Food, June 2016 Industry Social Marketing Report Main Social Marketing Stats by Industry Report contains industry exposure in social media worldwide, without focusing on any specific region. The report is made on the basis of TOP 100 examined industry’s brand pages data analysis (selected by the number of fans) in every social network. The report is useful for brand managers, marketers, and social media marketing specialists.
Average Brand Pages Values Average Brand Pages Values Average number of brand page fans. Average number of posts within a month.
Number of Fans Number of Brand Posts
6 339 238 31
42 137 14
21 599 28
3 143 2
31 423 1
115 597 32
Stats by Social Network
Choose networks one-by-one to see regional statistics
Users Interaction Average Values in a Selected Range
8.86% Percentage of users’ questions answered by brand Response Rate
1 569 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
27.81% Percentage of users’ questions answered by brand Response Rate
995 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
23.55% Percentage of users’ questions answered by brand Response Rate
743 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
0% Percentage of users’ questions answered by brand Response Rate
0 min. Average Response to User's Question Time Average Response Time
Users Interaction Average Values in a Selected Range
30.4% Percentage of users’ questions answered by brand Response Rate
584 min. Average Response to User's Question Time Average Response Time
Best Response Best brand according to the quality of reaction to users’ orders and questions
Fazer Sverige Average Response Time: 68 min. Response Rate: 67% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
Cadbury Bournville Average Response Time: 1 191 min. Response Rate: 100% AMIQ: 2
Best Response Best brand according to the quality of reaction to users’ orders and questions
Nutricia Club Average Response Time: 1 269 min. Response Rate: 71% AMIQ: 6
Engagement Rate Average Values in a Selected Range
0.26 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.21 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
3.55 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
3.2 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.52 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.27 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.3 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.22 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.21 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.18 Number of reactions made by 100 users per one post. Post Engagement Rate
Engagement Rate Average Values in a Selected Range
0.48 Number of reactions made by 100 users on a brand page per calendar day Page Engagement Rate
0.32 Number of reactions made by 100 users per one post. Post Engagement Rate
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
Nutella + 281 263
Doritos + 199 614
Tic Tac + 132 107
Cadbury Dairy Milk + 125 833
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0
Oreo 42 332 696
0
Nutella 31 384 772
0
KitKat 25 594 750
0
Pringles 25 011 515
0.01
Skittles 23 987 009
2.34
0
Ferrero Rocher 20 300 705
0
Doritos 16 093 785
0
Tic Tac 15 240 210
0
Trident 14 337 740
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
OREO + 81 083
Nutella + 78 793
Lay's + 36 000
Pringles + 22 141
Nutella + 21 057
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.96
OREO 1 774 259
4.08
Nutella 771 948
3.02
Nutella 239 873
0
Lay's 223 127
2.4
M&M'S 164 916
0
Pringles 138 749
1.05
3.12
4.74
M&M's España 65 774
8.47
Fazer 37 319
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
SNICKERS® + 3 370
KITKAT + 2 978
Danone + 2 554
Skittles + 1 928
M&M´s España + 1 400
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.19
Skittles 357 526
0.04
KITKAT 330 516
0.24
SNICKERS® 270 887
0.01
Plum Organics 179 778
0.04
Nutella 176 823
0.29
0.04
Tasty Brand 45 167
0.54
0.07
0.37
Happy Family 37 333
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
0.19
mmschocolate 48 855
0.01
TheFazerGroup 36 840
0
KIT KAT 28 408
0.07
Kinder Russia 25 414
0.09
Gerber 16 682
0.9
SnickersBrand 15 143
0
Engaging Content Brand Pages with the highest
Post Engagement Rate
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Fast-Growing Pages Fans Growth During the Reporting Period
TOP-10 Brand Pages by the Number of Fans Sum of Page Fans
and Average Brand Page
Engagement
Cacau Show 22.06.2016
Likes: 300 877
Comments: 8 834
Reposts: 12 206
Total Interactions: 321 917
Post Engagement Rate: 3.79

Já pode começar a dar essa desculpa pra pedir um fondue! Aproveite que fica pronto em 3 minutos. 🍓🌀

Trident 13.06.2016
Likes: 228 522
Comments: 10 378
Reposts: 39 206
Total Interactions: 278 106
Post Engagement Rate: 5.12

LIGA O SOM, É SAFADÃO NA ÁREA! Tem Flavia M Pavanelli, John Drops e Leonardo Picon também. Sabe o que mais que tem? Tem tudo pra você gostar. Se liga aí no hit #PraSerSafadão! ;)

Mentos 01.06.2016
Likes: 191 126
Comments: 1 094
Reposts: 683
Total Interactions: 192 903
Post Engagement Rate: 4.87

#MentosSweetSour traz dois sabores na mesma embalagem que se completam: morango doce e morango azedinho! E aí, qual você prefere? Curta seu sabor preferido e marque seus amigos também!

Cacau Show 24.06.2016
Likes: 177 744
Comments: 1 123
Reposts: 1 441
Total Interactions: 180 308
Post Engagement Rate: 2.12

Bombom de paçoca, maçã do amor e churros: o jeito mais doce de comemorar o dia do santo festeiro!

Cacau Show 09.06.2016
Likes: 132 294
Comments: 630
Reposts: 1 512
Total Interactions: 134 436
Post Engagement Rate: 1.58

Seu amor é daqueles que sabem seduzir até com chocolate? Então vá até a loja mais próxima e surpreenda com um presente mais picante!

Nutella 28.06.2016
Likes: 40 251
Comments: 267
Reposts: 0
Total Interactions: 40 518
Post Engagement Rate: 5.31

This stack with #Nutella proves that a classic never goes out of style.

Nutella 27.06.2016
Likes: 39 219
Comments: 440
Reposts: 0
Total Interactions: 39 659
Post Engagement Rate: 5.21

Wow the #family this week by whipping up homemade waffles with Nutella®.

Nutella 22.06.2016
Likes: 37 289
Comments: 271
Reposts: 0
Total Interactions: 37 560
Post Engagement Rate: 5.03

Banana oat muffin tops with #Nutella. Mind. Blown.

Nutella 09.06.2016
Likes: 35 319
Comments: 639
Reposts: 0
Total Interactions: 35 958
Post Engagement Rate: 5.03

Consider this fruit #burrito with Nutella® a wrap on your hunger pains.

Nutella 11.06.2016
Likes: 34 690
Comments: 233
Reposts: 0
Total Interactions: 34 923
Post Engagement Rate: 4.85

Bring your “A” game to #breakfast by adding bananas and Nutella®.

SNICKERS® 10.06.2016
Likes: 10 544
Comments: 0
Reposts: 3 550
Total Interactions: 14 094
Post Engagement Rate: 5.25

Marilyn is hungry, and she knows you’re staring at her. #EatASNICKERS https://t.co/d7hz5MPUpU

Skittles 24.06.2016
Likes: 4 191
Comments: 23
Reposts: 1 386
Total Interactions: 5 600
Post Engagement Rate: 1.56

Celebrate the rainbow. #Pride 💗 https://t.co/47cLwnXwzB

Toblerone 07.06.2016
Likes: 505
Comments: 0
Reposts: 1 738
Total Interactions: 2 243
Post Engagement Rate: 7.3

On your marks...get set...RT and follow if you’d like to win a 400g Fruit & Nut Toblerone https://t.co/IBmeyGW3jg

Toblerone 28.06.2016
Likes: 496
Comments: 1
Reposts: 1 691
Total Interactions: 2 188
Post Engagement Rate: 7.07

All you gotta do is RT and follow and this 400g White Chocolate could be yours. #TobleroneTuesday https://t.co/LLb3hX9NYG

Toblerone 21.06.2016
Likes: 478
Comments: 4
Reposts: 1 602
Total Interactions: 2 084
Post Engagement Rate: 6.77

Go, go, go! RT and follow for your chance to get your hands on this 400g Milk Toblerone. https://t.co/POmClpMVRU

SnickersBrand 03.06.2016
Likes: 119
Comments: 17
Reposts: 0
Total Interactions: 136
Post Engagement Rate: 0.9

Don’t get caught staring at Marilyn Monroe, because when America’s Sweetheart is hungry, she’s not her sweet self. #EatASNICKERS

mmschocolate 08.06.2016
Likes: 81
Comments: 9
Reposts: 0
Total Interactions: 90
Post Engagement Rate: 0.19

Un ícono de la música, Sammy Davis Jr, hizo de The Candy Man un éxito hace muchos años. Hoy traemos una nueva versión con Aloe Blacc y Zedd para celebrar los 75 años de un ícono entre los chocolates, M&M’S.

mmschocolate 08.06.2016
Likes: 67
Comments: 17
Reposts: 0
Total Interactions: 84
Post Engagement Rate: 0.18

Un ícono de la música, Sammy Davis Jr, hizo de The Candy Man un éxito hace muchos años. Hoy traemos una nueva versión con Aloe Blacc y Zedd para celebrar los 75 años de un ícono entre los chocolates, M&M’S.

2 сердца бьются как 1 15.06.2016
Likes: 70
Comments: 6
Reposts: 0
Total Interactions: 76
Post Engagement Rate: 3.49

Какие тренды в воспитании детей и развлечениях появляются в России? Как Ляйсан Утяшева воспитывает своих малышей? Как современным российским мамам удается заботиться о детях и при этом отлично выглядеть? Какой подарок для телезрителей приготовила Ляйсан на этот раз? А главное - как используется международный опыт и знания компании Nutricia при производстве «Малютки» в России? Обо всем этом в российской серии шоу «Любовь без границ». «Любовь без границ» с Ляйсан Утяшевой — это тревел-шоу для мам о ведении беременности, родах, кормлении и воспитании детей в разных уголках Европы. Также Ляйсан расскажет о питании малышей, узнаёт всё о детской смеси «Малютка 3» от компании Nutricia и убедится в том, что «Малютка 3» соответствует и российским, и международным стандартам качества. Узнайте больше о проекте «Любовь без границ» http://www.2heartsbeatas1.ru/love/ Участвуйте в викторине, чтобы выиграть подарок от Ляйсан - http://ok.ru/twoheartsbeatasone Не пропустите предыдущие серии шоу «Любовь без границ»: Серия №1 - Нидерланды: https://www.youtube.com/watch?v=_A3Qi... Серия №2 - Франция: https://www.youtube.com/watch?v=Q-iNY... Серия №3 - Германия: https://www.youtube.com/watch?v=wde7K... Серия №4 – Ирландия: https://www.youtube.com/watch?v=jgEv0... Грудное молоко — лучшее питание для детей раннего возраста. Детское молочко «Малютка 3» — питание для детей с 12 месяцев. Перед применением продукта проконсультируйтесь со специалистом.

mmschocolate 16.06.2016
Likes: 49
Comments: 6
Reposts: 0
Total Interactions: 55
Post Engagement Rate: 0.12

See how the M&M’S Racing pit crew executes a pit stop in thrilling 360 video. Click through the video with your mouse or use your mobile device to see how team pulls off one sweet pit stop at the All-Star race.

KIT KAT 22.06.2016
Likes: 202
Comments: 10
Reposts: 16
Total Interactions: 228
Post Engagement Rate: 0.01

Let us be your sweet-tooth saviour with this quick &amp; easy KITKAT Raspberry Tiramisu: <a href="http://kitkat.tumblr.com/post/146206099882/kitkat-raspberry-tiramisu">http://kitkat.tumblr.com/post/146206099882/kitkat-raspberry-tiramisu</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 30.06.2016
Likes: 151
Comments: 8
Reposts: 8
Total Interactions: 167
Post Engagement Rate: 0.01

Fancy an extra special break? Give these chocolate &amp; strawberry KITKAT bites a go!: <a href="http://bit.ly/2975Ew0">http://bit.ly/2975Ew0</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 24.06.2016
Likes: 121
Comments: 5
Reposts: 4
Total Interactions: 130
Post Engagement Rate: 0

What a combo! Have a baking break &amp; give this coconut cream &amp; KITKAT tart a try!: <a href="http://bit.ly/28Rggk4">http://bit.ly/28Rggk4</a> <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 07.06.2016
Likes: 115
Comments: 7
Reposts: 4
Total Interactions: 126
Post Engagement Rate: 0

Don&#39;t you wish all exam questions were like this? <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

KIT KAT 29.06.2016
Likes: 115
Comments: 1
Reposts: 1
Total Interactions: 117
Post Engagement Rate: 0

Four a day on <a rel="nofollow" class="ot-hashtag" href="https://plus.google.com/s/%23mybreak">#mybreak</a>

Вкусная помощь 02.06.2016
Likes: 28 396
Comments: 4 695
Reposts: 7 878
Total Interactions: 40 969
Post Engagement Rate: 171.45

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Ekzo - это офрутительно 12.06.2016
Likes: 7 477
Comments: 0
Reposts: 139
Total Interactions: 7 616
Post Engagement Rate: 8.86

Лайк, если ты такой же! 😊

Nestlé. Здоровый выбор 07.06.2016
Likes: 5 640
Comments: 62
Reposts: 654
Total Interactions: 6 356
Post Engagement Rate: 0.63

Хороший сон помогает укреплять и поддерживать иммунную систему как детей, так и взрослых. Он улучшает когнитивные функции, освежает память, положительно влияет на внешний вид и самочувствие. Соблюдайте несколько простых правил и делитесь своими правилами здорового сна в комментариях!

Вкусная помощь 29.06.2016
Likes: 806
Comments: 4 525
Reposts: 558
Total Interactions: 5 889
Post Engagement Rate: 14.78

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Nestlé. Здоровый выбор 01.06.2016
Likes: 5 017
Comments: 118
Reposts: 398
Total Interactions: 5 533
Post Engagement Rate: 0.55

Тыква насыщена витаминами, легко усваивается организмом, а главное - приготовить ее можно самыми различными способами!

Total Fans

Total Number of Brand Page Fans (subscribers, fans, followers)

Total Brand Posts

Total Number of posts (or tweets) made by brand profile during a selected time range.

Response

Kit of metrics that characterize brands in the context of operational efficiency and customer social media supply system. TOP includes brand pages which Response Rate exceeds 65%. After that rating is being sorted by AMIQ.

Response Rate

Percentage of users’ questions responded by brand (on behalf of a brand, not of brand representatives accounts). “Question” is a user’s post or a comment that includes a question mark (?).

Response Time

Average time it takes a monitored Brand Page or Profile to answer user’s questions (from user post or question comment) during a selected time range.

AMIQ

Total number of answered questions minus total ignored questions by brand.

Page Engagement Rate

Page engagement is the number of reactions made by a 100 page fans for calendar day. During the calculation we take into account the total number of page fans (snapshoted in a post publication day).

Post Engagement Rate

Post Engagement Rate – total number of reactions, made by a hundred brand page fans per one post. Rate calculation process considers total brand page fans number by the date of post publication.

Average Engagement Rate per Page

Is calculated as the sum of engagement rates for every date in the analyzed period, divided by the number of days within the period.

Average Post Engagement Rate

Is calculated as engagement rate sums of each post, published during a selected time range, divided by the total number of posts

Interactions

Any kinds of user activity on a brand page: likes, comments, reposts, retweets, etc.