Kids Goods, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
881 416 21
14 229 32
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
25.67% Percentage of users’ questions answered by brand Response Rate
1 736 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29.67% Percentage of users’ questions answered by brand Response Rate
1 179 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
aden + anais® Average Response Time: 56 min. Response Rate: 67% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.29 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
LEGO + 301 385
Pampers + 184 666
JOHNSON'S baby + 79 713
Pampers + 68 522
CYBEX + 43 976
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Pampers 16 588 359
0.03
Barbie 13 437 699
0.17
LEGO 11 482 112
0
JOHNSON'S baby 10 962 781
0
G.I. Joe 6 547 007
0.14
샤이니(SHINee) 6 061 929
3.53
Pampers 4 293 643
0.01
Fisher-Price 4 140 880
0.01
Disney Store 1 820 483
0.08
Huggies 1 287 534
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Disney España + 10 492
Disney Store + 2 734
Huggies® + 1 297
bugaboo + 1 002
Hape + 795
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.08
Disney Store 475 052
1.34
Disney España 167 289
0.08
Mothercare 79 649
0.18
Huggies® 70 610
0.03
0.02
4moms 33 758
0
0.01
Graco 29 389
0.6
Pampers UK 27 227
0.01
Orbit Baby 22 495
Pampers 11.06.2016
Likes: 259 689
Comments: 1 411
Reposts: 3 605
Total Interactions: 264 705
Post Engagement Rate: 6.23

O sono é essencial para o desenvolvimento do seu bebê. Veja aqui: http://spr.ly/6180Bs3D2 algumas dicas que poderão te ajudar. ;)

JOHNSON'S baby 19.06.2016
Likes: 32 671
Comments: 101
Reposts: 620
Total Interactions: 33 392
Post Engagement Rate: 6.29

He never imagined he could feel such profound and deep love for anyone, until he met you. Here's to all dads!

LEGO 14.06.2016
Likes: 17 109
Comments: 3 187
Reposts: 10 649
Total Interactions: 30 945
Post Engagement Rate: 0.27

Celebrate the iconic VW Beetle with this awesome LEGO® Creator Expert reproduction! This detailed model comprises a number of special features and elements that help recreate the distinctive Beetle characteristics. Available in August 2016! #LEGOCreator

MAM UK 13.06.2016
Likes: 25 180
Comments: 429
Reposts: 1 674
Total Interactions: 27 283
Post Engagement Rate: 13.34

Pampers 02.06.2016
Likes: 25 349
Comments: 539
Reposts: 99
Total Interactions: 25 987
Post Engagement Rate: 9.79

Some of them will throw tantrums till they fall asleep while some will only fall asleep when watching their favorite cartoon. What is the normal bedtime routine of your little one? We would love to hear from you.

Disney España 24.06.2016
Likes: 0
Comments: 0
Reposts: 12 027
Total Interactions: 12 027
Post Engagement Rate: 7.3

RT @Rubiu5: Woody aprendiendo de los mejores https://t.co/Mfvb3Ae7M2

Disney España 21.06.2016
Likes: 2 886
Comments: 9
Reposts: 2 170
Total Interactions: 5 065
Post Engagement Rate: 3.09

Si te preguntas a dónde van, ¡sigue la corriente! #BuscandoADory, hoy en cines. https://t.co/lNjUwHOFdQ

Disney España 28.06.2016
Likes: 2 287
Comments: 0
Reposts: 1 253
Total Interactions: 3 540
Post Engagement Rate: 2.13

La película de la que todo el mundo habla... ¡hasta debajo del agua! Y tú, ¿ya la has visto? #BuscandoADory https://t.co/Ei2D0mHgjN

Disney España 18.06.2016
Likes: 1 585
Comments: 4
Reposts: 628
Total Interactions: 2 217
Post Engagement Rate: 1.36

No te pierdas mañana 'Fenómeno Fan' con la visita de @AbrahamMateoMus. ¡Todos los lunes a las 21.30! https://t.co/Ca4lR2tgxZ

Disney España 22.06.2016
Likes: 1 069
Comments: 6
Reposts: 943
Total Interactions: 2 018
Post Engagement Rate: 1.23

Únete a la misión de búsqueda que da comienzo. #BuscandoADory, ¡ya en cines! https://t.co/m53BdpjPZx

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.