Health & Beauty, July 2017 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
3 338 909 29
1 436 679 49
324 019 21
65 209 4
132 399 3
179 919 26
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.89% Percentage of users’ questions answered by brand Response Rate
1 332 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
25.36% Percentage of users’ questions answered by brand Response Rate
1 058 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
17.9% Percentage of users’ questions answered by brand Response Rate
1 014 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
34.5% Percentage of users’ questions answered by brand Response Rate
1 230 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29.39% Percentage of users’ questions answered by brand Response Rate
1 352 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Clarins Russia Average Response Time: 162 min. Response Rate: 71% AMIQ: 108
Best Response Best brand according to the quality of reaction to users’ orders and questions
Vichy España Average Response Time: 2 834 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
NL_Products Average Response Time: 4 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
L'Oréal Paris Russia Average Response Time: 441 min. Response Rate: 65% AMIQ: 27
Engagement Rate Average Values in a Selected Range
0.19 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.11 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.95 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.13 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.08 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.25 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.02 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.27 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Eudora 1.4
CHANEL 1.22
AXE ID 0.97
Seda 0.43
Fast-Growing Pages Fans Growth During the Reporting Period
Eudora + 153 591
Doce Película + 102 077
Avon + 63 337
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Eisenberg Paris 17 851 521
0.06
Dior 16 051 153
1.31
CHANEL 15 524 477
1.12
O Boticário 12 411 174
0
MAC Cosmetics 11 920 730
0.05
Bath & Body Works 8 171 468
0.06
Natura 8 113 756
0.08
Risqué 7 526 292
0.08
L'Oréal Paris 7 250 322
0.24
Mary Kay Brasil 6 499 648
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 502 346
Dior Official + 314 991
M·A·C Cosmetics + 268 854
Sephora + 233 464
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.99
CHANEL 23 362 140
2.18
Dior Official 16 364 027
2.09
M·A·C Cosmetics 16 060 997
4.91
1.42
Sephora 12 141 114
2.43
0.82
GIVENCHY 8 789 650
3.9
2.69
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 163 419
Dior + 83 593
MACcosmetics + 18 933
Saint Laurent + 16 162
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.21
CHANEL 13 164 559
0.03
Dior 7 730 457
0.02
Saint Laurent 3 937 842
0
MACcosmetics 1 407 971
0.1
0.1
0
LANVIN 425 356
0.02
Clinique 374 065
0.06
Estée Lauder 368 123
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 22 713
Old Spice + 18 817
MAC Cosmetics + 9 591
MaybellineTvES + 6 718
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.35
CHANEL 851 607
6.63
Old Spice 656 703
0.29
MAC Cosmetics 430 917
0.07
Christian Dior 412 700
0.14
MaybellineTvES 329 049
0.21
0.22
0.21
0.1
AXE Russia 168 383
0.2
Dolce & Gabbana 164 708
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Sephora 5 114 354
0
Christian Dior 2 539 012
0
CHANEL 2 186 023
0.01
Dolce & Gabbana 1 047 585
0
Dove UK 743 140
0
0.01
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
CHANEL 04.07.2017
Likes: 915 273
Comments: 3 997
Reposts: 20 823
Total Interactions: 940 093
Post Engagement Rate: 6.2

The Fall-Winter 2017/18 Haute Couture show, presented at the Grand Palais in Paris. More on chanel.com/-FallWinterHauteCouture2017-18

CHANEL 05.07.2017
Likes: 498 716
Comments: 8 322
Reposts: 55 513
Total Interactions: 562 551
Post Engagement Rate: 3.71

Film of the Fall-Winter 2017/18 Haute Couture show.

Doce Película 08.07.2017
Likes: 530 804
Comments: 14 780
Reposts: 16 054
Total Interactions: 561 638
Post Engagement Rate: 12.25

❤️️❤️️

CHANEL 07.07.2017
Likes: 460 163
Comments: 7 864
Reposts: 61 386
Total Interactions: 529 413
Post Engagement Rate: 3.45

Making-of the Fall-Winter 2017/18 Haute Couture collection.

CHANEL 01.07.2017
Likes: 360 432
Comments: 2 057
Reposts: 6 497
Total Interactions: 368 986
Post Engagement Rate: 1.91

Gabrielle Chanel’s journey aboard The Flying Cloud, the yacht of the Duke of Westminster, giving the House a marine inspiration for a new high jewelry collection.

Anastasia Beverly Hills 19.07.2017
Likes: 386 800
Comments: 18 980
Reposts: 0
Total Interactions: 405 780
Post Engagement Rate: 2.85

SUBCULTURE - July 25th #abhsubculture

Dior Official 21.07.2017
Likes: 299 878
Comments: 1 111
Reposts: 0
Total Interactions: 300 989
Post Engagement Rate: 1.85

Congratulations to Miranda Kerr and Evan Spiegel on their big day! We were delighted to play a part thanks to your ravishing dress having been designed by our Artistic Director #MariaGraziaChiuri. Thank you to @VogueMagazine and @PatrickDemarchelier for capturing the moment! © August Vogue

Anastasia Beverly Hills 21.07.2017
Likes: 270 110
Comments: 5 790
Reposts: 0
Total Interactions: 275 900
Post Engagement Rate: 1.94

Subculture 🎨launching 7-25 #abhsubculture

Dior Official 22.07.2017
Likes: 264 417
Comments: 614
Reposts: 0
Total Interactions: 265 031
Post Engagement Rate: 1.63

Discover another exclusive shot taken by legendary photographer @PatrickDemarchelier of @MirandaKerr and Evan Spiegel, courtesy of @VogueMagazine, capturing a special moment from their unique day. It was our great honor to be able to dress so beautiful a bride in this custom design by #MariaGraziaChiuri. Don't miss the making-of video on our Instagram account!‎ © August Vogue

Anastasia Beverly Hills 09.07.2017
Likes: 249 901
Comments: 520
Reposts: 0
Total Interactions: 250 421
Post Engagement Rate: 1.76

#anastasiabrows @rosemaniego Using #Dipbrow in Ash Brown

CHANEL 07.07.2017
Likes: 61 234
Comments: 69
Reposts: 22 175
Total Interactions: 83 478
Post Engagement Rate: 0.64

Making of the Fall-Winter 2017/18 #CHANELHauteCouture collection. #CHANELTower https://t.co/suI6AAOE1h

CHANEL 04.07.2017
Likes: 33 533
Comments: 0
Reposts: 11 651
Total Interactions: 45 184
Post Engagement Rate: 0.35

The Fall-Winter 2017/18 #CHANELHauteCouture show presented at the Grand Palais in Paris. #CHANELTower More on… https://t.co/Wv1pMB7j1I

CHANEL 05.07.2017
Likes: 31 617
Comments: 2
Reposts: 10 326
Total Interactions: 41 945
Post Engagement Rate: 0.32

The bride of the Fall-Winter 2017/18 #CHANELHauteCouture show. #CHANELTower View the full film on… https://t.co/WqrqgUs6AX

CHANEL 06.07.2017
Likes: 27 948
Comments: 7
Reposts: 9 153
Total Interactions: 37 108
Post Engagement Rate: 0.28

The story of the Fall-Winter 2017/18 #CHANELHauteCouture show. #CHANELTower https://t.co/T0wLxiFv9n

Dove Men+Care 08.07.2017
Likes: 2 939
Comments: 36
Reposts: 546
Total Interactions: 3 521
Post Engagement Rate: 10.51

As the dust settles, it's fitting that sportsmanship is the final memory of an epic drawn series. 👏🏽 #AllBlacks… https://t.co/B21LwS499D

Old Spice 06.07.2017
Likes: 14 907
Comments: 927
Reposts: 0
Total Interactions: 22 716
Post Engagement Rate: 3.56

The only way to be a cool guy or a good mom is to watch this commercial, which probably seems like some sort of weird marketing gimmick but we can assure you, buy Old Spice. Transcript: Mom One: I love the ocean. Oh, no. Advertising. SFX: Cool airhorn, probably from a DJ party. Mom Two: Pathetic. The things brands do to advertise to boys. Mom One: Ridiculous. Sherryl, I am so glad I can talk to you, about the responsibly fresh smell of Old Spice Wild Collection. Buy Old Spice. Fresh. The best mom is me. ♫ Old Spice Whistle ♫

Old Spice 06.07.2017
Likes: 13 387
Comments: 1 083
Reposts: 0
Total Interactions: 18 709
Post Engagement Rate: 2.93

MOMS AND SONS AGREE, THIS OLD SPICE COMMERCIAL IS 2 HOT 4 TV BUT THE APPROPRIATE TEMPERATURE FOR YOUTUBE SO I GUESS THAT'S WHY WE PUT IT HERE. Transcript: Mom One: Yeah, I saw that show. Mom Two: Oh, no. Don't touch it. Alpha Dawg: Are you ready to get wild with Old Spice? Mom Two: Oh, come on. Mom One: Give me a break. Alpha Dawg: Enjoy the fresh scent of Old Spice, duuuuudes! Mom Two: That's supposed to sell deodorant? Talk about something real, like the smooth, sophisticated scent of Old Spice. Mom One: For classy boys. Alpha Dawg: Old Spice makes you cool, makes you hungry, grab some ham. Snake: Oh ya. ♫ Old Spice Whistle ♫

CHANEL 05.07.2017
Likes: 4 451
Comments: 330
Reposts: 0
Total Interactions: 5 285
Post Engagement Rate: 0.64

More on http://chanel.com/-FallWinterHauteCouture2017-18 Full film of the Fall-Winter 2017/18 Haute Couture show that took place on July 4th, 2017 at the Grand Palais in Paris. Soundtrack: Title: Quatere by Mario Batkovic Courtesy of Invada Records/ PIAS France Title: Restrictus by Mario Batkovic Courtesy of Invada Records/ PIAS France Title: Dragon Boule (Feat. Chassol) by Bertrand Burgalat Courtesy of Tricatel Title: Sound-Magic's Death Ray Destroys The Vortex And Has Union With Infinity by Cavern of Anti-Matter Courtesy of Warp Records / Domino Publishing Co. Ltd Title: Jardins Aquatics by Pep llopis Courtesy of RVNG

MAC Cosmetics 06.07.2017
Likes: 4 169
Comments: 156
Reposts: 0
Total Interactions: 4 372
Post Engagement Rate: 1.04

Create a fresh and easy look in a few simple steps with National Artist Luis Torres. Shop the look: http://www.maccosmetics.com/ Products: Strobe Cream Prep + Prime BB Beauty Balm Cream Colour Base in Hush Technakohl Liner in Plank Upward Lash Mineralize Blush in Dainty Patentpolish Lip Pencil in Spontaneous Brushes: 168, 159, 137 Steps: 1. Apply Strobe Cream to the tops of cheeks with a 168 Brush, then blend Prep + Prime BB Beauty Balm with the same brush all over the face and neck. 2. Blend Cream Colour Base in Hush all over the eyelid with a 159 Brush, then adding to the outer eye and upper cheekbones. 3. Add Plank Technakohl Liner in the lower waterline and blend into the lash line. 4. Finalize the eye with Upward Lash mascara on the top and bottom lashes. 5. Bring some colour to the cheeks by applying Mineralize Blush in Dainty with a 137 Brush. 6. Add Patentpolish Lip Pencil in Spontaneous to the lips to finish the look.

CHANEL 07.07.2017
Likes: 2 354
Comments: 76
Reposts: 0
Total Interactions: 2 575
Post Engagement Rate: 0.31

Film on the making-of the Fall-Winter 2017/18 Haute Couture collection. View the full CHANEL Fall-Winter 2017/18 fashion show at https://youtu.be/qHzam_SGlJo Soundtrack: Title: Dragon Boule (Feat Chassol) by Bertrand Burgalat Courtesy of Tricate

Sephora 22.07.2017
Likes: 126
Comments: 14
Reposts: 5
Total Interactions: 145
Post Engagement Rate: 0

Velvet. Satin. Silk. Lamé. Shop fashion-inspired Marc Jacobs Beauty Eye-Conic palettes: <a href="http://seph.me/2t9JT6t" class="ot-anchor">http://seph.me/2t9JT6t</a>

Dolce & Gabbana 13.07.2017
Likes: 124
Comments: 1
Reposts: 6
Total Interactions: 131
Post Engagement Rate: 0.01

The finishing touches to a personalised <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23DGSicily">#DGSicily</a> bag, the perfect gift idea for our <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23DGWomen">#DGWomen</a>

Sephora 19.07.2017
Likes: 87
Comments: 9
Reposts: 6
Total Interactions: 102
Post Engagement Rate: 0

Still thinking about that magical night in Paris? Wait, you’ve never been? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23YSLBeauty">#YSLBeauty</a> bottled it for you. New Black Opium Nuit Blanche captures the excitement of a twinkling Eiffel Tower with pink pepper, orange blossom, and white musk: <a href="http://seph.me/2u8Dnya" class="ot-anchor">http://seph.me/2u8Dnya</a>

Dolce & Gabbana 14.07.2017
Likes: 87
Comments: 1
Reposts: 9
Total Interactions: 97
Post Engagement Rate: 0.01

The Fall Winter 2017-18 Collection has a captivating charm! <br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23DGWomen">#DGWomen</a> <br />Photo by Morelli Brothers<br /><a href="http://bit.ly/2ulvkjN" class="ot-anchor">http://bit.ly/2ulvkjN</a>

Sephora 18.07.2017
Likes: 83
Comments: 3
Reposts: 1
Total Interactions: 87
Post Engagement Rate: 0

Are you more of a 😍, a 💃, or a 👼? New Eaudemoiselle fragrances from Givenchy Beauty cater to three types of woman: Romantic (with candied popcorn and mocha), Extravagant (with tuberose and wood), and Angelic (with fig leaves and patchouli): <a href="http://seph.me/2tdfJiF" class="ot-anchor">http://seph.me/2tdfJiF</a>

NYX PROFESSIONAL MAKEUP RU 30.07.2017
Likes: 109
Comments: 73 777
Reposts: 0
Total Interactions: 73 886
Post Engagement Rate: 91.26

Сегодня Международный день дружбы! И это отличный повод для небольшого Giveaway 🙌 Все очень просто: отметь в комментариях свою подругу и напиши одно слово, которое ее характеризует. Затем в какой-то момент мы напишем слово СТОП 🚫 И это будет значить, что 5 человек, чьи комментарии на тот момент были последними, получат в подарок 2 помады Lip Lingerie: одну для себя, а другую — для подруги 💄 P. S. Слово СТОП может появиться в самый неожиданный момент. Желаем удачи! Полные правила конкурса: https://vk.com/doc-56573255_448490539. #giveaway #деньдружбы #nyxcosmeticsrussia #nyxcosmeticslovers #конкурс

Durex 03.07.2017
Likes: 24 284
Comments: 20 953
Reposts: 295
Total Interactions: 45 532
Post Engagement Rate: 6.96

Если не решаешься сказать сам — Durex скажет за тебя. Получи стикеры, которые помогут тебе в том, чего хочется😉 Для этого напиши нам в личку vk.me/durex — поздоровайся с ботом и ответь на пару вопросов. Отвечай просто «да» или «нет». Бот сразу пришлет тебе 8 бесплатных стикеров, а еще 12 ты получишь, когда напишешь боту промокод из пачек Durex: https://vk.com/album-47544652_245266319 Поехали! 🚀

Durex 06.07.2017
Likes: 7 030
Comments: 3 521
Reposts: 39
Total Interactions: 10 590
Post Engagement Rate: 1.07

Поздравляем со Всемирным днем поцелуев! Вы знаете, что делать 😘 А стикеры Durex помогут вам в общении: vk.me/durex

Durex 04.07.2017
Likes: 4 778
Comments: 1 473
Reposts: 65
Total Interactions: 6 316
Post Engagement Rate: 0.76

«Говорящие» упаковки от Durex всё скажут сами и превратят неловкий момент в лёгкий и волнующий 😉 Добавьте разнообразия!

Kotex Россия 11.07.2017
Likes: 4 725
Comments: 0
Reposts: 5
Total Interactions: 4 730
Post Engagement Rate: 3.42

Благодаря шелковистому покрытию «Silky Cover» и дополнительным желобкам, тампоны Kotex Active способны легко принимать форму тела и защищать тебя под любым углом. 🏄🏻‍♀️🏃🏻‍♀️🤸🏼‍♀️Действительно под любым! 😃🎢#ДВИГАЙСЯВПЕРЕД

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.