборная России по гандболу завоевала ЗОЛОТО #Рио2016, обыграв в финале команду Франции (22:19)

СТС 05.08.2016
Likes: 9 752
Comments: 97
Reposts: 140
Total Interactions: 9 989
Post Engagement Rate: 0.44

[club41781422|«Молодежка»] желает нашим олимпийцам больших побед! 🇷🇺

НАШЕ Радио 06.08.2016
Likes: 7 439
Comments: 186
Reposts: 1 870
Total Interactions: 9 495
Post Engagement Rate: 1.37

Сегодня Михаилу "Горшку" Горшенёву исполнилось бы 43 года http://www.nashe.ru/2016/08/mihail-gorshnev-43/

СТС 12.08.2016
Likes: 8 617
Comments: 126
Reposts: 62
Total Interactions: 8 805
Post Engagement Rate: 0.39

Поздравляем с днём рождения Матвея Зубалевича! Желаем достижения новых высот, реализации своих целей и успеха!

Новости Первого канала 19.08.2016
Likes: 80 021
Comments: 423
Reposts: 1 023
Total Interactions: 81 467
Post Engagement Rate: 42

Уже пятую Олимпиаду подряд все золото по синхронному плаванию завоевывает российская сборная! Поздравляем наших спортсменок с победой в соревнованиях групп!

Новости РБК 05.08.2016
Likes: 35 377
Comments: 4 581
Reposts: 1 311
Total Interactions: 41 269
Post Engagement Rate: 27.07

«Не должен человек, советующий учителям «как-то, где-то подрабатывать, чтобы выжить», стоять во главе кабинета министров», — петиция за отставку Медведева собрала 160 тысяч подписей на сайте Change.org: http://www.rbc.ru/rbcfreenews/57a45d689a794709e9f82e4e

Радиостанция Юмор FM 17.08.2016
Likes: 40 518
Comments: 28
Reposts: 571
Total Interactions: 41 117
Post Engagement Rate: 15.74

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Радиостанция Юмор FM 17.08.2016
Likes: 21 516
Comments: 38
Reposts: 196
Total Interactions: 21 750
Post Engagement Rate: 8.33

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Телеканал «Домашний» 07.08.2016
Likes: 17 279
Comments: 177
Reposts: 137
Total Interactions: 17 593
Post Engagement Rate: 17.37

Самая красивая пара турецких актеров Халит Эргенч и Бергюзар Корель празднуют семилетие семейной жизни : http://www.domashniy.ru/e228238

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.