Kids Goods, June 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
989 838 22
16 552 19
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
22.07% Percentage of users’ questions answered by brand Response Rate
2 327 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29.05% Percentage of users’ questions answered by brand Response Rate
541 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
JOHNSON'S baby Average Response Time: 3 933 min. Response Rate: 70% AMIQ: 4
Best Response Best brand according to the quality of reaction to users’ orders and questions
Nuna (UK) Average Response Time: 708 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.19 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.14 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
JOHNSON'S baby + 103 686
Pampers + 97 799
Fisher-Price + 78 750
Philips Avent + 39 359
LEGO + 38 126
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Pampers 17 371 779
0.06
Barbie 13 997 060
0.13
LEGO 12 409 763
0
JOHNSON'S baby 12 039 643
0.04
Fisher-Price 5 227 332
0.24
Pampers 4 396 881
0
Pampers 3 219 304
0
Philips Avent 3 199 563
0.27
Fleischmann 3 014 942
0.05
Disney Baby 2 916 500
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Disney España + 8 098
Disney Store + 3 304
Huggies® + 1 979
Mothercare + 386
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
Disney Store 503 214
0.72
Disney España 293 393
0.02
Huggies® 95 328
0.03
Mothercare 86 444
0.03
0
0
4moms 35 659
0
Graco 31 424
0.1
Pampers UK 27 306
0
Cotton Babies 23 602
LEGO 01.06.2017
Likes: 103 776
Comments: 979
Reposts: 3 569
Total Interactions: 108 324
Post Engagement Rate: 0.88

The fairground is open and magic awaits! The LEGO Creator Expert Carousel set is available now: http://LEGO.build/10257

LEGO 29.06.2017
Likes: 32 803
Comments: 3 900
Reposts: 8 079
Total Interactions: 44 782
Post Engagement Rate: 0.36

Check out this McLaren 720s that is being built at the #GoodwoodFOS Once complete, a total of 280,000 LEGO bricks will have been used for the construction. The McLaren 720s weighs 2,800 pounds. This LEGO version is expected to weigh 3,500 pounds!😱 #LEGOSpeedChampions #FOS Racing to get your own LEGO McLaren 720s? Find it available here: http://LEGO.build/FOS

Barbie 21.06.2017
Likes: 25 863
Comments: 6 073
Reposts: 9 217
Total Interactions: 41 153
Post Engagement Rate: 0.29

THIS IS NOT A DRILL! Ken has a man bun. #ManBunKen #TheDollEvolves Shop the dolls: http://dolltasti.cc/2rB708f

LEGO 10.06.2017
Likes: 34 044
Comments: 265
Reposts: 6 180
Total Interactions: 40 489
Post Engagement Rate: 0.33

The Bright Knight, a hero to all. Adam West 1928-2017

LEGO 30.06.2017
Likes: 29 662
Comments: 3 952
Reposts: 5 793
Total Interactions: 39 407
Post Engagement Rate: 0.32

One set - endless destinations! Introducing the LEGO London Bus - arriving exclusively in LEGO Stores this summer 🚍❤️ http://LEGO.build/LondonBusAnnouncement

Disney España 19.06.2017
Likes: 3 507
Comments: 24
Reposts: 2 624
Total Interactions: 6 155
Post Engagement Rate: 2.11

Un día como hoy en 1998, ella encontraba a su guerrera interior y lideraba el camino. ¡Feliz aniversario Mulán! https://t.co/RwPDqsoPJs

Disney España 15.06.2017
Likes: 2 816
Comments: 2
Reposts: 2 090
Total Interactions: 4 908
Post Engagement Rate: 1.7

Una huella y un legado imborrable desde hace 23 años. Feliz aniversario #ElReyLeón https://t.co/0tgv9e0Pwl

Disney España 20.06.2017
Likes: 2 920
Comments: 4
Reposts: 1 114
Total Interactions: 4 038
Post Engagement Rate: 1.39

La pista pide más al veterano #RayoMcQueen. #Cars3, 14 de julio en cines. https://t.co/0yx9VopLqa

Disney España 12.06.2017
Likes: 3 188
Comments: 2
Reposts: 464
Total Interactions: 3 654
Post Engagement Rate: 1.27

¡Llegó el día! A las16:20h en el IG de #DisneyChannel @karolsevilla contestará a algunas de vuestras preguntas! ¿Qu… https://t.co/QrnM9VBwtT

Disney España 27.06.2017
Likes: 1 515
Comments: 0
Reposts: 1 152
Total Interactions: 2 667
Post Engagement Rate: 0.91

Hace 20 años entendimos que el poder del ❤ de Hércules, y no su fuerza, le convirtió en héroe más grande de todos.… https://t.co/OH20AfpDKD

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.