Food, September 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
7 163 513 28
52 004 13
25 955 33
4 127 1
31 951 1
114 709 27
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
18.29% Percentage of users’ questions answered by brand Response Rate
2 130 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
50.69% Percentage of users’ questions answered by brand Response Rate
1 935 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
26.13% Percentage of users’ questions answered by brand Response Rate
1 157 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
100% Percentage of users’ questions answered by brand Response Rate
1 541 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
42.02% Percentage of users’ questions answered by brand Response Rate
2 281 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Wonka Average Response Time: 347 min. Response Rate: 100% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
2 сердца бьются как 1 Average Response Time: 1 009 min. Response Rate: 82% AMIQ: 11
Best Response Best brand according to the quality of reaction to users’ orders and questions
Aptaclub Average Response Time: 19 min. Response Rate: 67% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Cow & Gate UK Average Response Time: 1 541 min. Response Rate: 100% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Барни в поисках скуки Average Response Time: 481 min. Response Rate: 75% AMIQ: 16
Engagement Rate Average Values in a Selected Range
0.36 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.29 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.89 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.31 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.23 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.74 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.52 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.22 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.12 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Tajín + 175 857
Mundo Fini + 90 697
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Oreo 42 459 220
0
Nutella 31 589 270
0
KitKat 25 701 428
0
Pringles 24 893 657
0
Skittles 23 870 326
1.86
0
Ferrero Rocher 20 386 360
0
Doritos 16 198 506
0
Tic Tac 15 532 917
0
Trident 14 451 095
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OREO + 78 510
Nutella + 76 655
Lay's + 33 963
Pringles + 29 425
M&M'S + 22 882
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
2.44
OREO 2 005 341
2.23
Nutella 1 022 783
0.9
Lay's 332 460
2.09
Nutella 306 786
1.91
M&M'S 240 134
1.16
Pringles 222 711
0.75
Patchi 126 360
3.47
3.48
M&M's España 96 136
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Skittles + 3 859
SNICKERS® + 2 958
KITKAT + 2 439
Nutella + 1 364
Pringles + 1 050
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Pringles 374 479
0.07
Skittles 364 585
0.03
KITKAT 339 352
0.11
SNICKERS® 280 743
0.06
Nutella 180 431
0
Plum Organics 179 614
0.05
0
Tasty Brand 45 041
0.12
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
mmschocolate 108 208
0.02
TheFazerGroup 38 192
0.09
KIT KAT 28 273
0
Kinder Russia 26 112
0.03
0
Gerber 17 841
0
SnickersBrand 16 822
1.03
106.2
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Mundo Fini 21.09.2016
Likes: 1 276 484
Comments: 14 310
Reposts: 13 475
Total Interactions: 1 304 269
Post Engagement Rate: 27.17

Existem dois tipos de pessoas no mundo: as que preferem os nossos tubes bem docinhos, e as que gostam dos tubes com aquele toque mais azedinho. E aí, qual é o seu preferido? Escolha pela reação. ;)

Cadbury Dairy Milk 06.09.2016
Likes: 503 312
Comments: 3 580
Reposts: 13 701
Total Interactions: 520 593
Post Engagement Rate: 15.31

It's filled with such yummy ingredients, you'll experience a party in your mouth. Presenting the new, chunky, Marvellous Creations.

Cadbury Dairy Milk 23.09.2016
Likes: 387 220
Comments: 1 406
Reposts: 1 479
Total Interactions: 390 105
Post Engagement Rate: 11.42

From popping candies and jellies to crumbly cookies and nuts - taste the marvellous surprise inside.

MAGGI 09.09.2016
Likes: 271 214
Comments: 4 037
Reposts: 5 925
Total Interactions: 281 176
Post Engagement Rate: 10.28

New MAGGI HOTHEADS are firing up taste-buds across the country! Watch the video for Smoky Barbeque Pepper Noodles and enjoy #CrazyMirchiLove

Trident 13.09.2016
Likes: 168 967
Comments: 1 382
Reposts: 0
Total Interactions: 170 349
Post Engagement Rate: 3.09

Lembra aquela mixtura ~louca~ que a gente fez com o Luan Santana e a The Leprechaun tocando Natasha? Agora tá online pra gente ouvir até quebrar a tecla do REPEAT! Dá o play! #TridentRocks http://bit.ly/NatashaLuanLepre

OREO 09.09.2016
Likes: 46 915
Comments: 543
Reposts: 0
Total Interactions: 47 458
Post Engagement Rate: 2.44

Enrich any moment. Introducing new Chocolate #OreoThins.

Nutella 19.09.2016
Likes: 34 120
Comments: 226
Reposts: 0
Total Interactions: 34 346
Post Engagement Rate: 3.45

Ahoy, matey! Celebrate #TalkLikeAPirateDay like any smart scallywag would...with Nutella®.

Nutella 16.09.2016
Likes: 25 242
Comments: 203
Reposts: 0
Total Interactions: 25 445
Post Engagement Rate: 2.59

Call on Cloud to add some color into your kid’s morning routine. A breakfast this happy is sure to have them smiling all the way to school. Time-saver tip: Tone down Cloud’s rainbow by only preparing 2-3 kinds of fruit. Meet the remaining breakfast characters from Nutella by clicking the link in our bio. #backtoschool

Nutella 05.09.2016
Likes: 24 568
Comments: 129
Reposts: 0
Total Interactions: 24 697
Post Engagement Rate: 2.58

Make breakfast time a hoot with some help from Nutella. Build this bird with the kids before school by simply piling on the fruit and creativity. Time-saver tip: Dress down Owl by serving a side of blueberries, rather than using them to decorate. Meet the remaining breakfast characters from Nutella by clicking the link in our bio. #backtoschool

Nutella 09.09.2016
Likes: 24 071
Comments: 144
Reposts: 0
Total Interactions: 24 215
Post Engagement Rate: 2.51

What’s Fox’s trick to making the crowd go wild? Nutella®, of course. Use her story as breakfast inspiration the next time you want to rock the family’s morning. Time-saver tip: Give Fox a night off from rocking and forgo her guitar. Meet the remaining breakfast characters from Nutella by clicking the link in our bio. #backtoschool

SNICKERS® 12.09.2016
Likes: 2 074
Comments: 3
Reposts: 321
Total Interactions: 2 398
Post Engagement Rate: 0.86

#EatASNICKERS before you forget to set your #FantasyFootball lineup. https://t.co/ghSUMJ45Yd

Toblerone 20.09.2016
Likes: 350
Comments: 194
Reposts: 1 106
Total Interactions: 1 650
Post Engagement Rate: 5.22

Get set… RT & follow us for your chance to win this Fruit & Nut. GO! #TobleroneTuesday https://t.co/Pf1RvEFuXd

M&M´s España 30.09.2016
Likes: 282
Comments: 112
Reposts: 756
Total Interactions: 1 150
Post Engagement Rate: 5.19

🎉¡MÓNTATE LA FIESTA EN CASA!🎉 Sigue a @mms_es y @bigbenint_esp + RT. Sorteamos 2 packs formados por un altavoz lumi… https://t.co/vYCEEh99NL

Toblerone 13.09.2016
Likes: 236
Comments: 8
Reposts: 627
Total Interactions: 871
Post Engagement Rate: 2.73

Keeping it nice ‘n’ simple: RT & follow us and this Fruit & Nut bar could be yours #TobleroneTuesday https://t.co/62tQhEJr0i

M&M´s España 23.09.2016
Likes: 267
Comments: 68
Reposts: 502
Total Interactions: 837
Post Engagement Rate: 3.82

¡M&M's ⓂEGA VUELVE A LA CARGA! Síguenos, dale al RT y entra en el sorteo de las 5 bolsas edición limitada que sorte… https://t.co/SwkkGjS9Mx

TUC Cracker official 09.09.2016
Likes: 7 072
Comments: 947
Reposts: 0
Total Interactions: 8 019
Post Engagement Rate: 106.2

Ты любишь пиццу? А как насчёт пиццы, которую можно положить в карман? Попробуй новый TUC Pizza, делись с друзьями и наслаждайся вкусом классической маргариты где бы ты ни оказался! (⊃。•́‿•̀。)⊃━✿✿✿✿✿=======плюшки в описании ниже==================== Вот тут можно купить TUC Pizza: https://goo.gl/i7WurS Подписывайся на канал (งツ)ว ищи дополнительный TUC-контент и делись им в твоих любимых соц.сетях. И не забывай про потрясные рецепты с TUC, и с TUC Pizza тоже: ✔ВКонтакте: https://vk.com/tuc.snack ✔Facebook: http://facebook.com/tucsnacks ✔Instagram: https://www.instagram.com/tucsnacks/ ✔Pinterest: https://pinterest.com/tucsnacks/ ✔Одноклассники: https://ok.ru/group/52912860758172 Это была реклама тук пицца tuc pizza o.O

Milka 05.09.2016
Likes: 801
Comments: 40
Reposts: 0
Total Interactions: 841
Post Engagement Rate: 17.49

Milka Peanut Caramel – das ist zartschmelzender Schokoladengenuss aus Alpenmilch Schokolade mit 100% Alpenmilch. Cremiges Karamel und knackige Erdnussstückchen vervollständigen die Komposition. Weitere Informationen unter: https://www.milka.de/ https://www.milka.at/ https://www.facebook.com/Milka/

Activia Italia 19.09.2016
Likes: 405
Comments: 79
Reposts: 0
Total Interactions: 484
Post Engagement Rate: 20.14

Activia, con 4 miliardi di Bifidus Actiregularis, ora in una nuova veste!

NutellaItalia 09.09.2016
Likes: 70
Comments: 12
Reposts: 0
Total Interactions: 82
Post Engagement Rate: 1.03

L'entusiasmo di Nutella è sempre con noi grazie a Nutella B-ready: la Nutella sempre pronta! #NatoPronto

Milka 05.09.2016
Likes: 77
Comments: 4
Reposts: 0
Total Interactions: 81
Post Engagement Rate: 1.68

Milka Peanut Caramel – das ist zartschmelzender Schokoladengenuss aus Alpenmilch Schokolade mit 100% Alpenmilch. Cremiges Karamel und knackige Erdnussstückchen vervollständigen die Komposition. Weitere Informationen unter: https://www.milka.de/ https://www.milka.at/ https://www.facebook.com/Milka/

KIT KAT 05.09.2016
Likes: 172
Comments: 8
Reposts: 5
Total Interactions: 185
Post Engagement Rate: 0.01

4F vision <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 07.09.2016
Likes: 94
Comments: 2
Reposts: 6
Total Interactions: 102
Post Engagement Rate: 0

Love the tower Alfie! Can anyone do better?! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23KITKATTowerChallenge">#KITKATTowerChallenge</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 20.09.2016
Likes: 76
Comments: 1
Reposts: 2
Total Interactions: 79
Post Engagement Rate: 0

Nothing beats a surprise KITKAT! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 28.09.2016
Likes: 43
Comments: 1
Reposts: 1
Total Interactions: 45
Post Engagement Rate: 0

Fancy designing your very own KITKAT?

HARIBO Deutschland 07.09.2016
Likes: 10
Comments: 1
Reposts: 0
Total Interactions: 11
Post Engagement Rate: 1.44

HARIBO &quot;fruitmania&quot; = VERRÜCKT nach Frucht! ;-)<br />Aber was mögt Ihr lieber, Lemon oder Berry?? :-)

­ТЕДИ-клуб 02.09.2016
Likes: 9 809
Comments: 370
Reposts: 4 502
Total Interactions: 14 681
Post Engagement Rate: 111.01

🎁Новый конкурс от [club66188225|ТЕДИ-клуба]! Условия конкурса: 1⃣ Вступи в [club66188225|­ТЕДИ-клуб] 2⃣ Сделай репост этой записи и жди результатов конкурса 10 сентября 2016 года в 20:00 в нашей группе. Победители будут выбраны случайным образом. 1 место — ТЕДИ-чемодан наполненный соком ТЕДИ 2 место — оригинальная настольная игра Jenga 3 место — ТЕДИ-наушники

Cornetto: Растопи лед 06.09.2016
Likes: 6 193
Comments: 245
Reposts: 47
Total Interactions: 6 485
Post Engagement Rate: 11.16

Фото, как и Cornetto, много не бывает 😉 Угадай, с кем или чем фотографируется эта девушка? ☺

Cornetto: Растопи лед 12.09.2016
Likes: 5 824
Comments: 242
Reposts: 93
Total Interactions: 6 159
Post Engagement Rate: 10.58

Согласись: иногда хочется, чтобы весь мир услышал, что вы любите 💓 друг друга! Догадаешься, что мы спрятали за 🍦 Cornetto?

Cheetos 14.09.2016
Likes: 5 356
Comments: 20
Reposts: 33
Total Interactions: 5 409
Post Engagement Rate: 1.87

Что может быть важнее Cheetos?

Cornetto: Растопи лед 08.09.2016
Likes: 4 772
Comments: 11
Reposts: 115
Total Interactions: 4 898
Post Engagement Rate: 8.42

Когда двое долго вместе, у них появляется столько общего! Будь-то хобби, выбор одежды или одного и того же вкуса Cornetto 🍦. По таким влюбленным сразу видно: настоящие половинки одного целого! 💕

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.