Food, November 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
7 201 383 29
58 144 14
26 389 14
4 496 2
31 869 1
113 911 27
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
23.62% Percentage of users’ questions answered by brand Response Rate
1 482 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
40.1% Percentage of users’ questions answered by brand Response Rate
1 766 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
19.53% Percentage of users’ questions answered by brand Response Rate
522 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
67% Percentage of users’ questions answered by brand Response Rate
7 126 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
45.92% Percentage of users’ questions answered by brand Response Rate
1 481 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kibon Average Response Time: 404 min. Response Rate: 79% AMIQ: 8
Best Response Best brand according to the quality of reaction to users’ orders and questions
Мираторг Average Response Time: 662 min. Response Rate: 82% AMIQ: 22
Best Response Best brand according to the quality of reaction to users’ orders and questions
NestleBebeFr Average Response Time: 47 min. Response Rate: 100% AMIQ: 3
Best Response Best brand according to the quality of reaction to users’ orders and questions
Kinder Russia Average Response Time: 7 126 min. Response Rate: 67% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
KitKat® Average Response Time: 818 min. Response Rate: 76% AMIQ: 15
Engagement Rate Average Values in a Selected Range
0.34 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.28 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.41 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
2.89 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.25 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
5.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
5 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.06 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.02 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.93 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.81 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Indomie + 142 473
HERSHEY'S + 109 632
Cadbury Dairy Milk + 100 463
Tic Tac + 93 452
Doritos + 66 670
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Oreo 42 476 491
0
Nutella 31 666 623
0
KitKat 25 757 729
0
Pringles 24 832 491
0
Skittles 23 784 211
1.54
0
Ferrero Rocher 20 426 730
0
Doritos 16 302 144
0
Tic Tac 15 641 183
0
Cadbury Dairy Milk 14 508 934
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Nutella + 60 542
OREO + 43 493
Pringles + 28 613
M&M'S + 24 306
Lay's + 23 745
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
OREO 2 122 952
2.1
Nutella 1 159 959
0.63
Lay's 388 807
1.86
Nutella 342 433
1.51
M&M'S 293 361
1.07
Pringles 283 648
3.87
0.89
Patchi 130 163
2.15
M&M's España 111 917
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
KITKAT + 2 470
Toblerone + 2 402
SNICKERS® + 2 105
Pringles + 1 405
RITTER SPORT DE + 1 267
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.01
Pringles 377 467
0.04
Skittles 366 828
0.02
KITKAT 344 276
0.03
SNICKERS® 285 541
0.05
Nutella 181 842
0
Plum Organics 179 420
0.07
0
0
Tasty Brand 44 875
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
mmschocolate + 3 318
Kinder Russia + 2 879
SnickersBrand + 1 030
HiPP + 378
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.16
mmschocolate 112 427
0.03
TheFazerGroup 38 893
4.69
Kinder Russia 33 990
0
KIT KAT 28 289
0
0.35
SnickersBrand 18 643
0
Gerber 17 895
0.81
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
KIT KAT 3 171 689
0
Skittles 4 712
0.05
Jelly Belly 1 031
0
0.11
0
Valio 386
0.22
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Cadbury Dairy Milk 11.11.2016
Likes: 744 705
Comments: 2 870
Reposts: 4 352
Total Interactions: 751 927
Post Engagement Rate: 20.77

#CadburyTohBantiHai

Mundo Fini 28.11.2016
Likes: 567 275
Comments: 4 897
Reposts: 2 540
Total Interactions: 574 712
Post Engagement Rate: 11.81

Agora, você pode escolher entre os novos Ursinhos e os Ursinhos cítricos da Fini! \o/ Qual é o seu tipo de Ursinho? Escolha pela reação. :) #AmoFini

Cadbury Dairy Milk 08.11.2016
Likes: 372 856
Comments: 1 001
Reposts: 991
Total Interactions: 374 848
Post Engagement Rate: 10.37

More chocolatey now, have you tried the new Cadbury Dairy Milk? The #InterstellarPartyIsHere

Halls Brasil 01.11.2016
Likes: 294 645
Comments: 1 025
Reposts: 1 170
Total Interactions: 296 840
Post Engagement Rate: 4.97

Os novos Halls Fruit Explosion estão quase indo embora e você vai ficar aí no sofá sem fazer nada? Ainda dá tempo! Corra até a loja mais próxima e #respiraevai

HERSHEY'S 24.11.2016
Likes: 192 107
Comments: 3 913
Reposts: 7 179
Total Interactions: 203 199
Post Engagement Rate: 2.31

Even after the turkey’s been gobbled, there’s always room for an extra helping of “Thanks”! #HelloHappy #HappyThanksgiving

Nutella 18.11.2016
Likes: 34 810
Comments: 149
Reposts: 0
Total Interactions: 34 959
Post Engagement Rate: 3.08

May your #breakfast be a cornucopia of deliciousness. Love, Nutella®.

Nutella 24.11.2016
Likes: 32 307
Comments: 251
Reposts: 0
Total Interactions: 32 558
Post Engagement Rate: 2.84

#HappyThanksgiving! Tell us something you’re grateful for this season – aside from Nutella®, of course.

Nutella 20.11.2016
Likes: 31 341
Comments: 179
Reposts: 0
Total Interactions: 31 520
Post Engagement Rate: 2.77

#Autumn To-dos: Love Nutella&GO! unconditionally. Check.

Nutella 25.11.2016
Likes: 30 754
Comments: 322
Reposts: 0
Total Interactions: 31 076
Post Engagement Rate: 2.7

Tag someone that makes you as #happy as Nutella® and comfy pajamas.

Nutella 07.11.2016
Likes: 30 922
Comments: 111
Reposts: 0
Total Interactions: 31 033
Post Engagement Rate: 2.79

Hand out happy this morning, one sweet potato #waffle with Nutella® at a time.

Toblerone 22.11.2016
Likes: 602
Comments: 43
Reposts: 1 860
Total Interactions: 2 505
Post Engagement Rate: 7.31

It’s here! Give this a RT and follow us for your chance to win a Fruit & Nut #TobleroneTuesday https://t.co/Hd10tkKcon

Toblerone 01.11.2016
Likes: 556
Comments: 30
Reposts: 1 869
Total Interactions: 2 455
Post Engagement Rate: 7.62

Need a Dark Chocolate Toblerone in your life? RT & follow us for your chance to win! #TobleroneTuesday https://t.co/WVEqMsjH7s

Toblerone 29.11.2016
Likes: 341
Comments: 226
Reposts: 1 189
Total Interactions: 1 756
Post Engagement Rate: 5.09

Follow us & RT to get your hands on a Toblerone #TobleroneTuesday https://t.co/qfvgkTjn04

M&M´s España 25.11.2016
Likes: 239
Comments: 113
Reposts: 796
Total Interactions: 1 148
Post Engagement Rate: 5.01

Nada de #BlackFriday, nosotros somos más de celebrar el #YellowFriday. Sorteamos 5 sudaderas + M&M's. ¿Te apuntas a… https://t.co/B1lzCzpvWc

RITTER SPORT DE 07.11.2016
Likes: 492
Comments: 38
Reposts: 330
Total Interactions: 860
Post Engagement Rate: 15.31

Einhorn-Fans, klettert auf Regenbögen und schmeißt mit Sternenstaub! Wir produzieren die Einhorn nach! Alle Infos:… https://t.co/CbGEiZkmgY

Kinder Russia 02.11.2016
Likes: 1 448
Comments: 19
Reposts: 0
Total Interactions: 1 467
Post Engagement Rate: 9.26

ЗАРЕЧНОЕ, группа компаний 09.11.2016
Likes: 615
Comments: 59
Reposts: 0
Total Interactions: 674
Post Engagement Rate: 887.39

http://primebeef.ru/ Упаковка фарша Праймбиф засветилась в руках у Тимати, а наш заместитель генерального директора по развитию Илья Ниценко — на техническом открытии #BlackStarBurger, куда пришли многие столичные звезды, чтобы лично отведать блэк стар бургеры. Тимати продемонстрировал собравшимся, что основу взорвавшего московский рынок бургера составляет фарш из мраморной говядины воронежского производства. Его по эксклюзивному рецепту готовят на мясокомбинате ГК «Заречное». Video: Андрей Логинов https://www.youtube.com/channel/UCI4tQ8FJrY9LT6V4xlExFiQ Instagram: @studio_showdom & @show_dom_

Makfa_official 03.11.2016
Likes: 544
Comments: 2
Reposts: 0
Total Interactions: 546
Post Engagement Rate: 27.8

Грибные щи с перловой крупой 80 г перловой крупы MAKFA 1,5 л бульона (куриный, мясной, овощной - на ваш выбор) 150 г квашеной капусты 100 г грибов 2 средние картофелины Маленький пучок петрушки Соль, перец Сметана Перловую крупу отварить до полуготовности по инструкции. Довести бульон до кипения, положить нарезанный соломкой картофель, квашеную капусту, крупу и варить на слабом огне 10 минут. Добавить в кастрюлю порезанные грибы и варить еще 10 минут. Порубить зелень, закинуть в суп, посолить, поперчить, закрыть крышкой, выключить огонь и дать настояться 5-10 минут. Подавать со сметаной. Приятного аппетита!

Nestlé. Расти Здоровым С Первых Дней! 27.11.2016
Likes: 205
Comments: 0
Reposts: 0
Total Interactions: 205
Post Engagement Rate: 6.64

Дети – это самое большое счастье, которое может с вами случиться. Сразу ли удается это осознать? Со стороны жизнь молодой мамы может показаться чередой испытаний: бессонные ночи, колики, введение прикорма, зубы... а иногда и всё вместе. Но приходит время и каждая мама понимает, что даже самый трудный момент материнства — настоящее, ни с чем не сравнимое счастье. Поздравьте своих мам и поделитесь счастьем с теми, кто в нем так нуждается.

Makfa_official 18.11.2016
Likes: 164
Comments: 1
Reposts: 0
Total Interactions: 165
Post Engagement Rate: 8.21

Тальятелле с соусом из брокколи и тунца. 1 упаковка (225 г) «Гнезд» Тальятелле МАКFА 100 г. консервированного тунца кусочками 300 г. брокколи 3 ст. л. оливкового масла Grand di Oliva 2 зубчика чеснока Перец чили, по вкусу Тертая цедра ½ лимона Сыр пармезан Соль, перец Отварите брокколи в кипящей соленой воде до мягкости в течение 5-7 минут. Отварите «гнезда» «аль денте». В сковороде обжарьте на масле рубленый чеснок и чили в течение нескольких минут. Добавьте тунец, брокколи и лимонную цедру. Соус не должен быть густым, поэтому, возможно, придется добавить немного воды. Посолите, поперчите. Перемешайте пасту с соусом и подавайте с сыром. Приятного аппетита!

Bimbo España 01.11.2016
Likes: 6
Comments: 0
Reposts: 0
Total Interactions: 6
Post Engagement Rate: 0.92

Quién dijo que los pasteles fríos eran solo para el verano? <a href="http://ow.ly/q88h305FZli" class="ot-anchor">http://ow.ly/q88h305FZli</a> Club Ligeresa Delicious Martha <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23Receta">#Receta</a>

HARIBO Deutschland 18.11.2016
Likes: 4
Comments: 0
Reposts: 0
Total Interactions: 4
Post Engagement Rate: 0.52

Süße Sommer-Erinnerungen von HARIBO-Fan Annika... ;-)<br />Vielen lieben Dank für das tolle Bild!<br /><a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23haribomachtfroh">#haribomachtfroh</a>

HARIBO Deutschland 25.11.2016
Likes: 3
Comments: 0
Reposts: 0
Total Interactions: 3
Post Engagement Rate: 0.39

Naschen mit Stil: HARIBO-Fan Kristin weiß auf jeden Fall, wie´s geht... ;-) Fragt sich nur, wie lange die Schale hält... ;-)<br />Vielen Dank, Kristin! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23haribomachtfroh">#haribomachtfroh</a>

Конфаэль шоколад 18.11.2016
Likes: 2
Comments: 0
Reposts: 0
Total Interactions: 2
Post Engagement Rate: 0.97

Что может быть лучше в холодную пятницу, чем чашка горячего руссиано с потешными яствами «Конфаэль»? :)

Bimbo España 30.11.2016
Likes: 2
Comments: 0
Reposts: 0
Total Interactions: 2
Post Engagement Rate: 0.31

¿Otra vez el mismo sándwich? ¡Arriésgate con algo diferente!<br />Hoy, enrollado y con sus ingredientes favoritos 🎒👧 <a href="http://ow.ly/JxWo306CFUv" class="ot-anchor">http://ow.ly/JxWo306CFUv</a>

Cini Minis 16.11.2016
Likes: 22 255
Comments: 29
Reposts: 57
Total Interactions: 22 341
Post Engagement Rate: 166.76

Лайк — квадры захватывают мир, шер — квадры захватывают Вселенную, игнор — год не поешь Cini Minis! #ciniminis #безбашенныеквадры #завтракскорицей

Cini Minis 09.11.2016
Likes: 16 433
Comments: 27
Reposts: 38
Total Interactions: 16 498
Post Engagement Rate: 124.15

Вопрос на засыпку корицей: сколько лайков поместится в одной пачке #ciniminis? Ждём ваших сердечек! #ciniminis #безбашенныеквадры #завтракскорицей

Milka 03.11.2016
Likes: 14 336
Comments: 72
Reposts: 256
Total Interactions: 14 664
Post Engagement Rate: 3.87

В номинации "Открытие года" побеждает… #milkabubbles 😃😃😃

Cini Minis 22.11.2016
Likes: 9 459
Comments: 13
Reposts: 81
Total Interactions: 9 553
Post Engagement Rate: 70.86

И как ты без нас справлялся?! :) #ciniminis #завтраксорицей #безбашенныеквадры

Посиделкино 29.11.2016
Likes: 8 048
Comments: 4
Reposts: 952
Total Interactions: 9 004
Post Engagement Rate: 31.25

То самое чувство…

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.