Household Goods, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
433 517 8
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
17.6% Percentage of users’ questions answered by brand Response Rate
4 966 min. Average Response to User's Question Time Average Response Time
Engagement Rate Average Values in a Selected Range
0.25 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
STABILO + 52 380
Glade + 26 973
Persil + 26 379
Pril + 17 699
Clorox + 14 722
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Duck Tape 5 273 846
Post-it 4 390 172
Tide 4 051 870
Glade 3 130 913
Lysol 2 240 325
Cif 2 140 614
STABILO 1 946 198
Clorox 1 113 813
Mr. Clean 1 058 688
Pedigree España 24.06.2016
Likes: 6 664
Comments: 1 331
Reposts: 942
Total Interactions: 8 937
Post Engagement Rate: 6.09

Comparte una foto divertida de tu perro echando una siesta. Una de las 3 fotos más votadas se llevará un lote de productos Pedigree y una consulta veterinaria 🐶. ¡Participa en el #RetoPedigree antes del 30/06 a las 23:59h!

Febreze France 07.06.2016
Likes: 7 653
Comments: 325
Reposts: 361
Total Interactions: 8 339
Post Engagement Rate: 4.56

Pour éliminer les odeurs, la meilleure défense c’est l’attaque ! Grâce à Febreze gagnez le match contre les odeurs !

Oasy World of Love 14.06.2016
Likes: 6 739
Comments: 68
Reposts: 534
Total Interactions: 7 341
Post Engagement Rate: 11.72

#proteggilodalcaldo! È facile, basta seguire alcune semplici regole. Eccone una che può sembrare scontata ma che è molto importante.

Duck Tape 16.06.2016
Likes: 3 636
Comments: 247
Reposts: 944
Total Interactions: 4 827
Post Engagement Rate: 0.09

The 2016 Stuck at Prom Top 10 couples and Top 5 singles have been announced! Cast your vote now through July 6 and help choose who will take home this year's Grand Prize:

Oasy World of Love 01.06.2016
Likes: 4 160
Comments: 95
Reposts: 300
Total Interactions: 4 555
Post Engagement Rate: 7.89

Non si vede ma c'è. Nascondersi fa parte della sua natura e quando lo fa vuole dirti: "Psss...sto tenendo sotto controllo il mio territorio!". Condividi con noi una sua foto mentre si rende "invisibile" :) #istintofelino

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.