Health & Beauty, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
4 803 099 14
825 112 41
288 654 33
46 437 7
129 504 6
161 986 40
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
14.65% Percentage of users’ questions answered by brand Response Rate
1 070 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
22.91% Percentage of users’ questions answered by brand Response Rate
1 208 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
15.77% Percentage of users’ questions answered by brand Response Rate
681 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
21.57% Percentage of users’ questions answered by brand Response Rate
785 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
25.42% Percentage of users’ questions answered by brand Response Rate
1 147 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
L'Oréal Paris Russia Average Response Time: 92 min. Response Rate: 65% AMIQ: 22
Engagement Rate Average Values in a Selected Range
0.17 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.45 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.51 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.39 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.41 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.17 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.43 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
O Boticário + 800 251
The Body Shop + 694 024
NIVEA + 297 596
Eisenberg Paris + 278 446
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Dove 26 202 111
0
L'Oréal Paris 23 194 700
0
NIVEA 18 517 179
0.23
CHANEL 16 598 217
0
Avon 16 134 588
0
Sunsilk 15 978 861
0.08
Dior 15 204 643
0.02
MAC Cosmetics 14 875 708
0.1
SEPHORA 13 996 613
0
Natura 11 143 565
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Maybelline New York + 1 335 609
CHANEL + 731 554
Dior Official + 479 531
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
2.63
CHANEL 12 599 377
2.86
Dior Official 10 140 458
8.4
4.09
1.88
Sephora 7 389 859
2.43
1.37
GIVENCHY 5 584 737
7.54
3.06
Lush Cosmetics 2 647 990
5.8
L'Oréal Paris 2 501 791
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 121 602
Dior + 46 749
MACcosmetics + 20 076
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
CHANEL 12 063 780
0.04
Dior 6 650 871
0
Yves Saint Laurent 3 695 783
0.04
MACcosmetics 1 191 031
0.07
0.06
LANVIN 378 332
0
0.01
Clinique 310 874
0.07
Estée Lauder 290 657
0.06
Old Spice 224 591
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 16 669
Old Spice + 9 848
Maybelline FR + 6 385
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.63
CHANEL 567 790
1.39
Old Spice 551 011
0.31
MAC Cosmetics 302 079
0.12
Christian Dior 266 892
0.3
MaybellineTvES 253 734
0.82
Maybelline FR 216 276
0.21
0
LUSH 129 856
0.14
Dolce & Gabbana 129 633
0
AXE Russia 119 436
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Sephora + 47 709
Christian Dior + 21 222
Dolce & Gabbana + 4 010
CHANEL + 3 861
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Sephora 4 955 166
0.01
Christian Dior 2 490 155
0.02
CHANEL 2 193 701
0.02
Dolce & Gabbana 1 041 824
0
Dove UK 748 501
0.01
0.03
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
CHANEL 04.05.2016
Likes: 275 911
Comments: 8 824
Reposts: 86 654
Total Interactions: 371 389
Post Engagement Rate: 2.26

Video of the Cruise 2016/17 show yesterday at the Paseo del Prado in Havana, Cuba.

Pantene Brasil 18.05.2016
Likes: 301 138
Comments: 3 456
Reposts: 2 378
Total Interactions: 306 972
Post Engagement Rate: 6.16

A Ampola Pantene só precisa de 3 minutinhos para reparar e hidratar os seus cabelos. O mesmo tempo que demorou para a Camila Queiroz virar uma #AmpolaLover e ficar com o cabelo ainda mais brilhante. E você? Não espere nem mais 1 minuto para ir atrás da sua. http://goo.gl/b3wQAR

O Boticário 19.05.2016
Likes: 185 453
Comments: 13 896
Reposts: 5 225
Total Interactions: 204 574
Post Engagement Rate: 1.96

Imperdível! Várias fragrâncias femininas que são sucesso entre as consumidoras estão com 20% de desconto! E nós queremos saber: entre Egeo Woman Dolce, Coffee Woman Seduction e Floratta in Gold, qual é a sua favorita? Conte para a gente nos comentários! ;) Egeo Woman Dolce Des. Colônia (De R$ 95,00 por R$ 76,00) Coffee Woman Seduction Des. Colônia (De R$ 101,00 por R$ 80,80) Floratta in Gold Des. Colônia (De R$ 84,00 por R$ 67,20) *Promoção válida de 09/05 a 25/05 de 2016

Mary Kay Brasil 09.05.2016
Likes: 139 861
Comments: 2 087
Reposts: 23 945
Total Interactions: 165 893
Post Engagement Rate: 2.84

Encontrar a base ideal é tão difícil quanto encontrar sua alma-gêmea, a gente sabe. Por isso, a #MaryKayBrasil possui 5 opções do produto para agradar a todos os gostos e tipos de pele. A Base Líquida TimeWise Acabamento Matte é ideal para complementar sua rotina de cuidados com a pele mista a oleosa. Aposte nela e #ArrasenaBase! goo.gl/b99xIW

CHANEL 06.05.2016
Likes: 111 469
Comments: 2 754
Reposts: 29 772
Total Interactions: 143 995
Post Engagement Rate: 0.87

The story of the Cruise 2016/17 show in Cuba.

CHANEL 23.05.2016
Likes: 172 175
Comments: 679
Reposts: 0
Total Interactions: 172 854
Post Engagement Rate: 1.39

The Rose of all Roses. Introducing @lilyrose_depp as the new face of N°5 L'EAU, the new N°5. #newchanel5

CHANEL 14.05.2016
Likes: 166 422
Comments: 564
Reposts: 0
Total Interactions: 166 986
Post Engagement Rate: 1.37

@LilyRose_Depp #ChanelCannes2016

CHANEL 13.05.2016
Likes: 145 919
Comments: 542
Reposts: 0
Total Interactions: 146 461
Post Engagement Rate: 1.2

Jesse Eisenberg, Kristen Stewart & Woody Allen #ChanelCannes2016

Anastasia Beverly Hills 31.05.2016
Likes: 141 207
Comments: 546
Reposts: 0
Total Interactions: 141 753
Post Engagement Rate: 1.42

#anastasiabrows @laurenannellis #Dipbrow and #BrowWiz in Medium Brown #anastasiabeverlyhills

CHANEL 12.05.2016
Likes: 140 964
Comments: 606
Reposts: 0
Total Interactions: 141 570
Post Engagement Rate: 1.17

Kristen Stewart #ChanelCannes2016

Always 10.05.2016
Likes: 0
Comments: 0
Reposts: 11 907
Total Interactions: 11 907
Post Engagement Rate: 46.65

RT @ddlovato: Share & listen to this amazing P&G #ThankYouMom video with your mom and all the strong moms out there! 😭 #ad https://t.co/2kS…

Eskinol Philippines 06.05.2016
Likes: 0
Comments: 0
Reposts: 8 646
Total Interactions: 8 646
Post Engagement Rate: 138.36

RT @mainedcm: Peel na peel ang hindi pagpeel ng mukhang ‘to! Thanks @EskinolPH! #PeelingHurt #NoPeeling https://t.co/WPVuPqY7uG

CHANEL 23.05.2016
Likes: 5 330
Comments: 0
Reposts: 2 306
Total Interactions: 7 636
Post Engagement Rate: 0.06

The Rose of all Roses. Introducing Lily-Rose Depp as the new face of N°5 L'EAU, the new N°5. #newchanel5 https://t.co/Z6PJK0LC3u

CHANEL 18.05.2016
Likes: 3 135
Comments: 0
Reposts: 2 171
Total Interactions: 5 306
Post Engagement Rate: 0.04

Kristen Stewart at the 2016 Cannes Festival #ChanelCannes2016 https://t.co/D1XdJAf0mE

CHANEL 26.05.2016
Likes: 2 432
Comments: 0
Reposts: 1 014
Total Interactions: 3 446
Post Engagement Rate: 0.03

The #ParisInRome 2015/16 Métiers d’Art collection will be presented in Beijing on May 31st. https://t.co/ZVXNJykqKs

CHANEL 04.05.2016
Likes: 9 691
Comments: 872
Reposts: 0
Total Interactions: 10 563
Post Engagement Rate: 2

More on http://chanel-news.com/-CruiseCuba Full film of the CHANEL Cruise 2016/17 fashion show that took place on May 3rd, 2016 at the Paseo del Prado in Cuba. Soundtrack: Artist: Aldo Lopez Gavilan featuring Ibeyi Title: Oddudua Artist: Aldo Lopez Gavilan Title: Epilogo Artist: Aldo Lopez Gavilan Title: Pan con Timba Artist: Rumberos De Cuba Title: Final Performed live at CHANEL Cruise Cuba 2016

Old Spice 12.05.2016
Likes: 4 190
Comments: 392
Reposts: 0
Total Interactions: 4 582
Post Engagement Rate: 1.39

"Visit http://www.oldspicedreamrunner.com and get running now to draw the shape of a prize with this custom running site, for a chance to win that prize. May 12th – 28th! Put the Old Spice Hardest Working Collection to the test." Old Spice discovered these ancient words scribbled on the inside of a 1000 year-old mummy box hidden in a cave hidden inside a whale’s stomach hidden inside a drug store. And who are we to question ancient words scribbled on the inside of a 1000 year-old mummy box hidden in a cave hidden inside a whale’s stomach hidden inside a drug store?

Maybelline FR 31.05.2016
Likes: 4 208
Comments: 195
Reposts: 0
Total Interactions: 4 403
Post Engagement Rate: 2.5

RDV ICI POUR VOIR LE CLIP COMPLET : http://colorshow.fr *JEU CONCOURS* des places pour son concert privé et du maquillage COLORSHOW à gagner tous les jours : http://www.maybelline.fr/colorshow-clip-louane#jeu-concours À l'occasion du lancement de la ligne de maquillage COLORSHOW de Maybelline, Louane revisite le hit "Lovefool" des Cardigans pour une version pop et colorée ! Retrouve tout l'univers de la gamme COLORSHOW sur : http://colorshow.fr Les maquillages de Louane ont été réalisés par Carole Colombani, makeup artist de Maybelline. Les produits utilisés pour réaliser le maquillage 1 : - Liner crayon khôl COLORSHOW n°100 Ultra Black http://amzn.to/1TTjgZl - Rouge à lèvres crayon Colordrama by COLORSHOW n°525 Pink Life http://amzn.to/1sv2E3g - Vernis à ongles COLORSHOW n°60 Roof Terrace http://amzn.to/1U5Jpq7 Les produits utilisés pour réaliser le maquillage 2 : - Liner crayon khôl COLORSHOW n°100 Ultra Black http://amzn.to/1TTjgZl - Liner crayon khôl COLORSHOW n°120 Sparkle Grey http://amzn.to/1TTjgZl - Rouge à lèvres crayon Colordrama by COLORSHOW n°605 http://amzn.to/1sv2E3g - Vernis à ongles COLORSHOW n°349 Power Red http://amzn.to/1U5Jpq7 - Vernis à ongles COLORSHOW n° 78 Black Velvet http://amzn.to/1U5Jpq7 *** Suivez Maybelline sur les réseaux sociaux : Facebook: https://www.facebook.com/gemeymaybelline Twitter: https://twitter.com/GMMaybelline Instagram : http://instagram.com/maybelline *** Crédits Maybelline : Directeur de la Communication et du Digital : Tristan Ehringer Chef de groupe Marketing : Barbara Abitbol Chef de Projet Digital : Delphine Perahia Chef de Produits Colorshow : Aliette Du Crest Crédits Production - Réalisation : Noé - Production film : Very Content/La Pac - Production titre : Shelmi - Image : Mercury Music Group - Maquillage : Carole Colombani, make-up artist Maybelline - Photos : Faustine Cornette de Saint Cyr - Agence : Universal Music & Brands - Design : Ykone

MAC Cosmetics 13.05.2016
Likes: 3 923
Comments: 346
Reposts: 0
Total Interactions: 4 269
Post Engagement Rate: 1.47

Bold, brave, unusual, unstoppable! Digital sensation and rapper Brooke Candy is back to M·A·C with a full force colour collection. Shop the collection now! http://www.maccosmetics.com/collections-mac-brooke-candy-II

CHANEL 18.05.2016
Likes: 3 681
Comments: 147
Reposts: 0
Total Interactions: 3 828
Post Engagement Rate: 0.7

More photos on http://chanel-news.com/-CannesFilmFestival2016 Kristen Stewart at the 2016 Cannes Festival. Soundtrack: Artist: Pierre-André Athané Title: « Prendre la Mer » Frédéric Leibovitz Editor Artist: Guy Joel Title: « Smoking Clouds » Gum Collections

Sephora 08.05.2016
Likes: 765
Comments: 33
Reposts: 61
Total Interactions: 859
Post Engagement Rate: 0.02

True story! 😭 <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23HappyMothersDay">#HappyMothersDay</a>

Sephora 11.05.2016
Likes: 450
Comments: 14
Reposts: 12
Total Interactions: 476
Post Engagement Rate: 0.01

Edgy meets sweet. <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a class="proflink" href="https://plus.google.com/107247474823112739585" oid="107247474823112739585">Givenchy</a></span>&#39;s leather-encased lipstick and Prism Libre have sprouted magnolias for a limited time only: <a href="http://seph.me/1NqEzEx">http://seph.me/1NqEzEx</a>

CHANEL 04.05.2016
Likes: 321
Comments: 29
Reposts: 58
Total Interactions: 408
Post Engagement Rate: 0.02

Video of the Cruise 2016/17 show yesterday at the Paseo del Prado in Havana, Cuba.

Sephora 04.05.2016
Likes: 273
Comments: 19
Reposts: 24
Total Interactions: 316
Post Engagement Rate: 0.01

Shop Huda Beauty at Sephora: http://seph.me/1VKx9P0 Balance and beautify your lips with the Lip Contour Matte Lip Pencil to address flat lips, thin lips, wide or narrow mouth, or uneven shape. These easy-glide lip pencils are simple to use and provide an intense payoff with a matte finish in a single swipe. Each shade is waterproof and transfer-proof and can be used alone or combined for the perfect lip look. "They are literally the only thing I am using on my lips at the moment. The glide and payoff is so perfect and long lasting. They fit ideally in my mini bag too! My favorite combos are Trendsetter used as a contour plus Bombshell as a highlighter or Famous and Trophy Wife. But when I want to add drama to my look, I use Vixen combined with Famous."—Huda Kattan, Brand Founder This product is vegan and cruelty-free. Choose your favorite shade: Vixen (poisonous deep brown), Famous (effortlessly chic burgundy), Cheerleader (delicately muted red), Gossip Gurl (everyday cute pink...

Christian Dior 02.05.2016
Likes: 251
Comments: 7
Reposts: 19
Total Interactions: 277
Post Engagement Rate: 0.01

Discover house muse Marion Cotillard strolling along the banks of the Seine with her emblematic &#39;Lady Dior&#39; bag adorned with a crystal-embroidered strap or in micro-cannage motif for her new campaign for Dior, photographed by Peter Lindbergh. Discover more <a href="http://on.diormag.com/ladydior">on.diormag.com/ladydior</a>.

Naturella: природа в большом городе 21.05.2016
Likes: 13 878
Comments: 6
Reposts: 2 164
Total Interactions: 16 048
Post Engagement Rate: 2.3

Dove Men+Care 06.05.2016
Likes: 14 393
Comments: 3
Reposts: 955
Total Interactions: 15 351
Post Engagement Rate: 10.47

9 Мая – больше, чем праздник. Это символ нашей свободы. Спасибо дедам и отцам за то, что сегодня мы можем спокойно жить, нормально работать, воспитывать детей, улыбаться и строить планы на будущее. Спасибо, что верили в Победу! #dovemen #ситуативный

Мужское братство Old Spice 31.05.2016
Likes: 12 157
Comments: 53
Reposts: 845
Total Interactions: 13 055
Post Engagement Rate: 1.85

Мы с уверенностью заявляем, что Old Spice Timber защищает от пота и освеженнее природы. Насчет защиты от злого голубя-рэпера — не уверены.

Dove Men+Care 20.05.2016
Likes: 9 294
Comments: 73
Reposts: 1 243
Total Interactions: 10 610
Post Engagement Rate: 7.24

И ребёнок занят. И обои целы. #dovemen #лайфхак

Head & Shoulders. Миссия "Гудбай, перхоть!" 07.05.2016
Likes: 8 009
Comments: 118
Reposts: 204
Total Interactions: 8 331
Post Engagement Rate: 1.39

Расстанься с перхотью вместе с шампунем номер 1 в мире!* Сегодня перхоть не выходит из головы у половины россиян! Включайся в Миссию "Гудбай, перхоть!" Используй средство номер 1 - шампунь Head & Shoulders! Помоги героям Миссии - Анастасии Заворотнюк и Петру Чернышеву - избавить страну от перхоти раз и навсегда! Подробнее о Миссии: http://spr.ly/6274BWsvw *Расчет, произведенный компанией P&G, базируется на данных компании Нильсен о розничных продажах за период с июля 2014 г. по июнь 2015 г.

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.