Household Goods, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
509 217 6
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
32.95% Percentage of users’ questions answered by brand Response Rate
2 503 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Mimosín España Average Response Time: 3 716 min. Response Rate: 75% AMIQ: 2
Engagement Rate Average Values in a Selected Range
0.17 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.13 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
STABILO + 41 990
Post-it + 33 558
Purina Dog Chow + 12 809
Persil + 12 190
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Duck Tape 5 247 827
Post-it 4 429 357
Tide 4 058 599
Purina Dog Chow 3 675 319
Sharpie 3 587 918
Glade 3 157 599
Lysol 2 238 079
Cif 2 148 845
STABILO 2 034 912
Ariel 01.08.2016
Likes: 5 638
Comments: 732
Reposts: 140
Total Interactions: 6 510
Post Engagement Rate: 2.59

Die neue Generation Waschmittel. Ariel 3in1 PODS - Alles was Du brauchst. #AllesWasDuBrauchst #ZukunftDesWaschens

Ariel 01.08.2016
Likes: 5 551
Comments: 167
Reposts: 173
Total Interactions: 5 891
Post Engagement Rate: 2.35

Liebe Mütter, wie Sie wissen, entdecken Babies die Welt innerhalb der ersten 18 Monate mit ihren Sinnen… vor allem mit dem Mund! Daher sollte Waschmittel immer außer Reichweite von Kindern aufbewahrt werden.

Pedigree España 22.08.2016
Likes: 4 732
Comments: 363
Reposts: 734
Total Interactions: 5 829
Post Engagement Rate: 3.79

Comparte una foto más genial de tu perro jugando con una pelota. Elegiremos la mejor entre las 3 más votadas y se llevará un lote de productos Pedigree y una consulta veterinaria. ¡Participa en el #RetoPedigree antes del 31/08 a las 23:59h!

Royal Canin France 08.08.2016
Likes: 4 169
Comments: 405
Reposts: 290
Total Interactions: 4 864
Post Engagement Rate: 1.9

Aujourd'hui c'est la #JournéeDuChat ! 🐱 Pour l'occasion, on veut tout savoir sur le jour où vous avez adopté votre chat à la SPA. Ici, c'est Orson, adopté par Elodie l'an dernier ! Et vous ? Racontez-nous votre histoire ! #QuandJaiRencontréMonAnimal

Royal Canin España 19.08.2016
Likes: 4 188
Comments: 224
Reposts: 89
Total Interactions: 4 501
Post Engagement Rate: 2.84

LIKE si tu perro ya se ha bañado este verano y se lo ha pasado genial. ¿Nos enseñarías una foto?

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.


Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.


Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts


Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.