Food, May 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 076 529 5
38 930 15
21 362 15
3 033 1
31 179 2
115 537 34
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
8.52% Percentage of users’ questions answered by brand Response Rate
1 053 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27% Percentage of users’ questions answered by brand Response Rate
1 035 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
34.73% Percentage of users’ questions answered by brand Response Rate
437 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
67% Percentage of users’ questions answered by brand Response Rate
1 163 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.53% Percentage of users’ questions answered by brand Response Rate
1 057 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Cow & Gate UK Average Response Time: 8 min. Response Rate: 100% AMIQ: 6
Best Response Best brand according to the quality of reaction to users’ orders and questions
2 сердца бьются как 1 Average Response Time: 1 163 min. Response Rate: 67% AMIQ: 1
Best Response Best brand according to the quality of reaction to users’ orders and questions
Меняйся каждый день с Макфа! Average Response Time: 1 223 min. Response Rate: 83% AMIQ: 4
Engagement Rate Average Values in a Selected Range
0.24 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.23 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.82 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.35 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.43 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
1.45 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
1.36 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.33 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.45 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.31 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Kinder + 263 215
Magnum + 197 605
Tic Tac + 112 512
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Oreo 42 269 667
0
Nutella 31 101 356
0
KitKat 25 568 225
0
Pringles 24 997 753
0
Skittles 24 021 486
0
Ferrero Rocher 20 178 245
0
Doritos 15 896 277
0
Tic Tac 15 108 773
0
Trident 14 239 271
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OREO + 80 565
Nutella + 68 254
Lay's + 31 948
Nutella + 21 946
Pringles + 19 808
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.42
OREO 1 692 242
3.58
Nutella 691 011
2.82
Nutella 218 178
1.71
Lay's 186 134
2.16
M&M'S 143 990
0
Pringles 116 001
0.66
3.59
4.18
M&M's España 54 424
9.19
Fazer 35 569
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
KITKAT + 4 909
SNICKERS® + 4 066
Skittles + 2 888
Nutella + 1 018
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.32
Skittles 355 521
0.04
KITKAT 327 388
0
SNICKERS® 267 404
0.1
Plum Organics 178 641
0.07
Nutella 176 092
0
Tasty Brand 45 211
0.09
0.24
0.06
0.1
Happy Family 37 166
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
1.2
mmschocolate 46 921
0.13
TheFazerGroup 35 865
0.94
KIT KAT 28 358
0.21
Kinder Russia 23 338
0.05
Gerber 16 647
0.41
SnickersBrand 15 024
0.97
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Lacta Oficial 29.05.2016
Likes: 160 942
Comments: 1 916
Reposts: 2 136
Total Interactions: 164 994
Post Engagement Rate: 2.1

A Vilma Camilo também nos contou uma história de alegria: Quando ela tinha 5 anos, seu pai trazia todos os dias um Diamante Negro pra ela em uma maleta preta. Ela esperava ansiosamente o sol se pôr para o pai chegar com a maleta sempre "recheada" de alegria. Você também tem uma história gostosa assim? Conte pra gente.

Mundo Fini 25.05.2016
Likes: 148 943
Comments: 1 412
Reposts: 2 810
Total Interactions: 153 165
Post Engagement Rate: 3.3

Por mais dias com uma caneca cheia de FINI! <3

Lacta Oficial 24.05.2016
Likes: 144 494
Comments: 1 788
Reposts: 1 830
Total Interactions: 148 112
Post Engagement Rate: 1.89

A Cleodete Osória de Oliveira contou pra gente uma lembrança: O noivo de sua irmã mais velha sempre levava 2 tabletes de LAKA quando ia visitá-la - um para a noiva e um para a pequena cunhada. As irmãs escondiam o chocolate debaixo do travesseiro para devorar só no outro dia de manhã! Você também tem uma história gostosa assim? Conte pra gente.

Mundo Fini 31.05.2016
Likes: 100 936
Comments: 2 967
Reposts: 2 876
Total Interactions: 106 779
Post Engagement Rate: 2.29

Aquela olhada de lado pra ter uma real noção de que SIM, VEM MUITO FINI TUBES! <3

Nestlé Nesfit 27.05.2016
Likes: 67 377
Comments: 192
Reposts: 1 227
Total Interactions: 68 796
Post Engagement Rate: 9.05

Pra turbinar a manhã, nossa dica é preparar um mix com laranja, papaya e cenoura. E você ainda pode acrescentar banana e Nesfit Cereal, fica uma delícia. #VivaIntegralmente #NesfitCereal

OREO 19.05.2016
Likes: 40 071
Comments: 1 273
Reposts: 0
Total Interactions: 41 344
Post Engagement Rate: 2.49

Gazing at the stars is even better with a treat. Try Oreo S’mores flavored cookies.

Nutella 26.05.2016
Likes: 33 084
Comments: 622
Reposts: 0
Total Interactions: 33 706
Post Engagement Rate: 4.99

Try topping your next stack of blueberry pancakes with Nutella®. The two together are a match made in #breakfast heaven.

Nutella 30.05.2016
Likes: 27 302
Comments: 209
Reposts: 0
Total Interactions: 27 511
Post Engagement Rate: 3.99

Show your colors and make something from the ‘tart’ this #MemorialDay.

Nutella 11.05.2016
Likes: 26 561
Comments: 423
Reposts: 0
Total Interactions: 26 984
Post Engagement Rate: 4.22

The ultimate inner circle. #snack

Nutella 05.05.2016
Likes: 25 471
Comments: 454
Reposts: 0
Total Interactions: 25 925
Post Engagement Rate: 4.12

Give your guests something to taco ‘bout come #CincoDeMayo.

Skittles 05.05.2016
Likes: 4 098
Comments: 0
Reposts: 6 810
Total Interactions: 10 908
Post Engagement Rate: 3.09

RT for a chance to win a #CaptainAmericaCivilWar poster. No purch nec. https://t.co/HL9PuDpg0c #choosesides #contest https://t.co/rgt4qMkHVt

Skittles 11.05.2016
Likes: 3 639
Comments: 13
Reposts: 1 215
Total Interactions: 4 867
Post Engagement Rate: 1.38

Some say sweet and sour are opposites. Happy Opposite Day. https://t.co/pDtMC0pym7

Skittles 12.05.2016
Likes: 1 761
Comments: 0
Reposts: 2 951
Total Interactions: 4 712
Post Engagement Rate: 1.33

RT for a chance to win a #CaptainAmericaCivilWar poster. No purch nec. https://t.co/HL9PuDpg0c #choosesides #contest https://t.co/8UYD8x2BPL

Toblerone 31.05.2016
Likes: 363
Comments: 0
Reposts: 1 593
Total Interactions: 1 956
Post Engagement Rate: 6.41

Here we go... It’s #TobleroneTuesday! Just RT us and follow for a chance to win! https://t.co/jS9pfugPmH

Skittles 09.05.2016
Likes: 1 002
Comments: 3
Reposts: 152
Total Interactions: 1 157
Post Engagement Rate: 0.33

Sour Skittles want to fight your taste buds with deliciousness. Will you accept this challenge? https://t.co/HiwV8KhyfJ

2 сердца бьются как 1 12.05.2016
Likes: 3 069
Comments: 24
Reposts: 0
Total Interactions: 3 093
Post Engagement Rate: 182.79

Кто главный в ирландской семье? Чем занимаются ирландские мамы по субботам? Почему в Ирландии такие большие семьи? Какой подарок Ляйсан приготовила в этот раз? А главное – как в Ирландии производятся ингредиенты для российской «Малютки»? Обо всем этом в ирландской серии шоу «Любовь без границ». «Любовь без границ» с Ляйсан Утяшевой — это тревел-шоу для мам о ведении беременности, родах, кормлении и воспитании детей в разных уголках Европы. Также Ляйсан расскажет о питании малышей, узнаёт всё о детской смеси «Малютка 3» от компании Nutricia и убедится в том, что «Малютка 3» соответствует и российским, и международным стандартам качества. Узнайте больше о проекте «Любовь без границ» http://www.2heartsbeatas1.ru/love/ Участвуйте в викторине, чтобы выиграть подарок от Ляйсан - http://ok.ru/twoheartsbeatasone Не пропустите предыдущие серии шоу «Любовь без границ»: Серия №1 - Нидерланды: https://www.youtube.com/watch?v=_A3Qi... Серия №2 - Франция: https://www.youtube.com/watch?v=Q-iNY... Серия №3 - Германия: https://www.youtube.com/watch?v=wde7KZmhhI0 Грудное молоко — лучшее питание для детей раннего возраста. Детское молочко «Малютка 3» — питание для детей с 12 месяцев. Перед применением продукта проконсультируйтесь со специалистом.

Cornetto Растопи Лёд 13.05.2016
Likes: 2 470
Comments: 0
Reposts: 0
Total Interactions: 2 470
Post Engagement Rate: 22.63

Встречайте новую песню "Растопи лёд" ! Рожок Cornetto - это повод для знакомства ;) #cornеttoрастопилёд

mmschocolate 02.05.2016
Likes: 901
Comments: 83
Reposts: 0
Total Interactions: 984
Post Engagement Rate: 2.17

Red and Yellow find themselves at the mercy of two X-Men — Nightcrawler and Storm — who have a shared weakness: delicious candy-coated chocolate. Proving that even the most powerful superheroes on the planet can’t resist M.

mmschocolate 02.05.2016
Likes: 327
Comments: 46
Reposts: 0
Total Interactions: 373
Post Engagement Rate: 0.87

To help us celebrate our 75th anniversary, music producer and remix artist Pogo sampled hundreds of sounds from the M&M’S archives and turned them into this amazing commercial remix.

Cornetto Растопи Лёд 20.05.2016
Likes: 346
Comments: 0
Reposts: 0
Total Interactions: 346
Post Engagement Rate: 2.14

Cделай первый шаг с новым Cornetto Disc! Ванильное мороженое под шоколадным диском, с кусочками печенья и шоколадным соусом в хрустящем вафельном рожке. #CornettoРастопиЛед

KIT KAT 27.05.2016
Likes: 182
Comments: 1
Reposts: 5
Total Interactions: 188
Post Engagement Rate: 0.01

Play with your KITKAT but you’ll probably never make it past break point! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23irresistible">#irresistible</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 06.05.2016
Likes: 161
Comments: 9
Reposts: 6
Total Interactions: 176
Post Engagement Rate: 0.01

Use this screensaver to tell the office it’s your break time <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 23.05.2016
Likes: 150
Comments: 0
Reposts: 4
Total Interactions: 154
Post Engagement Rate: 0

Tag someone who also ❤ breaks <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 09.05.2016
Likes: 121
Comments: 5
Reposts: 10
Total Interactions: 136
Post Engagement Rate: 0

A game for your break… Make a KITKAT tower! <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 12.05.2016
Likes: 107
Comments: 4
Reposts: 1
Total Interactions: 112
Post Engagement Rate: 0

Rocking this break <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

Nestlé. Здоровый выбор 19.05.2016
Likes: 19 338
Comments: 30
Reposts: 3 745
Total Interactions: 23 113
Post Engagement Rate: 2.31

Кофейно-банановый смузи – настоящий заряд энергии для гурманов! Ингредиенты: • 1 ч. ложка растворимого кофе NESCAFÉ • вода — 50 мл • молоко — 150 мл • банан — ½ • черный шоколад — 2 дольки • ванилин — ½ ч. Ложки Как готовим: 1. Растворяем кофе в горячей, но не кипящей воде. 2. Выливаем в блендер кофе и добавляем молоко, ванилин, половину банана и дольки черного шоколада. 3. Смешиваем до однородной массы. Вот это начало дня!

Команда приключений MAX 10.05.2016
Likes: 18 585
Comments: 64
Reposts: 541
Total Interactions: 19 190
Post Engagement Rate: 35.64

Ставь лайк, если хочешь, чтобы вместо оценок в школе давали мороженое!

Cheetos 16.05.2016
Likes: 8 246
Comments: 40
Reposts: 191
Total Interactions: 8 477
Post Engagement Rate: 2.9

Честер готов забить гол! А ты готов выигрывать призы? Все просто! Введи промо-код из пачки Cheetos и получи один из гарантированных призов! Спеши на сайт vk.cc/55XLLt

JUMBLE 11.05.2016
Likes: 6 127
Comments: 311
Reposts: 401
Total Interactions: 6 839
Post Engagement Rate: 10.99

Ничоси! Cтикеры ВКонтакте превратились в мармеладки Бон Пари #JumbleVK. Ищи в магазинах!

Cheetos 24.05.2016
Likes: 6 486
Comments: 51
Reposts: 152
Total Interactions: 6 689
Post Engagement Rate: 2.28

Честер умеет болеть за любимую команду! А ты? Прояви себя! Прими участие в розыгрыше крутых призов. Регистрируй промо-коды из пачек Cheetos на сайте vk.cc/55XLLt и не упусти шанс выиграть!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.