Health & Beauty, August 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
5 568 180 26
945 646 41
296 231 31
50 563 6
132 120 5
162 810 39
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
17.77% Percentage of users’ questions answered by brand Response Rate
1 724 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
29.34% Percentage of users’ questions answered by brand Response Rate
1 467 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
11.35% Percentage of users’ questions answered by brand Response Rate
654 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
34.36% Percentage of users’ questions answered by brand Response Rate
1 827 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
37.91% Percentage of users’ questions answered by brand Response Rate
1 763 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fa FeelFantastic Average Response Time: 4 855 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
SPLAT Average Response Time: 576 min. Response Rate: 65% AMIQ: 44
Best Response Best brand according to the quality of reaction to users’ orders and questions
Maybelline New York DE Average Response Time: 557 min. Response Rate: 69% AMIQ: 6
Best Response Best brand according to the quality of reaction to users’ orders and questions
Vivienne Sabo Average Response Time: 203 min. Response Rate: 81% AMIQ: 16
Engagement Rate Average Values in a Selected Range
0.23 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.15 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
2.12 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.4 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.15 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.34 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.07 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.06 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.4 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.24 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Eisenberg Paris + 676 746
MAC Cosmetics + 184 750
L'Oréal Paris + 133 020
O Boticário + 124 195
CHANEL + 111 482
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Dove 26 599 548
0
L'Oréal Paris 23 772 802
0
NIVEA 18 850 567
0.11
CHANEL 17 146 408
0.01
Avon 16 742 927
0.03
Sunsilk 16 225 804
0.12
MAC Cosmetics 15 589 472
0.14
Dior 15 341 072
0.05
SEPHORA 14 558 590
0.01
Eisenberg Paris 12 342 773
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 549 058
Dior Official + 413 065
Sephora + 367 136
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.33
CHANEL 14 681 175
2.28
M∙A∙C Cosmetics 11 476 154
0.97
Dior Official 11 461 350
7.12
1.6
Sephora 8 599 391
2.38
0.59
GIVENCHY 6 270 128
7.02
3.23
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
CHANEL + 60 649
Dior + 60 504
MACcosmetics + 17 669
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.04
CHANEL 12 326 624
0.02
Dior 6 824 984
0
Yves Saint Laurent 3 769 551
0.01
MACcosmetics 1 258 458
0.08
0.04
LANVIN 395 923
0.07
0.04
Clinique 326 867
0.08
Estée Lauder 308 593
0.01
Old Spice 223 528
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
MAC Cosmetics + 15 338
CHANEL + 13 069
MaybellineTvES + 3 866
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.39
CHANEL 601 698
0
Old Spice 582 730
2.45
MAC Cosmetics 326 965
0.16
Christian Dior 278 408
0.27
MaybellineTvES 265 665
0
Maybelline FR 232 909
0.08
2.43
AXE Russia 191 322
2.76
0
Dolce & Gabbana 135 782
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Sephora + 39 077
The Body Shop UK + 19 482
Christian Dior + 17 327
Dolce & Gabbana + 2 854
CHANEL + 1 843
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Sephora 5 076 315
0
Christian Dior 2 543 181
0
CHANEL 2 199 749
0.01
Dolce & Gabbana 1 052 016
0
Dove UK 748 029
0.01
0.01
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Avon 15.08.2016
Likes: 193 870
Comments: 1 374
Reposts: 1 789
Total Interactions: 197 033
Post Engagement Rate: 3.45

Quando te desejo, te vejo em mim. #EuMeAtraio com as novas fragrâncias Avon Attraction.

O Boticário 19.08.2016
Likes: 182 938
Comments: 4 448
Reposts: 7 142
Total Interactions: 194 528
Post Engagement Rate: 1.75

Viver perfumada 🙋 Compartilhar sorrisos 😀 Irradiar alegria ✨ Se uma fragrância já faz tudo isso por você, imagine duas ou mais? 😱 Ganhe 15% de desconto na compra de dois ou mais itens da linha Floratta – o lançamento Floratta Buquê de Flores também faz parte dessa promo! Agora, conta pra gente: qual o seu Floratta mais amado? Responda nos comentários usando a hashtag #EuAmoFloratta! Produtos na imagem: Des. Colônia Floratta in Rose (R$ 87,90 por unidade) Des. Colônia Floratta in Blue (R$ 87,90 por unidade) Leve os dois por R$ 149,43!

O Boticário 15.08.2016
Likes: 185 595
Comments: 1 952
Reposts: 6 532
Total Interactions: 194 079
Post Engagement Rate: 1.75

Que tal fazer menos planos e mais amor? Chegou Floratta Buquê de Flores, uma mistura de flores radiantes que convida você deixar o amor surpreendê-la. Depois de todas as suas conquistas e vitórias, você merece dar uma chance ao inesperado, né? Produto na imagem: Floratta Buquê de Flores Desodorante Colônia (R$ 87,90)

O Boticário 18.08.2016
Likes: 175 243
Comments: 656
Reposts: 1 901
Total Interactions: 177 800
Post Engagement Rate: 1.6

Status atual: Em desespero 😱 Motivo: Vou me formar neste mês! 💃 Se você está se sentindo assim também, anote a nossa dica: aposte em uma maquiagem marcante e iluminada! Para isso, a dica é o batom Lace Wine de Make B. Urban Ballet combinado com os tons metalizados do Quarteto de Sombras Rose Boulevard da mesma coleção e com o Blush Compacto Peach, de Make B. O glow da make fica por conta do Flash Iluminador Color Adapt de Make B., que ilumina os pontos fortes e deixa a pele radiante. 🙆 Conta pra gente qual make você faria na sua formatura com esses produtos ;)

O Boticário 28.08.2016
Likes: 160 055
Comments: 869
Reposts: 2 109
Total Interactions: 163 033
Post Engagement Rate: 1.46

Quer dar aquela valorizada no olhar? É fácil! Aposte nas lindas cores do Duo de Sombras Crepúsculo de Intense, combinadas a muitas camadas da Máscara para Cílios 3 em 1 Perfect Power. Makes com 20% de desconto pra você causar! Produtos na imagem: Intense Duo de Sombras Crepúsculo (de R$29,99 por R$23,90)* Intense Máscara para Cílios 3 em 1 Perfect Power (de R$29,99 por R$23,90)* *Promoção válida até 04/09.

CHANEL 31.08.2016
Likes: 282 668
Comments: 1 799
Reposts: 0
Total Interactions: 284 467
Post Engagement Rate: 1.94

Reinterpreted by Lucia Pica, personified by Kristen Stewart red gives women a new power. CHANEL Collection N°1. #LuciaPica #Collection1 #RedRules #ChanelMakeup

M∙A∙C Cosmetics 18.08.2016
Likes: 178 406
Comments: 1 529
Reposts: 0
Total Interactions: 179 935
Post Engagement Rate: 1.62

Twist and shout! Over 200 Lipstick shades for the perfect pout 💋 #Regram from M·A·C Senior Artist @pinkiiieee. #MACBanginBrilliant #MyArtistCommunity #MACSeniorArtist #MACCosmetics

Anastasia Beverly Hills 18.08.2016
Likes: 174 491
Comments: 706
Reposts: 0
Total Interactions: 175 197
Post Engagement Rate: 1.6

#AnastasiaBrows @dianamaria_mua Using #BrowWiz in Dark Brown #anastasiabeverlyhills

Anastasia Beverly Hills 27.08.2016
Likes: 172 785
Comments: 618
Reposts: 0
Total Interactions: 173 403
Post Engagement Rate: 1.56

#AnastasiaBrows @makeupbyymelanie #Dipbrow in Dark Brown #anastasiabeverlyhills

M∙A∙C Cosmetics 28.08.2016
Likes: 170 922
Comments: 1 307
Reposts: 0
Total Interactions: 172 229
Post Engagement Rate: 1.51

Go out with a bang! #Regram by @makeupsessions of the #MACBanginBrilliant lipstick shades 💄

Always 21.08.2016
Likes: 3 018
Comments: 0
Reposts: 645
Total Interactions: 3 663
Post Engagement Rate: 12.98

INSPIRING! Thanks @NikkiHamblin & @Abbey_dags for showing us true sportsmanship! 💙 Keep Playing #LikeAGirl #Rio2016 https://t.co/k4wBYVH9Tn

CHANEL 31.08.2016
Likes: 2 311
Comments: 0
Reposts: 1 081
Total Interactions: 3 392
Post Engagement Rate: 0.03

Willow Smith in the Eyewear optical collection film #ChanelEyewear https://t.co/AUmzXjbquj

Gillette UK 19.08.2016
Likes: 786
Comments: 1
Reposts: 2 498
Total Interactions: 3 285
Post Engagement Rate: 11.95

Happy #NationalMensGroomingDay everyone. RT & follow for a chance to #win one of 138 Fusion ProGlide gift sets [1/2] https://t.co/Q1iq46WXeY

CHANEL 25.08.2016
Likes: 2 101
Comments: 0
Reposts: 1 007
Total Interactions: 3 108
Post Engagement Rate: 0.03

Karl Lagerfeld shooting the latest Eyewear campaign with Willow Smith. #ChanelEyewear https://t.co/KPGFhnn6KS

Olay Skin Care 05.08.2016
Likes: 2 215
Comments: 14
Reposts: 247
Total Interactions: 2 476
Post Engagement Rate: 2.1

Meet the newest member of the #Luminous family. Hydrate, glow and behold. #Ageless https://t.co/MJEV6asdHy

MaybellineNYRussia 18.08.2016
Likes: 10 976
Comments: 136
Reposts: 0
Total Interactions: 11 112
Post Engagement Rate: 9.26

В этой серии Макияжа в Большом городе Юра (Владимирович) Столяров покажет, как сделать естественный макияж в школу, за который ни один учитель не станет ругать. Учитесь вместе с Машей Иваковой и участвуйте в #пятницамейкапница! Конкурс проходит каждую пятницу в https://www.instagram.com/stolyarovpro Повторяем простые шаги этого урока: Шаг 1: Равномерно нанеси свой оттенок Dream Fresh BB на все лицо; http://www.maybelline.com.ru/Products/Face-Makeup/Foundation/Dream_Fresh_BB_Cream.aspx Шаг 2: Нанеси локально на проблемные зоны корректирующий стик Affinitone http://www.maybelline.com.ru/Products/Face-Makeup/Concealer/Affinitone_Concealer.aspx Шаг 3: Сделай скульптурирование лица с помощью стика Master Contour: 1) Затемни зону под линией скулы, боковые стенки носа, периферийные части лба, кончик носа, под подбородок и на уголок нижней челюсти; 2) Нанеси хайлайтер на видимую часть верхней скулы, захватывая височную часть, на центр носа и лба, над губой и на нижнюю часть подбородка; 3) Растушуй с помощью пальцев. http://www.maybelline.com.ru/Products/Face-Makeup/Sculpt/MasterContour.aspx Шаг 4: Сделай макияж глаз с помощью скульптурирующего стика Master Contour: темной стороной стика подчеркни складку века, а на подвижное веко и под бровь нанеси хайлайтер; http://www.maybelline.com.ru/Products/Face-Makeup/Sculpt/MasterContour.aspx Шаг 5: Окрась ресницы, используя темный оттенок туши для бровей Brow Drama; http://www.maybelline.com.ru/Products/Eye-Makeup/Brow-Liner/Brow-Drama.aspx Шаг 6: Окрась и уложи брови, спользуя тушь для бровей Brow Drama своего оттенка; http://www.maybelline.com.ru/Products/Eye-Makeup/Brow-Liner/Brow-Drama.aspx Шаг 7: Нанеси Baby Lips Bulm&Blush на яблочки щек и губы. Смотрите все серии этого выпуска Макияж в Большом городе: https://www.youtube.com/playlist?list=PLetNmw1rGJi21d4axm9sx5bxZS0DZk0kG

MAC Cosmetics 25.08.2016
Likes: 9 607
Comments: 603
Reposts: 0
Total Interactions: 10 210
Post Engagement Rate: 3.19

Watch Chrisspy recreate the intergalactic looks of the bold and brave women of Star Trek! TM & © 2015 CBS. ARR. Shop the collection now! www.maccosmetics.com/collections-mac-star-trek Products used: M·A·C Studio Fix Fluid SPF 15 – NC30 Blot Powder/Pressed – Medium Dark Trip the Light Fantastic Powder – Highly Illogical Brow Duo – Blonde Pro Longwear Paint Pot – Soft Ochre Eye Shadow – Electric Eel Eye Shadow – Atlantic Blue Eye Shadow – Carbon Eye Shadow – Gesso M·A·C Studio Fix Powder Plus Foundation – NW20 Superslick Liquid Eye Liner – On the Hunt Zoom Lash 12 Lash Chromagraphic Pencil – Marine Ultra Pressed Pigment Eye Shadow – Midnight Lipstick – The Enemy Within Lipglass – Pleasure Planet Pigment – Pure White Pigment – Silver 266 Brush 150 Brush 224 Brush 217 Brush 239 Brush

MAC Cosmetics 25.08.2016
Likes: 9 469
Comments: 621
Reposts: 0
Total Interactions: 10 090
Post Engagement Rate: 3.15

Watch Chrisspy recreate the intergalactic looks of the bold and brave women of Star Trek! TM & © 2015 CBS. ARR. Shop the collection now! www.maccosmetics.com/collections-mac-star-trek Products used: M·A·C Studio Fix Fluid SPF 15 – NC30 Blot Powder/Pressed – Medium Dark Trip the Light Fantastic Powder – Highly Illogical M·A·C Studio Sculpt Defining Powder Brow Duo – Brunette Pro Longwear Paint Pot – Soft Ochre Pressed Pigment Eye Shadow - To Boldly Go Pressed Pigment Eye Shadow – Midnight M·A·C Studio Fix Powder Plus Foundation – NW20 Trip the Light Fantastic Powder – Luna Luster Prep + Prime Fix+ Eye Shadow - Shadowy Lady Superslick Liquid Eye Liner – On the Hunt Eye Shadow – Carbon Zoom Lash 35 Lash 33 Lash 43 Lash Half Lash Curler Lip Pencil – Plum Lipglass – Khaaannnn! Pigment – Magenta Madness Trip the Light Fantastic Powder – Strange New Worlds

MAC Cosmetics 25.08.2016
Likes: 9 397
Comments: 683
Reposts: 0
Total Interactions: 10 080
Post Engagement Rate: 3.15

Watch Chrisspy recreate the intergalactic looks of the bold and brave women of Star Trek! TM & © 2015 CBS. ARR. Shop the collection now! www.maccosmetics.com/collections-mac-star-trek Products used: Chromacake – True Chartreuse Chromacake – Landscape Green Prep + Prime Fix+ Fluidline Brow Gelcreme – True Brunette M·A·C Studio Sculpt Defining Powder Eye Shadow - Shadowy Lady Pressed Pigment Eye Shadow – Bird of Prey Eye Shadow – Carbon Acrylic Paint – Pure White Eye Kohl – Smolder Superslick Liquid Eye Liner – On the Hunt Haute & Naughty Lash 34 Lash Pigment – White Pigment – Landscape Green Glitter – Reflects Transparent Teal Lip Pencil – Vino Lipstick – Kling-It-On Lipglass – Warp Speed Ahead 221 Brush 242 Brush 187 Brush 266 Brush 150 Brush

MAC Cosmetics 25.08.2016
Likes: 7 015
Comments: 384
Reposts: 0
Total Interactions: 7 399
Post Engagement Rate: 2.31

Watch Chrisspy recreate the intergalactic looks of the bold and brave women of Star Trek! TM & © 2015 CBS. ARR. Shop the collection now! www.maccosmetics.com/collections-mac-star-trek Products used: M·A·C Studio Fix Fluid SPF 15 – NC30 Blot Powder/Pressed – Medium Dark Mineralize Skinfinish Natural – Sun Power Trip the Light Fantastic Powder – Highly Illogical Eye Brows – Lingering Fluidline Brow Gelcreme – True Brunette Select Cover-Up – NC25 Trip the Light Fantastic Powder – Luna Luster Pro Longwear Paint Pot – Soft Ochre Pressed Pigment Eye Shadow – The Naked Time Pressed Pigment Eye Shadow – Bird of Prey M·A·C Studio Fix Powder Plus Foundation – NW20 Superslick Liquid Eye Liner – On the Hunt Superslick Liquid Eye Liner – Pure Show Eye Kohl – Smolder Zoom Lash 12 Lash 43 Lash Lip Pencil – Oak Lipstick – LLAP Lipglass – Pleasure Planet Acrylic Paint – Pure White Trip the Light Fantastic Powder – Strange New Worlds 266 Brush 150 Brush 217 Brush 135 Brush

Christian Dior 23.08.2016
Likes: 268
Comments: 6
Reposts: 21
Total Interactions: 295
Post Engagement Rate: 0.01

// MISS DIOR ABSOLUTELY BLOOMING //<br />The new fragrance by Dior. A delicious flower you would like to crunch.<br /><a href="http://on.dior.com/mdab-gif">on.dior.com/mdab-gif</a><br /> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23absolutelymissdior">#absolutelymissdior</a>   <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23diorgrasse">#diorgrasse</a>  

Sephora 09.08.2016
Likes: 253
Comments: 12
Reposts: 15
Total Interactions: 280
Post Engagement Rate: 0.01

The most luxurious lip lacquers ever have been crowned. What else would we expect from Christian Louboutin? <a href="http://seph.me/2b5SPoH">http://seph.me/2b5SPoH</a>

Dolce & Gabbana 16.08.2016
Likes: 181
Comments: 3
Reposts: 12
Total Interactions: 196
Post Engagement Rate: 0.02

Embroidered and printed on black, the tulip is a symbol of love and purity. Its simple shape and varied shades make every garment special and unique. <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23DGTulips">#DGTulips</a>

Mary Kay 16.08.2016
Likes: 121
Comments: 17
Reposts: 31
Total Interactions: 169
Post Engagement Rate: 0.81

We love starting our day with plenty of pink inspiration. 💗 <a href="http://bit.ly/2bo8OuH">http://bit.ly/2bo8OuH</a>

Christian Dior 10.08.2016
Likes: 155
Comments: 1
Reposts: 13
Total Interactions: 169
Post Engagement Rate: 0.01

This Fall, Peter Philips, Creative and Image Director for Dior Makeup, designed the ‘Skyline’ collection: a look full of contrasts that plays with high intensity colours and light &amp; shadow effects. More <a href="http://on.dior.com/fall16-album">on.dior.com/fall16-album</a>

Мужское братство Old Spice 02.08.2016
Likes: 61 732
Comments: 7 286
Reposts: 8 970
Total Interactions: 77 988
Post Engagement Rate: 11.16

#СПОРЗАТРОН сдюжил историю копнуть до самых былин! Играй и узнай, как тебя звать в истории Братства!

Always. Между нами девушками 01.08.2016
Likes: 25 675
Comments: 52
Reposts: 338
Total Interactions: 26 065
Post Engagement Rate: 3.95

Женщины в возрасте 18 - 24 лет чувствуют себя вдвойне уверенней, если тренируются регулярно, но всего треть девочек получает одобрение и поддержку в спорте от окружающих. Не бойся ломать стереотипы, играй #какдевчонка

Venus. Почувствуй себя Богиней! 01.08.2016
Likes: 15 477
Comments: 6
Reposts: 461
Total Interactions: 15 944
Post Engagement Rate: 2.14

Разгар лета за окном, а значит самое время для коротких платьев и идеально гладких, загорелых ножек :) Узнай все секреты о депиляции и скажи гладким ножкам - "ДА!" :)

Pantene Pro-V 01.08.2016
Likes: 10 363
Comments: 764
Reposts: 370
Total Interactions: 11 497
Post Engagement Rate: 1.44

Девушки, вы просили, и мы сделали! Объявляем начало нового конкурса #какврекламепантин, версия 2.0! 🎉🎉🎉 Хвост – это не только модная прическа, но и отличный тест на густоту твоих волос! Пользуйся в течение 14 дней шампунем и бальзамом-ополаскивателем Pantene "Густые и крепкие", выложи результат - фото своего роскошного густого хвоста у себя на страницах в соцсетях, убедись, что на нем видно твое лицо, и обязательно добавь хэштег #какврекламепантин. Помни, что фотография должна быть выполнена в стиле рекламы нашего бренда! Лучшая из лучших станет героиней Pantene на страницах журнала Glamour! Обладательницы второго места выиграют преображение от Андрея Дрыкина, профессиональную фотосессию и годовой запас средств по уходу за волосами! А третьего - получат набор профессиональных расчесок, модную заколку и также годовой запас средств. Обязательно оставь комментарий к этому посту со ссылкой на твою конкурсную работу. Если ты окажешься среди первых 50 участниц конкурса, мы вручим тебе коллекцию средств Pantene!🎁 Удачи! Полные правила: https://vk.com/docs?oid=-18506757

Always. Между нами девушками 04.08.2016
Likes: 11 005
Comments: 2
Reposts: 74
Total Interactions: 11 081
Post Engagement Rate: 1.68

#alwayskz #Какдевчонка Сколько раз ты слышала комментарий «Такой вид спорта не для девочек» или «Девочка должна быть милой, а не сильной и всегда уступать!». Долой все стереотипы и предрассудки! Ничто не должно мешать современной девушке быть уверенной в себе и достигать высоких результатов! Международная кампания Like a Girl бренда Always призвана усилить веру девушек в себя и свои возможности! Заниматься спортом, вести активный образ жизни, мечтать и достигать поставленных целей - это то, что ты можешь, то, чего ты достойна!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.