Kids Goods, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
769 459 22
14 628 22
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
26.78% Percentage of users’ questions answered by brand Response Rate
2 269 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
26.5% Percentage of users’ questions answered by brand Response Rate
898 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Chicco España Average Response Time: 4 448 min. Response Rate: 75% AMIQ: 6
Best Response Best brand according to the quality of reaction to users’ orders and questions
Blooming Bath Average Response Time: 2 917 min. Response Rate: 100% AMIQ: 1
Engagement Rate Average Values in a Selected Range
0.51 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.45 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Fisher-Price + 114 456
JOHNSON'S baby + 97 331
CYBEX + 92 690
Barbie + 45 282
LEGO + 36 682
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Pampers 16 744 170
0.07
Barbie 13 553 235
0.11
LEGO 11 566 322
0
JOHNSON'S baby 11 210 687
0.06
Fisher-Price 4 372 971
0.39
Pampers 4 334 559
0.14
Disney Store 1 854 982
0.02
Huggies 1 305 507
0.03
CYBEX 708 597
2.91
JOHNSON'S baby 620 797
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Disney España + 9 178
Huggies® + 2 636
Disney Store + 1 042
Diono + 830
Mothercare + 756
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
Disney Store 478 466
0.29
Disney España 187 701
0.04
Mothercare 81 210
0.01
Huggies® 77 049
0.03
0.21
4moms 34 322
0.03
0
Graco 30 008
0.03
Pampers UK 27 183
0
Orbit Baby 22 880
Pampers 22.08.2016
Likes: 91 871
Comments: 2 904
Reposts: 2 456
Total Interactions: 97 231
Post Engagement Rate: 2.24

A nova Pampers Confort Sec, com os revolucionários Extra Sec Pods, mantém o seu bebê até 2X mais sequinho, e faz com que o xixi desapareça! ;) Experimente: http://goo.gl/PQmyjN.

Pampers 03.08.2016
Likes: 48 777
Comments: 630
Reposts: 228
Total Interactions: 49 635
Post Engagement Rate: 17.89

New Pampers Pants. So easy to pull on, and tear off, try the new Pampers Pants today!

Fisher-Price 30.08.2016
Likes: 34 770
Comments: 526
Reposts: 5 922
Total Interactions: 41 218
Post Engagement Rate: 0.94

Eek.

Burt's Bees Baby 05.08.2016
Likes: 4 246
Comments: 615
Reposts: 23 813
Total Interactions: 28 674
Post Engagement Rate: 35.18

Sleep well...at least it’s the weekend! #burtsbeesbaby #parenting #kids #tgif

JOHNSON'S baby 15.08.2016
Likes: 25 653
Comments: 143
Reposts: 125
Total Interactions: 25 921
Post Engagement Rate: 4.22

Summer heat can be tough on your child’s soft hair. To avoid unruly hair and knots, use JOHNSON'S® SHINY DROPS™ Kids Conditioner Spray to detangle, then style her hair by tying it up and use our No-Rinse conditioner to keep it smooth all day long. Check out more styling tips here: http://www.johnsonsbabyme.com/en/hair-care#young-haircare-tips-panel

Britax 25.08.2016
Likes: 333
Comments: 0
Reposts: 940
Total Interactions: 1 273
Post Engagement Rate: 15.59

RT & Follow to be in with a chance of #winning a DUALFIX car seat! T&C’s: https://t.co/ry96TK3LyI #Britax50th https://t.co/xRlIVNOQay

Disney España 19.08.2016
Likes: 776
Comments: 0
Reposts: 307
Total Interactions: 1 083
Post Engagement Rate: 0.59

Algo se esconde en esta imagen... ¡Pincha sobre ella y descubre el secreto! #PeterYElDragón, ya en cines. https://t.co/t0lB5GyRTz

Munchkin_UK 10.08.2016
Likes: 157
Comments: 0
Reposts: 616
Total Interactions: 773
Post Engagement Rate: 7.82

Follow us, RT & tag a friend for a chance to #WIN this #travel bundle for you & a friend! #Competition ends 1/9/16 https://t.co/JykdRVcruW

Minene UK Ltd 11.08.2016
Likes: 101
Comments: 0
Reposts: 434
Total Interactions: 535
Post Engagement Rate: 26.88

#WIN a #Minene Rucksack! #Follow & RT for a chance to win! Winner will be announced on Monday #giveaway https://t.co/beyJyvt5cD

Disney España 13.08.2016
Likes: 347
Comments: 0
Reposts: 176
Total Interactions: 523
Post Engagement Rate: 0.29

Feliz 74º aniversario al ciervo más adorable del cine https://t.co/qJ1xrgnwsI

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.