Kids Goods, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
829 363 17
14 007 21
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
18.42% Percentage of users’ questions answered by brand Response Rate
1 040 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
26.08% Percentage of users’ questions answered by brand Response Rate
1 228 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
egg stroller UK Average Response Time: 506 min. Response Rate: 100% AMIQ: 3
Engagement Rate Average Values in a Selected Range
0.31 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.26 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Pampers + 171 001
JOHNSON'S baby + 123 757
Fisher-Price + 63 145
LEGO + 48 038
CYBEX + 40 953
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Pampers 16 401 362
0
Barbie 13 414 401
0
LEGO 11 178 849
0
JOHNSON'S baby 10 874 336
0
G.I. Joe 6 558 169
0.22
샤이니(SHINee) 6 065 926
0.18
Fisher-Price 4 107 399
0
Disney Store 1 804 023
0.07
Huggies 1 284 922
0
4moms 562 554
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Disney España + 10 913
Disney Store + 3 345
Huggies® + 1 084
Mothercare + 836
Britax + 758
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Disney Store 472 235
1.78
Disney España 156 266
0.04
Mothercare 78 830
0
Huggies® 69 287
0.03
0.02
4moms 33 479
0
0.05
Graco 29 211
0.52
Pampers UK 26 987
0
Orbit Baby 22 391
MAM UK 27.05.2016
Likes: 28 531
Comments: 761
Reposts: 2 451
Total Interactions: 31 743
Post Engagement Rate: 15.62

MAM UK 30.05.2016
Likes: 23 346
Comments: 1 037
Reposts: 5 870
Total Interactions: 30 253
Post Engagement Rate: 14.89

Fisher-Price 06.05.2016
Likes: 22 086
Comments: 246
Reposts: 5 017
Total Interactions: 27 349
Post Engagement Rate: 0.67

Wishing you a day full of unbridled joy, homemade cards, ginormous hugs, and breakfast in bed. Thank you for being the best mom in the whole world. Happy Mother’s Day!

JOHNSON'S baby 24.05.2016
Likes: 19 332
Comments: 106
Reposts: 178
Total Interactions: 19 616
Post Engagement Rate: 3.83

Every JOHNSON'S® baby deserves special care as their skin is soft, delicate and thinner than ours. This is why every JOHNSON'S® product is clinically tested and proven mild to cleanse and protect your baby's skin every day.

JOHNSON'S baby 20.05.2016
Likes: 18 794
Comments: 95
Reposts: 171
Total Interactions: 19 060
Post Engagement Rate: 3.75

Your baby's birthday inevitably leaves its mark everywhere! Use our JOHNSON'S® baby wipes, made with JOHNSON'S® moisturizing lotion and 97% pure water, to celebrate happy messes! Share with us your baby's cute birthday pictures!

Disney España 24.05.2016
Likes: 2 788
Comments: 0
Reposts: 2 915
Total Interactions: 5 703
Post Engagement Rate: 3.72

Disfrutarás de esta gran aventura como su memoria...a corto plazo. Nuevo tráiler #BuscandoADory 22 de junio en cines https://t.co/DS82Qrj9ei

Disney España 07.05.2016
Likes: 2 798
Comments: 0
Reposts: 1 861
Total Interactions: 4 659
Post Engagement Rate: 3.16

Los protagonistas de #TiniLaPelícula nos cuentan su visión de este gran viaje. ¡Ya en cines! https://t.co/70IE25grWU

Disney España 04.05.2016
Likes: 2 243
Comments: 0
Reposts: 2 402
Total Interactions: 4 645
Post Engagement Rate: 3.17

Nuevo tráiler del pez azul más inolvidable. Recuerda que #BuscandoADory se estrena el 22 de junio. 🐠 #MomentoDory https://t.co/zWEzaM0KUO

Disney España 20.05.2016
Likes: 2 908
Comments: 0
Reposts: 1 610
Total Interactions: 4 518
Post Engagement Rate: 2.97

Y el ganador del #RDMA al mejor artista español es @AbrahamMateoMus! 🏆👏 Enhorabuena a él y a vosotros, #abrahamers 😜 https://t.co/3ivUfULMmL

Disney España 20.05.2016
Likes: 1 935
Comments: 0
Reposts: 1 577
Total Interactions: 3 512
Post Engagement Rate: 2.31

Disfruta con @TiniStoessel y su reacción al ver por primera vez #TiniLaPelícula. ¿Cuál fue vuestra escena favorita? https://t.co/XZYvogKVh5

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.